Our editors love Everlane's basics, some of which are up to 50% off right now
Classic linen pants get an elevated makeover with a zippered closure and a breezy workwear feel.
This simple knit is made with a blend of recycled and virgin cashmere. It comes in five colorways.
These men's jeans are amazingly wearable thanks to the highly elastic four-way stretch. No stiff, uncomfortable denim here.
Ideal for a casual day out and about or around the house, this terry crewneck is an essential layer made with breathability and long-term wear in mind. It also comes in 10 colors.
Crafted from soft leather with a padded insole, the square-toe buckle sandals come in four neutral hues. The leather is sourced from a tannery rated Gold by the Leather Working Group. We suggest styling these with jeans and a casual tee or a flowy sundress.
The hardest part of shopping for flats is finding a pair that combines comfort, style, and versatility. Enter: The Day Glove flats by Everlane. These are some of the best flats we've ever tried, topping our list of the best flats and earning a place as one of our favorite Everlane products.
Like sweatpants for your feet, these are soft, have lots of stretch, and you can wear them all day. You won't feel like you're wearing heels at all.
Producing less CO2 than a single cheeseburger, Everlane's version of a plimsoll is the eco-conscious label's lowest-impact sneaker yet. The recycled cotton canvas shoe has a natural latex rubber outsole and recycled trims, giving it a conveniently lightweight design and a barely-there feel.
This versatile canvas bag from Everlane is durable, structured, and made from 100% cotton canvas. The interior is spacious and open, with a metal zipper at the top to keep things secure. A small internal pocket ensures your essentials are protected and organized.
The perfect elegant work tote, Everlane's studio bag is made with premium leather. It's equipped with a wide adjustable shoulder strap and interior and exterior pockets to store everything you need comfortably.
The Everlane Summer Clearout Sale went live on June 26 and will continue until July 7, so you still have over a week to shop. That said, it's worth checking out sooner rather than later in case certain styles sell out before the sale is over.Everlane offers free shipping on all US orders of $125 or more. If your order doesn't meet the $125 spending minimum after discounts, you'll have to pay a shipping fee.Don't see what you're looking for here? Check out the full Everlane Summer Clearout Sale for more deals.Follow us on Instagram and WhatsApp for the latest deals, reviews, and buying guides.
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Buzz Feed
3 days ago
- Buzz Feed
13 Everlane Pieces That'll Become Your Faves
A cult-favorite box-cut tee that's super soft, breathable, and durable since it's made from 100% organic cotton. Most folks love it so much they end up purchasing at least two, so save yourself some time and order a few different colors right from the get-go. Promising reviews: "Perfect soft everyday T-shirt. Fabulously comfortable shirt that goes with everything." —Iains"If you're like me and you hate tucking in T-shirts, this is the perfect find. It hits at just the right spot to cover the waistband and give some shape. The sleeves are also a great fit, not tight or boxy. I love these and will not buy another T-shirt from anywhere else!" —CanadianClairePrice: $38 (available in sizes XXS–XXL and 18 colors, including styles with pockets) A sleeveless square-neck bodysuit if you want to be absolutely certain of a sleek, body-hugging fit year-round, whether you're wearing it beneath a jacket/cardigan, tucked into shorts, or paired with your fave jeans. And in case you were wondering, it has a snap opening at the crotch. (Phew!) Promising review: "Truly the best leotard I have ever purchased, so easy and comfortable. Very well made and cuter than I expected." —Lisa LeePrice: $58 (available in sizes XXS–XXL and four colors) A pair of Everlane's iconic Way-High Jeans, which sit super high up on your waist for an uber-trendy fit while somehow still remaining comfortable when you sit down. 