Latest news with #Excel
Business Upturn
4 hours ago
- Business
- Business Upturn
Nipun Taneja Reveals Why Vibe Marketing is the Future of Performance Campaigns
In the world of digital marketing, we're witnessing a seismic shift. What worked a year ago barely holds weight today. As consumer attention spans shrink and platforms evolve overnight, marketers are scrambling to stay relevant. Amid this flux, Nipun Taneja is cutting through the noise with a sharply defined vision powered by his breakthrough toolset – Vibelets. While the concept of Vibe Marketing is new, Taneja is undoubtedly one of its loudest champions – someone who is not just riding the wave, but actively shaping it. His approach leverages AI-driven marketing intelligence to simplify decisions, spot performance shifts in real time, and keep campaigns razor-focused. So what makes this movement worth paying attention to? Let's explore. Moving Beyond Gut Instinct: Marketing Needs a Smarter Engine Gone are the days when performance marketers could rely on instinct or weekly reports. With platforms like Meta, TikTok, and Google shifting algorithms constantly, data alone is no longer enough. What's needed is insight – served at the right time, with the right action attached. And that's the problem Taneja tackles head-on. Having handled over $100 million in ad spend across a decade and a half, he's lived through every imaginable bottleneck: Tools that didn't talk to each other Dashboards that required a data science degree to understand Campaigns that burned budgets before issues were even spotted His solution? A more fluid, adaptive, AI-enabled marketing framework – driven by Vibelets. So, What Exactly Is Vibe Marketing? At its heart, Vibe Marketing is a mindset, not a platform. It asks: 'Does your campaign blend in with the feed or stand out for all the wrong reasons?' The philosophy is rooted in feed-native storytelling, real-time iteration, and low-friction user experiences. Rather than separating branding from performance, Vibe Marketing marries both. The goal? Creative that feels organic and drives action immediately. But here's the catch. Even if you've nailed the content, your campaign can still fall flat without the right signals guiding it. That's where Vibelets enter the picture. Meet Vibelets: The Brains Behind the Buzz Think of a Vibelet as a mini-intelligent control panel. It's not just a widget; it's a live, context-aware assistant built to help marketers take real-time actions. Every Vibelet serves one of two purposes: To inform you: 'Here's what's happening with your campaign.' 'Here's what's happening with your campaign.' To guide you: 'Here's what you should do about it.' These components are modular, meaning you can plug them into your workflow however you like. Whether you're running three campaigns or three hundred, Vibelets compress insights into digestible blocks and let you act within the same space. No toggling. No exporting to Excel. Just insight, clarity, and movement. Why Marketers Are Hooked on the Vibelet System Let's break it down. Here's what users of Taneja's system get out of the box: Real-Time Alerts Spot when your ROAS dips or your CPMs skyrocket before it impacts performance. Campaign Health Snapshots Get a high-level pulse check on all active campaigns, sorted by urgency. Action-Oriented Suggestions Vibelets don't just flag problems; they suggest exactly what to do next. Seamless Collaboration Multiple team members can access, comment, and act within the same interface. Unified Data Across Platforms From TikTok to Shopify, Vibelets brings scattered campaign data under one roof, finally. The system is smart enough to recommend actions but human-centric enough to leave the final call in your hands. The Bigger Picture: Why This Model Works Let's not pretend: marketers are drowning in data. However, data alone isn't the issue; it's the lag between the signal and the response. Taneja's AI-driven marketing approach solves this delay by offering: Speed : Actionable insights delivered instantly : Actionable insights delivered instantly Relevance : Context-aware alerts that focus only on what matters : Context-aware alerts that focus only on what matters Clarity: Easy-to-understand summaries for better decision-making The result? Marketers stop reacting late and start shaping outcomes proactively. In early rollouts, teams using Vibelets saw: Up to 30% improvement in campaign efficiency 20–25% jump in ROAS 40% better engagement due to faster creative refresh cycles These aren't vanity metrics; they're revenue-driving improvements. The Real Advantage: Nipun Taneja's Skin in the Game What makes this approach so credible isn't the software – it's the person behind it. Unlike many product builders, Nipun Taneja isn't theorising from the sidelines. He's been in the trenches – managing large-scale campaigns, battling creative fatigue, and optimising under pressure. He built Vibelets for marketers like himself: people who don't have the luxury of wasting time sifting through clunky platforms. His goal is simple – make it effortless to stay on top of performance and make decisions that count. And with the upcoming global launch of Vibelets scheduled for August 4th at TikTok's New York office, the industry is watching closely. Why Vibe Marketing Is Taking Off Now Three big shifts make this the perfect moment for Vibe Marketing's rise: 1. Tool Fatigue Is Real Juggling five platforms for one campaign is exhausting. Marketers are craving fewer tools, not more. 2. Creative Burnout Is Speeding Up Studies show 78% of creatives lose their edge within three days. Vibelets help detect this in real time, not after the damage is done. 3. AI Has Finally Grown Up We're beyond the hype stage. Practical, AI-enabled marketing tools like Vibelets are delivering measurable gains, not just cool demos. Final Word: The Future Isn't Coming. It's Here. Performance marketing is no longer about who shouts loudest – it's about who moves fastest, iterates smarter, and listens to what the data is actually saying. With Vibelets, Nipun Taneja has given marketers a way to keep pace – and finally feel in control again. So if you're still buried in spreadsheets and firefighting campaign issues too late, it might be time to shift your playbook. Because the next era of marketing won't wait for anyone. And the ones who get it right ? They're already vibing. Ahmedabad Plane Crash
