Family First makes a soulful return to the Amapiano scene with 'Intombi Yam'

IOL News

23-07-2025

Family First's new single "Intombi Yam" revitalises the Amapiano genre, showcasing emotional depth and cultural pride, while marking a new creative path for the artist.
Family First makes a powerful return to the Amapiano scene with the release of 'Intombi Yam,' a soulful single crafted alongside Zeenhle and Sykes that's already capturing hearts and setting the dance floors ablaze.
Hailing from the vibrant city of Durban in KwaZulu-Natal, Amapiano producer and entrepreneur Nzuzo Ndlovu, popularly known as Family First, continues to rise in South Africa's music scene.
Reflecting on his journey into the Amapiano genre, Family First describes it as one filled with valuable lessons. 'The road hasn't always been smooth, but every bump has taught me something and helped me grow,' he shared. It's this growth, paired with his passion for slow-paced, soulful sounds, that fuels his creativity as a producer. The artist says his deep love for music is what led him to create soundscapes that resonate emotionally with his audience, a signature style now synonymous with his brand.
'I enjoy creating emotional music, something people can learn from or be positively impacted by. While I've done fast-paced tracks before, my heart lies in slow, soulful sounds. I believe love songs and emotional music have greater longevity and a deeper impact on people's lives,' said Family First.
The artist shared that his latest single Intombi Yam is a heartfelt tribute to love and cultural pride. He explained that the track draws inspiration from the traditional practice of uLobola and the meaningful gesture of introducing one's partner to the family.
'Intombi Yam is about appreciating and loving your partner, and embracing the culture of uLobola. It's a celebration of women and the respect they deserve,' he said.
He also noted that Intombi Yam marks a fresh musical direction for him. Unlike his earlier work, which leaned more towards fast-paced or mainstream Amapiano, this track blends groovy basslines with melodic and soulful rhythms, a sound he's proud to call his own.
'It's groovy, melodic, and soulful, something I haven't done before or heard from others. I always aim to create a unique identity in my sound,' he added.
The single has already garnered positive reactions from fans and fellow artists alike. With radio airplay and growing interest in collaborations, Family First says the momentum around Intombi Yam signals an exciting chapter in his musical journey.
The producer also reflected on how collaborations with artists like Mawhoo, Zeh McGeba, and Mthokozisi Ndaba have influenced his artistic evolution. He credited each artist for bringing unique qualities that pushed him to grow and refine his craft.
'Working with Mawhoo opened me up emotionally; her powerful, soulful vocals made me realise how important it is to connect deeply with the listener,' he said.
'Zeh McGeba brought a raw, streetwise edge that sharpened my rhythm and lyrical instincts, reminding me to stay rooted in the culture.
'Mthokozisi Ndaba challenged me to focus on storytelling; he helped me see music not just as sound, but as a meaningful narrative.'
He added that these collaborations have helped him become more intentional and versatile in his work. "I'm truly grateful for what each of them brought to the table. They've all poured something real into the music, and that's helped shape who I am as an artist today."
Family First recalled a standout moment in the studio when he and his team experimented by combining Maskandi and Amapiano sounds. The creative session led to the playful invention of a new genre they called 'Maskandiano.' The track became one of his most unique works, marking a bold step outside his usual style and highlighting his passion for musical innovation.
The Amapiano producer is gearing up to release a new EP later this year, expected around September or October. The project features a mix of soulful and groovy Amapiano tracks, with standout songs like Ndiyoyika, featuring Miss Twiggy, and Inombolo, a collaboration with Zino 33, Zema Geber, and Senzo.
He shared that his music is deeply rooted in themes of love, family, friendship, and respect. Each track is crafted to take listeners on a journey that celebrates emotional connections and meaningful values, a reflection of the kind of impact he hopes to leave through his artistry.
The Star
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