Shyamlal Patnaik
Liva Reviva-M is the first-of-its-kind circular fibre
As the global textile industry shifts towards circularity and low-impact production, innovation in sustainable fibres has never been more critical. Birla Cellulose, a global leader in man-made cellulosic fibres, is at the forefront of this transformation. In this interview with Fibre2Fashion, Shyamlal Patnaik, Joint President – Global Head Specialty Business at Birla Cellulose, discusses the company's pioneering efforts in advancing its specialty fibre portfolio, with a spotlight on Liva Reviva-M—the company's latest breakthrough in circular fibre innovation. He shares insights on sustainability gains, supply chain adaptability, and how Birla Cellulose is scaling solutions for a more responsible fashion ecosystem.
As head of the specialty business, what is your approach to innovating within Birla Cellulose's diverse fibre portfolio?
As the demand for natural fibres continues to grow, it is important to highlight the evolving benefits of man-made cellulosic fibres. Our approach to innovation is rooted in sustainability, circularity, and enhancing the functional properties of fibres. Our specialty fibre portfolio reflects this focus, delivering performance and eco-conscious solutions for a wide range of applications.
How is Birla Cellulose responding to changing dynamics in the global textile supply chain?
With new geopolitical challenges, including trade tariffs, addressing the global textile supply chain has become critical to ensuring business continuity. We are well-positioned to meet customer demand across different regions, thanks to our manufacturing units located in multiple geographies. This enables us to adapt more swiftly to the evolving supply chain landscape.
What are your priorities when it comes to scaling sustainable specialty fibres across categories?
We are strongly committed to scaling our sustainable specialty fibres. To support this, we are launching our state-of-the-art Liva Reviva-M manufacturing unit in Nagda, which will produce Liva Reviva-M fibre. This new facility marks our latest advancement in circular fibre innovation.
What makes Liva Reviva-M a breakthrough innovation in the recycled cellulosic fibre space?
Liva Reviva-M is an extension of our Reviva product category, specially crafted based on customer preferences. It is the first-of-its-kind circular fibre that uses post-consumer textile waste—such as used clothing— as feedstock.
Can you explain the technical process behind mechanically opening post-consumer cotton-rich waste and blending it with Birla MMCF fibres like Excel and Spunshade?
The process is uniquely developed through our in-house innovation, where we are uniformly blending mechanically recycled textile waste fibres with our sustainable Birla fibres, such as Excel and Spunshade, based on customer specifications. The uniqueness of this process lies in its customisability, allowing us to create tailored fibre blends that come with certifications like GRS, FSC, and, we will be introducing the fibre with tracers in the future.
How do you ensure quality, consistency, and fibre performance while using mixed post-consumer waste as input?
Quality and consistency are critical. Our blending process ensures a uniform, customised fibre blend that meets customer requirements and enhances performance. The post-consumer textile waste is sourced with full traceability at the point of collection and is GRS-certified, RSL-compliant (free from hazardous chemicals), and includes detailed information on the blend ratio.
What are the sustainability gains in terms of chemical, water, and energy savings during Liva Reviva-M's production?
Liva Reviva-M is the first circular fibre that does not consume any additional chemicals or water and is produced using low energy. This makes it a highly sustainable fibre with a low carbon footprint.
In terms of product application, how does Liva Reviva-M perform in heavier categories like recycled denim and terry towels?
Liva Reviva-M is ideal for producing heavyweight textile fabrics. We are currently offering two categories: Liva Liva Reviva-M (Denim) for recycled denim applications, and Liva Reviva-M (White) for terry towels and other fabrics, based on customer requirements.
How does Liva Reviva-M compare with existing fibres in the LIVA Reviva line from a functionality and processability standpoint?
'Reviva' means 'reviving back to new life.' Liva Reviva-M is a mechanically blended fibre and an extension of the Reviva range. While we already offer Liva Reviva fibres through a chemical recycling process using recycled pulp to produce sustainable viscose or lyocell fibres, Liva Reviva-M is specifically designed for heavyweight fabric applications such as recycled denim and terry towels.
