Yemeni Consumer Trends Survey on National Products Reviewed

Saba Yemen

27-05-2025

Sana'a - SABA:
A meeting chaired by Mohammed Salah, Vice President of the Federation of Yemeni Chambers of Commerce and Industry, reviewed today a survey on Yemeni consumer trends toward national products as part of the National Initiative to Support Yemeni Products.
Attended by Fadhl Mansour, President of the Yemeni Consumer Protection Association, directors of industrial and commercial chambers, and representatives of companies and commercial firms, the meeting discussed the survey's findings on Yemeni consumers' attitudes toward domestic products, prepared by the association.
Participants also reviewed the framework of a comprehensive study on boosting local production and its role in achieving food security and job creation, which the federation will prepare.
Mohammed Salah emphasized the survey's importance in understanding consumer and producer trends, helping shape policies to advance the national initiative.
Fadhl Mansour announced a parallel survey targeting producers, urging stakeholders to engage for actionable insights benefiting both consumers and manufacturers.
Dr. Mansour Al-Bashiri, the federation's advisor, outlined the study's framework and implementation steps under the national initiative.
Researcher Abdulhakim Al-Asbahi highlighted challenges facing local industries, particularly agricultural supply chain issues and their impact on industrial sectors.
The survey covers five key components assessing consumer perceptions of local products (strengths/weaknesses) and will be distributed across multiple governorates. It includes:
Four sectoral studies on various local products.
A comprehensive analysis by the federation post-survey.
An awareness campaign to promote domestic goods.
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