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Mint
6 hours ago
- Mint
Viral trend: Gen Z embraces ‘Tired Girl' look to represent burnout culture, wears fatigue as fashion
Gen Z has embraced a bold new makeup style called the 'Tired Girl' trend. Instead of hiding fatigue, the viral social media trend highlights it. Actress Jenna Ortega, especially in her role as Wednesday Addams, has become the face of this aesthetic. There are dark smudges under the eyes. The skin is pale. Lips are tinted with muted, bruised shades. Thus, a deliberate look of exhaustion is created. It's both rebellion and art, rejecting social media's polished perfection. Ortega's look uses soft charcoal shadows, matte skin and diffused lips that appear natural yet curated. While inspired by 1990s grunge and K-beauty's 'hangover makeup', this version reflects today's burnout culture. On social media, creators share tutorials measuring smudge levels and colour tones with precision. Fiona Horne, the lead singer of Def FX, linked today's 'Tired Girl' makeup trend to her own past in the 1990s. She recalled seeing a TV segment on the look, where hosts joked it was nothing new since grunge had the same messy vibe. This made her reflect on her band days, when her makeup artist purposely enhanced her tired, edgy appearance for music videos. For Fiona, it proves Gen Z's tired look may be trending now, but artists like her were pioneering it back in 1993. 'So here's to leading the 'tired look' charge… way back in 1993,' she wrote on Instagram while sharing a video of her popular song. However, experts believe that the new trend, unlike grunge fashion, does not involve depth. 'Grunge grew from anti-establishment values, music scenes and community solidarity, where aesthetic and cultural rebellion were inseparable,' CNN quoted The Future Laboratory's Dan Hastings-Narayanin as saying. The trend forecaster calls the new trend 'fleeting, commodified and poised for replacement by the next viral moment'. Jenna Ortega's Wednesday look in Season 1 was created by hair and makeup artist Tara McDonald. 'The core principle was to achieve a polished but natural look using minimal products and highlighting Jenna's natural features,' CNN quoted McDonald as saying. McDonald kept Jenna Ortega's under-eye area natural rather than covering it. It made her dark circles stand out against the lighter foundation. The makeup artist applied eyeshadow lightly to add depth without looking heavy. For the lips, the effect aimed to look naturally flushed, giving a slightly bitten look.
Mint
11 hours ago
- Mint
Shimmer, shine and sparkle away with makeup ideas for the festive season
Festive season is here, and there are so many ideas to experiment with for your looks this year. Whether you are the host or attending celebrations at your loved one's home, makeup ideas for 2025 let you go minimal or extravagant. 'Gone are the days when one would doll up just for weddings. Today, be it the Gen Z or millennial girls, or our moms and aunts, everybody wants to look wow, even if it's for an intimate gathering," says celebrity makeup artist Ojas Rajani. A GOOD BASE The no-makeup makeup look continues to remain popular, says Rajani. This, in part, is because international formulations that offer skin-like finish – very often without foundation coverage – are now available in India. 'I think the palette is very natural. People are loving the peaches and the creams and the pinks. While not many people are still very happy with the choice of burgundies and the maroons available, these lip shades are very flattering for medium to dusky skin tones in India and will continue to remain popular," says Rajani who has worked with stars including Aishwarya Rai Bachchan and Deepika Padukone. It's not just about makeup, though. Rajani notes that it has become common for people to go for brow tattooing, Korean glass skin treatments, and permanent lip and cheek stains, that let you look minimally beautiful without a daily routine. These options work well for a busy festive season, when you probably don't have the time to shape your brows. EYES ON YOU Black and brown liners have taken a backseat. People are in for coloured mascaras and liners, says Rajani. "I am not a liner person, I think it makes you look older. Instead, apply lots of mascara to open up the eyes, and one good shadow. Or, you could do a little brown shadow smudge in your eyelash line – it gives an eyeliner look, but is still smudgy, softer and demure," adds Rajani. Even stars like Padukone and Katrina Kaif don't do a liner look. They rely on the smudged liner look instead, he shares. THE HIGHLIGHT It's all about shimmer, shine and sparkle this season, says Rajani, looking at the many new highlighter launches, and runway makeup trends such as mermaidcore and shipwreck chic. 'Be it Ganesh Chaturthi, Navratri or Diwali, using the right face products will help you achieve that festive shimmer and glow. You can add some shine to your face with a gloss, creme blush, highlighter or illuminators. Shimmer, shine and sparkle is a rule." For fair skin tones, pearl and silver highlighters are a good bet, and for medium to dark tones, gold and rose gold highlighters are a good bet, he says. 'You can also have a lavender highlighter moment – that is something being launched by luxury and affordable makeup brands this season," Rajani reveals.
