New Codeshare Horizons for Turkish Airlines and TAP Air Portugal
Arabian Post Staff -Dubai
Turkish Airlines and TAP Air Portugal have deepened their codeshare collaboration, extending shared services to a host of new international destinations. Under the broadened agreement unveiled at the IATA Annual General Meeting on 4 June, travellers can now book seamless flights on routes to Brazil, Morocco, Qatar and Mauritius, while Turkish domestic holiday hotspots Dalaman and Bodrum are also integrated into the expanded arrangement.
Bilal Ekşi, chief executive of Turkish Airlines, explained that the enhanced alliance 'offers greater flexibility and a wider range of travel options' and aims to bolster tourist and business connectivity between Türkiye and Portugal. TAP Air Portugal CEO Luís Rodrigues underscored that strategic partnerships are essential for extending the airline's reach eastwards, remarking that the arrangement 'provides our global passengers and our Portuguese community with increased options to visit new and exciting places using our Turkish Airlines partner'.
ADVERTISEMENT
Both carriers are members of the Star Alliance network, which encompasses more than 1,160 airports in over 190 countries. Turkish Airlines, holding a Guinness World Record since December 2024 for servicing the largest number of countries, flies to 340 destinations across 129 countries, while TAP Air Portugal ranks as Europe's safest airline and leads European service to Brazil.
The update enhances booking convenience and connectivity for passengers. With the codeshare, flyers can book single-ticket itineraries that combine flights operated by each carrier, gain through-check of baggage, and accrue loyalty benefits across both their Miles&Smiles and TAP Miles&Go programmes. The inclusion of Brazil responds to TAP's strong presence in South America, where the airline operates over 1,250 weekly flights to 14 cities.
Beyond South America, the new route options into North Africa, the Middle East, and the Indian Ocean signify a strategic push to diversify leisure and business travel offerings. Dalaman and Bodrum, already popular among European tourists, have now become a seamless gateway for Portuguese travellers to experience Turkish coastlines within the shared network.
Theresa Walsh, aviation analyst at AeroInsight Strategies, noted that although codeshare agreements are common, this specific expansion stands out due to its geographical reach: 'Covering holiday-centric jets like Dalaman and bridging long-haul markets from Lisbon to São Paulo or Doha offers a genuinely integrated experience.' She projected that ticket sales could rise by up to 8–10% on the newly covered routes over the next year.
Industry experts highlight that the move may also serve as a template for TAP as it navigates its planned partial privatisation. Portugal's government is preparing to offload its 51% stake in TAP, with a 49% stake open to bids from Air France‑KLM, Lufthansa or IAG. Strengthening international partnerships may enhance TAP's value proposition to prospective investors by showcasing expanded network synergy.
Passenger advocacy groups have raised the question of whether such agreements might introduce pricing complexity, as combining two carriers can involve disparate fare rules. Both airlines have reassured the public that prices will remain transparent, with unified booking and support frameworks across shared routes.
Operationally, the partners will synchronise schedules, optimise cabin connections, and co‑ordinate service protocols. TAP's fleet of Airbus NEO aircraft, lauded for fuel efficiency, will fly in conjunction with Turkish Airlines' diverse mix of modern jets.
Premier travel agents in Lisbon and Istanbul report immediate upticks in enquiries. João Ribeiro, a senior agent at Lusitano Travel, commented: 'Our clients value simplicity. Booking Lisbon–Bodrum via Istanbul on one ticket, with aligned timings and baggage allowances, is exactly the evolution they want.'