😱 Guess there's a reason they have over 1,000 5-star reviews! Promising review: "I'm obsessed with these pants. They are long enough for tall gals and can be dressed up or down. For work, I sit for a lot of the day sadly, and these pants remain comfortable. Can't wait to buy more." —Maya raePrice: $128 (available in sizes 23–35, three lengths, and four washes) A stylish half-zip sweatshirt to wear when you're lounging about the house, running errands, walking the dog, or casually hanging out with friends. It's cozy with a laidback aesthetic that's not likely to go out of style anytime soon. Promising review: "Cosy, stylish and a great shape. The fabric is thick with a lovely feel and fleecy inside. Love the boxy shape, really comfortable to wear." —JaneairdPrice: $118 (available in sizes XXS–XXL and three colors) A silk button-down blouse because you will look and feel like Someone Important™ wearing this elegant, high-end fabric. Pssst! It's machine-washable too!Promising review: "Love love love. I ordered a size larger than I would have normally on the recommendation of a friend, and glad I did. It is such a lovely wardrobe staple." —PM79Price: $168 (available in sizes 00–16 and 11 colors) A utility barrel pant that tons of TikTokers are obsessed with, thanks to the soft, stretchy fabric and trendy cut. Your jeans better watch out because there's a new player in town — and these comfy, super-cool slacks are here to STAY. Promising review: "Really is the perfect pant! Cute and comfy, I could wear them all day every day — just bought my second pair but I'll buy more!" —MelaluzPrice: $118 (available in sizes 000–16 in regular and tall, in four denim washes, and in 11 organic cotton colors) A slim-fitting (but not skin-tight!) V-neck tee because no wardrobe is complete without 'em — and these ones are made from a high-quality midweight organic cotton that will last for decades to come! Promising review: "I love this T-shirt. I bought three. The cotton is refined, excellent, and substantial. I washed and dried them, and they came out fine. A T-shirt should be able to go into a dryer and come out fine- this is a sign of a quality cotton item. People ask me where I get my T-shirts when I wear them. Very happy. 😃" —JudyOLPrice: $38 (available in sizes XXS–XXL and five colors) A black fit-and-flare midi dress (with pockets!) for just about any occasion you can think of: date nights (both casual and fancier), Sunday brunch with the gals, a book signing of your favorite author, and even that wedding you forgot about until just now. Whether you dress this up or down, rest assured that you'll be rocking a sweet, charming, and classically stylish look. Promising review: "I love how comfortable these Riviera dresses are. I own two, and they're holding up great. I wear them in all four seasons, casually and more formally. They're great versatile pieces. I was even able to wear them through my pregnancy and postpartum." —Lucy222Price: $70+ (available in sizes XXS–XXL and three colors) A pair of A-line denim shorts to pair with all your tees, tanks, and fun tops whenever warm weather rolls around from now through 2050 (and maybe even longer, assuming they still fit you). Reviewers love the high-waisted, slightly flared/baggy look and say they're unbelievably comfy to boot! Promising review: "These are the jean shorts that I have sought after for years, and this will be my third summer adding to my collection. They fit true to size while still being fairly roomy for my thick thighs. There is a small bit of gaping in the back for me as a more hourglass build. But these are durable, versatile, modest, comfortable, and just fantastic. Never get rid of these, please, I will be needing more." —sarahm97Price: $62 (originally $88; available in sizes 23–33, two stretch levels, and seven washes) A ribbed polo shirt with stylish button details so you can have a trusted ~profesh~ basic on hand for interviews, business meetings, and last-minute conferences. BTW, it's made from ultra-soft merino wool that's super delicate, lightweight, and RWS-certified (which means it's been ethically and sustainably sourced). Learn more about Response Wool Standard (RWS) certification review: "This knit is thin and super soft, great for layering or wearing as a top. I'm really impressed by the quality and softness of the knit, and the buttons and cut of the knit make it feel like a really luxurious piece — love!" —atc4800Price: $138 (available in sizes XXS–XXL and seven colors) An oversized blazer since it can pair with just about anything in your closet for an instantly chic and put-together 'fit. SUCH a clever fashion hack — plus, it's made from a heavier-weight linen fabric that's warm enough for the cooler months (especially with a long sleeve underneath) but still breathable enough to wear during warmer temps, too. Promising reviews: "Elevated and the quality is there. Still wrinkles a bit, but it is the perfect cover-up for spring/summer. The khaki color is chic and versatile." —CarmenAlcaraz"So. Freaking. Comfortable. Most blazers, I can't move my arms because I have such wide square shoulders (upside down triangle meets rectangle). I skeptically tried this on, my arms moved, I immediately bought it." —KLS9Price: $198 (available in sizes 00–16 and four colors) A crisp 'n' polished cardigan sweater for whenever you need some cozy-chic warmth. It can be worn buttoned up or loose and open, depending on how you're feeling and/or what the weather is doing at that precise hour. Promising review: "This cotton sweater is perfect for transitioning from winter to spring. Great for layering or on its own. It's versatile and comfortable." —SBBMCPrice: $158 (available in sizes XXS–XXL and three colors) And finally, a luxe fine-ribbed long-sleeve crewneck because it truly is one of those timeless staple tops you'll wear all year round. Promising review: "I have a few of these shirts and I love them. They are soft, fit nicely, and I like the small ribbing. 