What is your strategy for scaling production and encouraging mill and brand adoption of Liva Reviva-M globally?
Our Liva Reviva-M plant in Nagda has a production capacity of up to 5KT per year. As adoption of Liva Reviva-M grows, we are prepared to scale up the capacity further. We are actively collaborating with mills and brands to develop products using Liva Reviva-M and to offer consumers sustainable and circular textile options.
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mint
2 hours ago
- Mint
Recommended stocks to buy today: Top stock picks by market experts for 10 June
India's benchmark indices largely traded in the green on Monday, with the Nifty 50 opening above the 25,000 level, following Reserve Bank of India's decision to cut the repo rate by 50 basis points to 5.50% and revise its policy stance to neutral on Friday. The optimism was reflected in the BSE Sensex, which opened at 82,574.55, surged to 82,669, and closed at 82,445.21, up 256.22 points, or 0.31%. The Nifty Bank index was above the 57,000 mark and reached its all-time high of 57,049.5 and closed at 56,839.60, up 261 points or 0.46%. On to the best stock recommendations for today from some of India's top market experts. Stocks to trade today: recommended by Trade Brains Portal Current price: ₹3,085 Target price: ₹3,550 in 12 months Stop-loss: ₹2,853 Established in 1945, Mahindra & Mahindra is the most diversified automobile company in India. In addition to two-wheelers, three-wheelers, passenger vehicles, commercial vehicles, tractors, and earthmovers, the group is present in over 20 industries, including financial services, auto components, information technology (IT), and other industries. M&M holds a 22.55% revenue market share in the SUV segment, and is the market leader in the tractor segment with a 43.3% market share. Its footprint is spread across more than 100 countries, with 69 manufacturing facilities. Mahindra & Mahindra holds a strong position in its scalable growth gems category of business and targets a valuation of $2-3 billion in each of its segments (logistics, hospitality, real estate, last-mile mobility, trucks and buses, etc.). In its emerging growth gems category of business, the company targets $1 billion in each of the segments (aerostructure, cars, etc). M&M continues to hold the second position in India's SUV market by volume with a 20% growth. In the electric SUV and electric passenger vehicle segments, it holds the No. 1 position. It's also second in the country's farm equipment market, with a compound annual revenue growth of 9.3% in FY25. Mahindra & Mahindra is planning for a capacity expansion for its Thar vehicle—from 9,500 units to 11,000 per month, and for its 3XO model from 9,500 to 11,000, apart from creating new platform capacity at its Chakan plant for 120,000 units per annum. The company is also planning for a greenfield plant for a new set of products from FY28. In May 2025, its overall auto sales stood at 84,110 vehicles, a growth of 17%, including exports. In the utility vehicles segment, Mahindra sold 52,431 vehicles in the domestic market, a growth of 21%, and 54,819 vehicles overall, including exports. Domestic sales of commercial vehicles stood at 21,392 units. India's automotive industry is highly competitive with both domestic and international players, which can lead to pricing pressures and affect profit margins. Besides, the automotive industry is cyclical, which poses additional challenges as demand for vehicles, particularly in the commercial segment, is closely tied to economic conditions. Current price: ₹284 Target price: ₹315 in 12 months Stop-loss: ₹268 Founded in 1991, Mahindra & Mahindra Financial Services is one of India's leading non-banking financial companies (NBFCs) catering to a diverse customer base, including rural and semi-urban areas. Its assets under management (AUM) stands at $14.1 billion, with a presence spanning 516,000 villages and 8,000 towns across 27 states and seven Union Territories. Mahindra & Mahindra Financial Services partners with more than 6,000 dealers and 10 original equipment manufacturers, serving 11 million customers nationwide. The company's diversified financial products include vehicle loans, financing for small and medium enterprises (SMEs), personal loans, insurance broking, housing finance, fixed deposits, and mutual fund schemes. In FY25, its AUM increased 