The Wire
13 hours ago
- The Wire
American Tourister Launches Vibrant New Campaign 'Everyone's In' Featuring a Peppy Anthem with Ananya Panday and Siddhant Chaturvedi
Mumbai, August 14, 2025: American Tourister, one of the world's most trusted travel gear brands, is setting the tone for the travel season with its energetic and inclusive new campaign – The 'Everyone's In' campaign celebrates the spirit of today's youth, who see a great life as one enriched by new experiences and meaningful connections; where every journey is more rewarding in an open, inclusive world. Anchored by a vibrant, feel-good campaign song in collaboration with Sony Music, the campaign aims to resonate with young, socially connected travellers who are all about exploring, vibing, and creating memories with new friends. The highlight of the campaign is a 2-minute original track that brings together the charisma and chemistry of celebrities Siddhant Chaturvedi and Ananya Panday. Sung by the soulful Jonita Gandhi and Siddhant himself, the track is an outdoorsy, foot-tapping number that mirrors the carefree and adventurous spirit of a road trip where strangers become friends. Set against scenic outdoor backdrops and brimming with stylish visuals, the music video captures Siddhant and Ananya vibing together, exuding that spontaneous 'let's hit the road' energy. The 20 & 30 second edits of the film will run across digital platforms, offering a quick burst of wanderlust and style The collaboration with Sony Music adds a unique edge to the campaign, blending pop culture with a travel-forward message. With a tune that's instantly catchy and visuals that feel like your dream getaway, 'Everyone's In' speaks to the spirit of today's youth: spontaneous, social, and always ready to explore. Anushree Tainwala, Executive President - Marketing, Samsonite South Asia said 'Travel today is more than just the destination, it's about the experiences, the people you meet, and the memories you create along the way. With Everyone's In, we're celebrating this shift in mindset. Our campaign is all about inclusivity, spontaneity, and youthful energy. The song reflects the same spirit that our travel gear stands for- stylish, reliable, and ready for every kind of adventure, whether it's a weekend road trip or a spontaneous getaway. By partnering with Sony Music and tapping into talents like Siddhant and Ananya, we're speaking the language of Gen Z and young millennials.' Raj Kamble, Founder & Chief Creative Officer at Famous Innovations, speaking on the campaign commented 'With 'Everyone's In,' we wanted to spark a new wave of energy that feels current, social, and unapologetically fun. The aim was to capture that spark of spontaneity with a fresh music-driven narrative, when you say yes to the unknown and meet new people. American Tourister gave us the perfect canvas to blend youthfulness with storytelling. This campaign is about making memories, not just travel plans, and everyone is invited!' Alongside the anthem, American Tourister is upping the fun with engaging social media activations designed to bring strangers together and spark real-life connections. In line are also unique collaborations with influencers and actors Rohit Saraf, Taaruk Raina, Ahsaas Channa and Abhinav Sharma. A key highlight is the collaboration with Sony's Music House; giving fans the opportunity to remix or personalise the anthem and truly make it their own. An exciting Instagram contest is also in the pipeline to take the engagement further. With 'Everyone's In', American Tourister is setting a movement in motion. A movement where music, friendship, and travel meet, making room for everyone at the table. Agency Credits Creative Agency - Famous Innovations Digital Agency - Makani Creatives PR Agency – Frangipani Communications Link to the TVC - About Samsonite Founded in 1910, Samsonite is the world's leading luggage brand with an extensive legacy in trendsetting travel solutions. Renowned for breakthrough research, development and its commitment to innovation, Samsonite has excelled since its inception in a number of industry firsts. Samsonite offers an extensive range of travel, business, kids, casual and personal accessory products. Samsonite helps travellers journey further, with ever-lighter and stronger products. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI This is an auto-published feed from PTI with no editorial input from The Wire.