The alliance extension comes as both airlines seek to rebalance portfolios in response to shifting tourism trends and evolving geopolitics. Airlines across Europe are recalibrating their route maps to lean on partnership networks, minimising standalone risk. The expanded Turkish‑TAP codeshare is among the most notable examples of this trend in 2025.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Tourism Breaking News
3 hours ago
- Tourism Breaking News
85% of UAE travel sites adopt email authentication measures to protect holidaymakers during peak booking season
Post Views: 39 Proofpoint, Inc., a leading cybersecurity and compliance company released new research revealing that 85% of the top online travel sites* in the UAE have adopted Domain-based Message Authentication, Reporting and Conformance (DMARC), a key email security protocol that helps protect users from email fraud. However, only 45% of these sites have implemented it at the highest enforcement level of 'reject,' which actively blocks unauthorised emails from reaching inboxes. The findings are based on a DMARC adoption analysis of the top 20 online travel sites in the UAE, and across Europe and the Middle East. DMARC is an email validation protocol designed to protect domain names from being misused by cybercriminals. It authenticates the sender's identity before allowing a message to reach its intended destination. DMARC has three levels of protection – monitor, quarantine and reject, with reject being the most secure for preventing suspicious emails from reaching the inbox. With travel demand in the UAE continuing to rise, a recent KPMG study found that 77% of UAE travellers use mobile apps or hotel booking services, increasing the volume of digital interactions between consumers and travel brands. But as consumers eagerly plan and book their getaways, this surge in activity – coupled with a high volume of emails and promotional offers from travel companies – creates a perfect storm for cybercriminals, turning dream holidays into costly scams through sophisticated email fraud. Key findings include: • The UAE demonstrates stronger foundational email security adoption compared to its European counterparts, with 85% of the top travel sites publishing a DMARC record, reflecting growing awareness of cybersecurity best practices across the country's travel sector. • However, there is room for improvement with only 45% of the UAE's top travel sites using the policy at 'reject' level, meaning 55% are leaving their customers, staff, and partners more vulnerable to receiving fraudulent emails impersonating these brands. • On average, 88% of the top travel websites across Europe and the Middle East have published a basic DMARC record. However, only 46% of all travel sites analysed are at reject, meaning 54% of the top travel sites across the regions are leaving customers at risk of email fraud. 'Holiday bookings often represent a significant number of high-value financial transactions and bring experiences of high personal and emotional value; this combination makes travellers prime targets for cybercriminals. Attackers actively use sophisticated email fraud, especially during peak holiday season, to exploit vulnerabilities,' says Matt Cooke, cybersecurity strategist, Proofpoint. 'Fake booking confirmations, too-good-to-be-true deals, and urgent payment requests for supposed flight changes are common tactics. These fraudulent communications can appear highly convincing, putting travellers' finances and personal data at risk.' 'Travel companies bear a social responsibility to do everything they can to stop convincing scam emails being sent in their name, to holidaymakers,' continues Cooke. 'Implementing DMARC technology to its fullest level of 'reject' allows travel companies to massively reduce the risk of that happening, protecting both their brand and all of the holidaymakers at the same time., it's a win-win.' Proofpoint advises consumers to follow these tips to stay safe when booking and managing travel online: 1. Secure your bookings – and your accounts. Use strong, unique passwords for travel accounts and booking sites. Enable multi-factor authentication (MFA) wherever possible to add an extra layer of security. 2. Watch out for fake travel deals – and websites. Be wary of unsolicited offers that seem too good to be true. Scammers create convincing fake websites for airlines, hotels, or comparison sites to steal money and credentials. Always book through official sites or reputable, verified agents. 3. Navigate away from phishing trips – and smishing scams. Stay alert to phishing emails or smishing (SMS phishing) messages regarding flight changes, booking confirmations, or visa applications that demand urgent action or personal details. These often lead to fake login pages designed to capture your information. 4. Don't get detoured by suspicious links. Avoid clicking directly on links in unsolicited emails, social media messages, or pop-up ads, especially for special offers or urgent alerts. Instead, type the official website address directly into your browser. 5. Check reviews before You book. Fraudulent travel offers, websites, and apps can look deceptively genuine. Before providing payment details or downloading a new travel app, invest time in researching the company, reading independent online reviews, and checking for customer complaints.
Arabian Post
10 hours ago
- Arabian Post
New Codeshare Horizons for Turkish Airlines and TAP Air Portugal
Arabian Post Staff -Dubai Turkish Airlines and TAP Air Portugal have deepened their codeshare collaboration, extending shared services to a host of new international destinations. Under the broadened agreement unveiled at the IATA Annual General Meeting on 4 June, travellers can now book seamless flights on routes to Brazil, Morocco, Qatar and Mauritius, while Turkish domestic holiday hotspots Dalaman and Bodrum are also integrated into the expanded arrangement. Bilal Ekşi, chief executive of Turkish Airlines, explained that the enhanced alliance 'offers greater flexibility and a wider range of travel options' and aims to bolster tourist and business connectivity between Türkiye and Portugal. TAP Air Portugal CEO Luís Rodrigues underscored that strategic partnerships are essential for extending the airline's reach eastwards, remarking that the arrangement 'provides our global passengers and our Portuguese community with increased options to visit new and exciting places using our Turkish Airlines partner'. ADVERTISEMENT Both carriers are members of the Star Alliance network, which encompasses more than 1,160 airports in over 190 countries. Turkish Airlines, holding a Guinness World Record since December 2024 for servicing the largest number of countries, flies to 340 destinations across 129 countries, while TAP Air Portugal ranks as Europe's safest airline and leads European service