3.6% to ₹60,741 crore from ₹58,647 crore in FY24. Total income grew 16% year-on-year to ₹18,530 crore, and profit after tax rose 16% to ₹2,261 crore. The company's loan book recorded a growth of 17% on-year, reaching ₹1,16,214 crore. Cash and cash equivalents were at ₹1,830 crore, doubling in a year. Its loans and advances surged to ₹1,23,514 crore, a 16% increase from a year earlier. Long-term provisions remained stable, reflecting a good sign of recovery. Additionally, Mahindra & Mahindra Financial Services has maintained stable asset quality with credit cost standing at 1.3%, net interest margin at 6.5%, and gross stage 3 (GS3) at 3.7%. The company continues its efforts to target resilient customers, streamline its underwriting processes, and enhance collection efficiencies through analytics-driven bounce prediction, efficient stockyard management, etc. On the diversification front, the company's SME segment recorded a 48% growth in disbursement in FY25, holding a 5% share in overall disbursement. Tractors exhibited one of the strongest performances, increasing 3%, followed by passenger vehicles, which rose 8%, holding 10% and 41%, respectively, in overall disbursement. Potential defaults and an increase in non-performing assets, particularly in rural lending segments, present a credit risk to M&M Financial Services. Although the company has a robust structure for managing liquidity, it remains susceptible to liquidity issues due to its reliance on multiple funding sources, particularly during volatile market conditions. Three stocks to trade, recommended by NeoTrader's Raja Venkatraman Why it's recommended: A strong set of Q4 numbers reported ensured that the trends are able to recover. The bearish phase gave way to the new sentiment and the strength that unfolded. The long body bullish candle seen on Monday augurs well for the prices. This has led to an improvement in the sentiment. With prices holding firm, we can consider going long. Key metrics: P/E: 40.41 | 52-week high: ₹665 | Volume: 1.91M. Technical analysis: Support at ₹390, resistance at ₹590 Risk factors: Market volatility and sector-wide fluctuations in the automobile sector could impact returns Buy at: CMP and dips to ₹500 Target price: ₹575-600 in 1 month Stop-loss: ₹485 Why it's recommended: GREAVESCOT posted strong Q4 numbers, a considerable jump, indicating that the trends after being under pressure are now recovering. However, with the nature of the prices seen in the last few days, we can comprehend that the newsflow has already been priced in. The volatile moves seen in the last three months are now seen giving up, indicating a possibility of some upward bounce as a V-U pattern is seen forming with volumes. Can look to go long. Key metrics: P/E: 26.66 | 52-week high: ₹319.50 | Volume: 3.94M Technical analysis: Support at ₹181, resistance at ₹265 Risk factors: Geopolitical uncertainties, market trends Buy at: CMP and dips to ₹542 Target price: ₹250-265 in 1 month. Stop-loss: ₹194 Why it's recommended: The counter has been steadily moving higher, forming higher highs and higher lows, holding the TS & KS Bands for the past few days. After a brief decline, the stocks managed to gather support within the bands and produce a turnaround. After the recent test of the TS & KS Bands, a strong closing on Friday, we can look at some positive vibes to emerge. Key metrics: P/E: 17.35 | 52-week high: ₹149.55 | Volume: 1.08M Technical analysis: Support at ₹73, resistance at ₹125 Risk factors: Slowdown, affecting demand for their products and increasing prices of raw materials. Buy at: above 92 and dips to ₹87 Target price: ₹99-103 in 1 month Stop-loss: ₹85 Raja Venkatraman is co-founder, NeoTrader. His Sebi-registered research analyst registration no. is INH000016223. Trade Brains Portal is a stock analysis platform. Its trade name is Dailyraven Technologies Pvt. Ltd, and its Sebi-registered research analyst registration number is INH000015729. Investments in securities are subject to market risks. Read all the related documents carefully before investing. Registration granted by Sebi and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors. Disclaimer: The views and recommendations given in this article are those of individual analysts. These do not represent the views of Mint. We advise investors to check with certified experts before making any investment decisions.
