Starcom secures McDonald's India West & South media mandate
Starcom India
has been awarded the coveted
media Agency of Record
(AOR) mandate for
McDonald's India
West and South. This significant win follows a two-decade-long partnership between McDonald's India and
Madison
, which had handled the account since 2004.
The win sees Starcom India taking charge of
media planning and buying
for the iconic fast-food giant in the crucial West and South markets. While OMD India continues to handle the mandate in the North and East region. The agency bagged the company's North and East region media mandate in 2023.
Commenting on the new partnership, Arvind R.P, CMO, McDonald's India (W&S), stated, 'We welcome Starcom India as our new Agency of Record (AOR) for media. Starcom brings a strong blend of strategic thinking and future-forward capabilities across data, digital, and tech, making them well-placed to partner with us on our growth journey. We would also like to thank Madison for a collaborative partnership that has spanned over the past two decades.'
In Q4FY25,
Westlife Foodworld
, the operator of McDonald's restaurants in West and South India, showed a revenue from operations of INR 603.14 crore, marking a 7.3 percent year-on-year growth. While net profit for the quarter saw a sequential decline to INR 1.52 crore, the company demonstrated a focus on
digital sales
, which contributed over 75 percent to total sales, and expanded its network by adding 18 new restaurants in Q4, bringing the total to 438 across 69 cities.
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