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Business of Fashion
5 days ago
- Business of Fashion
The New DTC Rebranding Playbook
Last week on Outdoor Voices' Instagram, it might have been 2013 again. On Wednesday, Ty Haney, the activewear label's founder who was ousted in 2020, appeared on Instagram Live just days after announcing her return to the brand. But while she might have been a familiar face to those who fell in love with Outdoor Voices' colour-coordinated workout sets 12 odd years ago, the product she presented in the video was different. She showed off polished a-line dresses, cotton poplin button ups and cotton cashmere cardigans designed to be layered over the brand's sports bras and skorts, a shift from a previous overemphasis on technical compression fabrics. 'I'm really expanding this recreational style beyond what you wear to sweat in, to include things you can add a bit more dimension and style with,' Haney told fans during the livestream. More than a return to form, it was a 180-degree pivot that tapped into what today's consumer wants: an interchangeable wardrobe of dressy and casual options. Put differently, it was a rebrand. Luxury houses are notorious for overhauling everything from design to marketing when a new creative director rotates in. But for the DTC brands that emerged in the 2010s and were mostly founded by savvy entrepreneurs, undergoing a creative refresh — including new products, logos and slogans — is relatively uncharted territory. As a new generation of shoppers gravitate to labels with a clear narrative behind products that would otherwise blend into an endless stream of identical goods, many of these former direct-to-consumer darlings are being forced to sharpen their vision beyond the DTC premise alone. A few are bringing in leaders from established brands to help create a distinct identity that appeals to new audiences. Shoemaker Rothy's hired Jenny Ming in 2024 from Gap and Old Navy who turned it into a Gen-Z fashion girl's go-to for ballet flats; and that same year, Everlane brought Alfred Chang from Fear of God and PacSun to realise its dreams of being considered an affordable luxury label. Others are updating their storytelling: skincare label Hero Cosmetics crystallised its brand image with campaigns that emphasised how its acne patches helped customers 'reveal the hero within' prior to selling its company to consumer goods firm Church & Dwight in 2022; while sustainable womenswear label Pact is rolling out a new tagline 'Dress Yourself Well,' as it chases an 80 percent year-over-year increase in sales in the next year. For several of these companies, however, a rebrand is as much a lifeline as a marketing exercise: Outdoor Voices was on the brink of bankruptcy when it was acquired by investment firm Consortium Brand Partners in 2024; and Rothy's and Everlane's sales declined before their respective new leaders arrived. All three are optimistic their strategies will catapult them into a new phase of growth. A rebrand is just the first step in a long process, and there's no guarantee of success. Rothy's shift from making unassuming, commuter-friendly ballet flats to trendy styles like Mary Janes and clogs led to a 17 percent year-over-year sales jump in 2024, but Outdoor Voices and Everlane still have more to prove. Haney said Outdoor Voices is aiming to surpass $100 million in annual sales in the 12-18 months (its full-year revenue previously peaked at $90 million in 2020), while Everlane is hoping to hit $260 million in annual sales by 2027, from its current $200 million. For any creative refresh to land with consumers and generate longer term growth, companies have to build on their original mission, make necessary improvements to their products and find the smoothest and most compelling ways to communicate those changes to new and existing customers. 