Mint
2 hours ago
- Mint
Stocks to trade on 10 June: Recommended by Trade Brains Portal
India's benchmark indices largely traded in the green on Monday, with the Nifty 50 opening above the 25,000 level, following Reserve Bank of India's decision to cut the repo rate by 50 basis points to 5.50% and revise its policy stance to neutral on Friday. The optimism was reflected in the BSE Sensex, which opened at 82,574.55, surged to 82,669, and closed at 82,445.21, up 256.22 points, or 0.31%. The Nifty Bank index was above the 57,000 mark and reached its all-time high of 57,049.5 and closed at 56,839.60, up 261 points or 0.46%. We recommend two Mahindra Group stocks to trade today (10 June)—one from the automobile sector and the other from financial service. Mahindra & Mahindra Ltd Current price: ₹3,085 Target price: ₹3,550 in 12 months Stop-loss: ₹2,853 Established in 1945, Mahindra & Mahindra is the most diversified automobile company in India. In addition to two-wheelers, three-wheelers, passenger vehicles, commercial vehicles, tractors, and earthmovers, the group is present in over 20 industries, including financial services, auto components, information technology (IT), and other industries. M&M holds a 22.55% revenue market share in the SUV segment, and is the market leader in the tractor segment with a 43.3% market share. Its footprint is spread across more than 100 countries, with 69 manufacturing facilities. Mahindra & Mahindra holds a strong position in its scalable growth gems category of business and targets a valuation of $2-3 billion in each of its segments (logistics, hospitality, real estate, last-mile mobility, trucks and buses, etc.). In its emerging growth gems category of business, the company targets $1 billion in each of the segments (aerostructure, cars, etc). M&M continues to hold the second position in India's SUV market by volume with a 20% growth. In the electric SUV and electric passenger vehicle segments, it holds the No. 1 position. It's also second in the country's farm equipment market, with a compound annual revenue growth of 9.3% in FY25. Mahindra & Mahindra is planning for a capacity expansion for its Thar vehicle—from 9,500 units to 11,000 per month, and for its 3XO model from 9,500 to 11,000, apart from creating new platform capacity at its Chakan plant for 120,000 units per annum. The company is also planning for a greenfield plant for a new set of products from FY28. In May 2025, its overall auto sales stood at 84,110 vehicles, a growth of 17%, including exports. In the utility vehicles segment, Mahindra sold 52,431 vehicles in the domestic market, a growth of 21%, and 54,819 vehicles overall, including exports. Domestic sales of commercial vehicles stood at 21,392 units. Risk factor India's automotive industry is highly competitive with both domestic and international players, which can lead to pricing pressures and affect profit margins. Besides, the automotive industry is cyclical, which poses additional challenges as demand for vehicles, particularly in the commercial segment, is closely tied to economic conditions. Mahindra & Mahindra Financial Services Ltd Current price: ₹284 Target price: ₹315 in 12 months Stop-loss: ₹268 Founded in 1991, Mahindra & Mahindra Financial Services is one of India's leading non-banking financial companies (NBFCs) catering to a diverse customer base, including rural and semi-urban areas. Its assets under management (AUM) stands at $14.1 billion, with a presence spanning 516,000 villages and 8,000 towns across 27 states and seven Union Territories. Mahindra & Mahindra Financial Services partners with more than 6,000 dealers and 10 original equipment manufacturers, serving 11 million customers nationwide. The company's diversified financial products include vehicle loans, financing for small and medium enterprises (SMEs), personal loans, insurance broking, housing finance, fixed deposits, and mutual fund schemes. In FY25, its AUM increased 3.6% to ₹60,741 crore from ₹58,647 crore in FY24. Total income grew 16% year-on-year to ₹18,530 crore, and profit after tax rose 16% to ₹2,261 crore. The company's loan book recorded a growth of 17% on-year, reaching ₹1,16,214 crore. Cash and cash equivalents were at ₹1,830 crore, doubling in a year. Its loans and advances surged to ₹1,23,514 crore, a 16% increase from a year earlier. Long-term provisions remained stable, reflecting a good sign of recovery. Additionally, Mahindra & Mahindra Financial Services has maintained stable asset quality with credit cost standing at 1.3%, net interest margin at 6.5%, and gross stage 3 (GS3) at 3.7%. The company continues its efforts to target resilient