to Brazil. The update enhances booking convenience and connectivity for passengers. With the codeshare, flyers can book single-ticket itineraries that combine flights operated by each carrier, gain through-check of baggage, and accrue loyalty benefits across both their Miles&Smiles and TAP Miles&Go programmes. The inclusion of Brazil responds to TAP's strong presence in South America, where the airline operates over 1,250 weekly flights to 14 cities. Beyond South America, the new route options into North Africa, the Middle East, and the Indian Ocean signify a strategic push to diversify leisure and business travel offerings. Dalaman and Bodrum, already popular among European tourists, have now become a seamless gateway for Portuguese travellers to experience Turkish coastlines within the shared network. Theresa Walsh, aviation analyst at AeroInsight Strategies, noted that although codeshare agreements are common, this specific expansion stands out due to its geographical reach: 'Covering holiday-centric jets like Dalaman and bridging long-haul markets from Lisbon to São Paulo or Doha offers a genuinely integrated experience.' She projected that ticket sales could rise by up to 8–10% on the newly covered routes over the next year. Industry experts highlight that the move may also serve as a template for TAP as it navigates its planned partial privatisation. Portugal's government is preparing to offload its 51% stake in TAP, with a 49% stake open to bids from Air France‑KLM, Lufthansa or IAG. Strengthening international partnerships may enhance TAP's value proposition to prospective investors by showcasing expanded network synergy. Passenger advocacy groups have raised the question of whether such agreements might introduce pricing complexity, as combining two carriers can involve disparate fare rules. Both airlines have reassured the public that prices will remain transparent, with unified booking and support frameworks across shared routes. Operationally, the partners will synchronise schedules, optimise cabin connections, and co‑ordinate service protocols. TAP's fleet of Airbus NEO aircraft, lauded for fuel efficiency, will fly in conjunction with Turkish Airlines' diverse mix of modern jets. Premier travel agents in Lisbon and Istanbul report immediate upticks in enquiries. João Ribeiro, a senior agent at Lusitano Travel, commented: 'Our clients value simplicity. Booking Lisbon–Bodrum via Istanbul on one ticket, with aligned timings and baggage allowances, is exactly the evolution they want.' The alliance extension comes as both airlines seek to rebalance portfolios in response to shifting tourism trends and evolving geopolitics. Airlines across Europe are recalibrating their route maps to lean on partnership networks, minimising standalone risk. The expanded Turkish‑TAP codeshare is among the most notable examples of this trend in 2025.
Zawya
a day ago
- Zawya
Turkish Airlines and TAP Air Portugal expand cooperation scope
Dubai: Turkish Airlines, the airline that flies to more countries than any other in the world, and TAP Air Portugal, the flag carrier of Portugal and the leading European airline flying to Brazil, are expanding their existing codeshare partnership. As part of the recently expanded agreement announced during the IATA Annual General Meeting held in New Delhi, both carriers will now provide their guests with a broader range of seamless travel options beyond their current global networks. Brazil, Morocco, Qatar, and Mauritius are new and exciting destinations entering the scope of cooperation. Additionally, Dalaman and Bodrum, Türkiye's prominent summer destinations, have also been added to the agreement, further augmenting travel options between Türkiye and Portugal, enhancing access to sought-after leisure destinations. Commenting on the agreement, Turkish Airlines CEO Bilal Ekşi stated: "We are pleased to further strengthen our long-standing partnership with TAP Air Portugal. Enhanced scope of the new arrangement offers greater flexibility and a wider range of travel options, while contributing to the development of commercial and tourism relations between our countries. We look forward to continuing this valuable collaboration in the years ahead." TAP Air Portugal CEO Luís Rodrigues also commented: 'Because of our network structure we need to find intelligent ways to connect us to the east. Cooperating with great partners is our way forward to do that. This will provide our global passengers and our Portuguese community with increased options to visit new and exciting places using our Turkish Airlines partner.' This enriched cooperation not only enhances the network presence of both carriers but also fosters increased tourism and business traffic between Türkiye and Portugal, as well as to key destinations across South America, Africa and the Middle East. Turkish Airlines, Inc. Media Relations About Turkish Airlines: Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 484 (passenger and cargo) aircraft flying to 353 worldwide destinations as 300 international and 53 domestics in 131 countries. More information about Turkish Airlines can be found on its official website or its social media accounts on Facebook, X, YouTube, LinkedIn and Instagram. About TAP Air Portugal TAP is Portugal' s leading airline and is a member of Star Alliance since 2005. Flying since 1945, TAP Air Portugal has its hub in Lisbon, a privileged access platform in Europe, at the crossroads with Africa, North, Central, and South America. TAP Air Portugal is the world's leading airline between Europe and Brazil. TAP offers more than 1 250 weekly flights to 85 cities, which includes 7 airports in Portugal, 10 in North America, 14 in Central and South America, 12 in Africa and 42 in Europe (in addition to Portugal). TAP has made a clear commitment to modernizing its fleet and offering the best product in the sector to its customers. The Portuguese airline operates one of the youngest fleets in the world, with all of Airbus' next generation NEO aircraft: A320neo, A321neo, A321LR, and A330neo, with superior efficiency and reduced emission levels. TAP also operates 19 Embraer aircraft in its regional fleet (TAP Express). TAP is ranked by Airline Ratings in 2025 as the safest airline in Europe and the 11th safest in the world. TAP Air Portugal has been recognized and awarded as Europe's Leading Airline to Africa, as well as Europe's Leading Airline to South America by the World Travel Awards in 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. About Star Alliance: Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on enhancing the customer experience throughout the entire Alliance journey. The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers 17,837 daily flights to over 1,160 airports in 192 countries. Further connecting flights are offered by Star Alliance Connecting Partner Juneyao Airlines.