'The success in which we speak to our consumer is directly correlated towards the sales that we're able to have,' said Jack Briger, founder of creative and brand strategy agency Lemon. Brands have 'to communicate that through our branding even better than we're currently doing.' Subtle Changes Rebrands can range from complete teardowns — think of Abercrombie's complete product and image overhaul and shift in target demographics — to less aggressive renovations, a la Burberry unveiling a new logo. For DTC startups that were built on having a direct connection with their customers, much of their original messaging was rooted in the benefits of that model, conveyed to consumers through social media ads. They have to update that messaging, but it's critical that they find ways to inject new energy without alienating the longtime consumers that initially helped them grow, said Scott Markman, founder and president at branding agency MonogramGroup. 'You're going to have to push your way into somebody's awareness, consideration and purchase patterns that you didn't really have to worry about before,' Markman said. 'At the same time, you have to make sure you're not contradicting yourself to the loyal customer that you've served for so long, in the interest of expanding.' Outdoor Voices, for instance, is introducing dressier silhouettes embroidered with a flashy new logo in cursive spelling to hook Gen-Z shoppers, but is appealing to its Millennial loyalists by bringing back its popular 'doing things' slogan, which is also printed on some of its new gear. The brand also still offers workout clothes in its signature geometric patterns, along with several of its original hero items, such as its compression leggings and sports bras. 'It's really the same mission around this vision of a recreational world, but it certainly needed a new coat of paint,' Haney told The Business of Fashion. Applying that new coat of paint means the core brand proposition should remain, but should evolve based on how that applies to today's customer — and be told in new, more engaging ways. At Pact, former Crocs executive Michelle Poole was hired this month with a remit to build a narrative that wearing the company's organic materials is a form of wellness, starting with a new tagline: 'dress yourself well.' To disseminate that message, Pact will start advertising across Gen-Z-centric shows on 'Call Her Daddy' host Alex Cooper's podcast network, Unwell, in the coming weeks. Pact's strategy supports its aims to grow annual sales 80 percent year over year to $270 million in 2026, said Brendan Synnott, the company's founder and chief executive. 'You have to reach out to new people with new messages and new priorities and new value propositions,' said Emily Heyward, co-founder and chief brand officer of creative agency Red Antler. 'How to do that while still staying true to the essence of the brand is very hard. You need a leader that's excited to navigate that tension.' Form Follows Function For some labels, a rebrand means not just refreshing marketing, but also adjusting product, especially if their wares have contributed to a dip in momentum. That can include creating new styles it's never carried before or simply updating its materials. 'A rebrand is not going to fix all your problems if you need to work on your product a bit more or you need to rethink how you're communicating over socials, or you need to strengthen your in-house team,' said Briger, who likened the strategy of improving products during a rebrand to 'form following function.' Everlane, for instance, has been slowly updating its basics-driven offering to include fashion-forward silhouettes like barrel-leg pants and funnel-neck tops, and is planning to introduce more silk and viscose into its upcoming fall collection after complaints about its organic materials not retaining their smooth quality, the company's chief executive, Chang, told BoF in July. Even companies that aren't rebranding because of a slowdown plan to make incremental product updates to proactively make efforts to retain the new customers they're hoping to reach. Pact, for example, is refining the fit and design details on popular categories like underwear, sleepwear and T-Shirts to 'offer really great wardrobe essentials, but also make sure it seems interesting to the consumer and she keeps coming back for more,' Poole said. 'It will be evolution, not revolution,' she added. Whichever rebranding strategy DTC labels choose to invest in, they should avoid morphing into the type of staid, overly traditional brands they originally sought to disrupt, according to Heyward, and are able to grow without feeling too corporate. When that happens, for consumers 'it's like you love a band and then the band becomes popular,' Heyward said. 'What's tough is they all reach a point where they have to expand and scale and grow up,' she added. But it's important to 'do that in a way that you don't become your parents.'