customers, streamline its underwriting processes, and enhance collection efficiencies through analytics-driven bounce prediction, efficient stockyard management, etc. On the diversification front, the company's SME segment recorded a 48% growth in disbursement in FY25, holding a 5% share in overall disbursement. Tractors exhibited one of the strongest performances, increasing 3%, followed by passenger vehicles, which rose 8%, holding 10% and 41%, respectively, in overall disbursement. Risk factor Potential defaults and an increase in non-performing assets, particularly in rural lending segments, present a credit risk to M&M Financial Services. Although the company has a robust structure for managing liquidity, it remains susceptible to liquidity issues due to its reliance on multiple funding sources, particularly during volatile market conditions. Market recap: 9 June The Nifty 50 had a gap-up opening at 25,160, which was also the day's high, and traded on a flatter note throughout the day. The Nifty index closed above all four 20/50/100/200 EMAs, at 25,103.20, up by 100 points or 0.4%, and had an RSI of 49 in the daily time frame. Among the top sectoral performers, the Nifty Smallcap 50 index led the gains with 166.8 points or a 1.87% increase, closing at 9,108.15. Five-Star Business Finance, which rallied 10%, was the top small-cap gainer following RBI's rate cut. IIFL Finance surged 8%, and Multi Commodity Exchange of India gained 7.25%. The Nifty PSU Bank index followed the lead with a gain of 108.15 points or 1.52%, closing at 7,208.45, with Bank of India, Bank of Maharashtra, and Indian Bank gaining up to 4%. Nifty Next 50 index also gained, closing at 68,843, up 850.65 points or 1.25%, with Hyundai Motor, Intergloble Aviation, Cholamandalam Investment, and PFC surging up to 4%. On the sectoral front, the Nifty Realty index was the only gauge in the red, closing at 1,038, down 1.45 points or -0.14%, with profit bookings seen in Brigade Enterprises, Sobha, Prestige Estates, and Macrotech. Asian markets were also trading on an optimistic tone and opened higher on Monday as the US and China resumed trade negotiations, with China reportedly granting approvals for the export of rare earths and the US's Boeing beginning commercial jet deliveries to China. Among the Asia-Pacific markets, Hong Kong's Hang Seng index gained the most with a surge of 1.63% or 388.89 points, closing at 24,181.43, followed by South Korea's Kospi index, which climbed 1.55%. The Shanghai index was up by 0.43%, and Japan's Nikkei at 225, gaining 0.92%. Trade Brains Portal is a stock analysis platform. Its trade name is Dailyraven Technologies Pvt. Ltd, and its Sebi-registered research analyst registration number is INH000015729. Investments in securities are subject to market risks. Read all the related documents carefully before investing. Registration granted by Sebi and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors. Disclaimer: The views and recommendations given in this article are those of individual analysts. These do not represent the views of Mint. We advise investors to check with certified experts before making any investment decisions.
Time of India
11 hours ago
- Time of India
H&M owners quietly buying its shares
HighlightsHennes & Mauritz, the fast-fashion retailer listed on the Swedish stock market since 1974, is moving closer to potential private ownership as the founding family increases their share purchases. The Persson family, one of Sweden's wealthiest families, has invested over $6.6 billion since 2016 to raise their stake in Hennes & Mauritz from 35.5 percent to nearly 64 percent through their holding company Ramsbury Invest. Despite growing speculation about taking Hennes & Mauritz private, family members have denied any intentions to do so, stating they simply 'believe' in the company founded in 1947 by Erling Persson. Hennes & Mauritz (H&M), the fast-fashion retailer that's been listed on the Swedish stock market since 1974, is steadily moving back towards private ownership. The founding family has stepped up purchases of H&M shares, spending more than $6.6 billion since 2016 to amass nearly two-thirds control and fuelling speculation it could take the Stockholm-based company back into private hands — despite denials from family members. The Perssons, one of Sweden's wealthiest families, has ramped up insider buying by reinvesting dividends, boosting its H&M stake to almost 64 per cent from 35.5 per cent over the past nine years through a holding company Ramsbury Invest , saying little about their intentions other than that they 'believe' in H&M, founded in 1947 by Erling Persson.