Cosmopolitan
30-07-2025
- Cosmopolitan
I've Tried Tons of Work Bags But This $130 Quince Bag is My Go-To
As a city girl with a lot of stuff, I've gone through my fair share of work totes—leather totes, slouchy totes, totes big enough to fit a giant planner, a packed lunch, and a return package I need to ship off—all in an effort to find the perfect daily bag. I've found some really functional ones over the years, but hadn't found a really stylish option that didn't cost an arm and a leg until I came across this suede bag while writing our Quince review. Let's be honest: What caught my eye is that it's verrryyyy similar to The Row's Suede Bindle bag. But! It's not the exact same silhouette (aka a knock-off) so wear it with pride! You're not like other girls! (Jk, I am exactly like other girls and I love it.) I also had questions: Would the $130 bag look cheaper in real life? Was it practical enough, with space for all of my junk? Would its perfect slouchiness equal a lack of the structure I needed for laptop-supporting purposes? Time to find out! Yes! The bag is made of 100% Italian calf suede made in a Leather Working Group certified tannery, which means that they're working on reducing energy and water waste. It may be a tote bag but it feels a million times more luxurious than my usual canvas totes, and the structured bottom has held up nicely even when I load up the bag with a gigantic water bottle, seven lipsticks, a paperback book, and a MacBook. As for colors, it's available in the shade Chocolate (a slightly darker brown than my bag, which is in the currently out-of-stock shade Whiskey) and Sand, a lighter beige suede colorway that I have my eye on. And yes, it's a vibe twin (aka not exactly the same, but similar in ~essence~) to Dakota Johnson's favorite Bindle Bag that she's been spotted with over and over. If I can't have Dakota's gorgeous green kitchen, I'll settle for this purse! I even found Quince's verison to be better for me since it's more shallow, which I actually appreciate since it means less time digging for my keys while still holding everything I need. The bag measures 11" (height) x 17.5" (width) x 4.75" (depth), with a 11" shoulder strap drop that I LOVE. Nothing worse than trying to fit a too-short strap over a jacket sleeve or puffy coat. There's also an internal zip pocket as well as a bigger slip pocket that's perfect for holding my little card case (it always manages to get lost at the bottom of my purse). I also got my hands on Quince's leather slouchy bag in the shade Mink, hoping that it would be similar to the iconic Coach Brooklyn bag that Bella Hadid is constantly photographed carrying around. And honestly, I didn't feel the same love I had for its suede sister. Even though both are the exact same pattern and structure, the leather felt stiff rather than supple, and lay awkwardly on my shoulder. Something about the fabric just didn't sit right, making it look cheaper. It isn't available on the site anymore, but it's worth noting that seeing the two fabrications side by side just made me appreciate the suede version even more. YES. It takes a lot to impress me but I'm honestly considering buying a second one in a different color to swap out with various outfits. The bag is beautiful, sturdier than I expected, and just big enough. Buy one for your mom, your grandma, your really cool coworker—maybe Dakota Johnson would be interested in one of these Quince bags, too?! Hannah is the Shopping Editor at Cosmopolitan, covering all things from chic home decor to trendy fashion finds, TikTok products that are actually worth your $$$, and the perfect gift to buy for your boyfriend's mom. She previously wrote for Seventeen and CR Fashion Book. Follow her on Instagram for hot takes on red carpet fashion and pictures of her office outfits that nobody asked for.