Mint
6 hours ago
- Business
- Mint
ChatGPT may soon edit Excel and PowerPoint files natively, challenging Microsoft Office: Report
San Francisco-based artificial intelligence company OpenAI is reportedly working on expanding ChatGPT's productivity capabilities, in a move that could significantly lessen users' dependence on Microsoft Office tools like Excel and PowerPoint. According to a report fromThe Information, the company is developing support for Microsoft's spreadsheet (.xlsx) and presentation (.pptx) file formats directly within ChatGPT's interface. If live, this enhancement could enable users to not only create but also open and edit these files natively, removing the current need to download them for use in external applications. At present, users who rely on ChatGPT for creating spreadsheets or slideshows can generate plain-text versions of Excel and PowerPoint files. These can be downloaded in the desired formats or opened in the platform's Canvas mode for manual editing. However, the existing setup limits functionality, lacking formula support in spreadsheets and advanced visuals or animations in presentations. The upcoming update is expected to bridge this gap. Sources familiar with the matter toldThe Information that OpenAI has already built native support for Excel and PowerPoint formats, allowing for richer and more interactive document handling within ChatGPT. Importantly, the development sidesteps any legal hurdles, as Microsoft has made the file formats open source. In parallel, OpenAI is also said to be developing an AI-powered agent capable of generating reports by pulling information from publicly available data or corporate databases that it has access to. This tool would allow users to produce comprehensive reports, possibly in Excel or PowerPoint formats, by simply prompting the chatbot, enhancing automation in data analysis and presentation. While no release dates have been provided for these new features, their launch could mark a significant step in transforming ChatGPT from a generative assistant into a full-fledged productivity suite. The AI firm is also reportedly exploring the development of an in-house web browser, potentially setting the stage for deeper integration of online data and document creation tools.
Pink Villa
10 hours ago
- Entertainment
- Pink Villa
EXCLUSIVE: Farhan Akhtar and team gear up to launch 120 Bahadur teaser in August; Will screen with War 2
Farhan Akhtar is all set to back a comeback on the big screen as an actor in the form of 120 Bahadur. Produced by Excel Entertainment and Trigger Happy Studios, the Razneesh Razy Ghai directorial is based on the Indo-China War of 1962. The film is slated to hit the big screen on November 21, 2025 and now Pinkvilla has exclusively learnt that Farhan Akhtar and team are all set to launch the teaser of 120 Bahadur in the first week of August. According to reliable sources, the teaser will be a grand affair, as the makers have planned an immersive launch in Mumbai. "120 Bahadur is a big-scale action film, and the makers have gone ahead to make an uncompromised product by roping in international crew for the key action sequences. After Lakshya, this is another army based film from Excel, and the entire team is very bullish on the theatrical prospects of 120 Bahadur," the source shared. In the film, Farhan Akhtar will be seen playing the role of Major Shaitan Singh Bhati (PVC). "Farhan has a special leaning towards biopic, as he considers Bhaag Milkha Bhaag as one of the landmark films of his acting career. He underwent intense prep to play the part of Major Shaitan Singh Bhati (PVC), and will be seen in a never-before avatar in 120 Bahadur. The makers are going ahead with a longer-than-usual marketing campaign to create awareness for its theatrical release," the source added. We hear that the teaser of 120 Bahadur will screen at multiplexes from August 14, 2025 along with the big Independence Day release – War 2 starring Hrithik Roshan and NTR in the lead. The edit work and other aspects of post-production are underway at Excel. Meanwhile, Farhan Akhtar is presently prepping for his next directorial, Don 3 which is scheduled to go on floors with Ranveer Singh and Kriti Sanon from January 2026. The casting for Don 3 is presently underway, and the makers are expected to rope in a top actor to play the antagonist turn.
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Business Standard
13 hours ago
- Business
- Business Standard
Is ChatGPT the new MS Office? OpenAI targets Excel, PowerPoint dominance
OpenAI is developing new features for ChatGPT that could directly challenge Microsoft Office's dominance, according to a report by The Information. New tools under development will allow users to create and edit spreadsheets and presentations directly within ChatGPT, eliminating the need for Microsoft Excel, PowerPoint, or any Microsoft software access. The features, which are reportedly being tested by at least one early user, allow ChatGPT subscribers to generate files that are compatible with PowerPoint and Excel. OpenAI has embedded buttons beneath the ChatGPT search bar to guide users in launching a spreadsheet or presentation workflow. Users would then be able to download the resulting files and open them using a variety of third-party apps. This compatibility is possible because Microsoft has made the file formats for Excel (.xlsx) and PowerPoint (.pptx) open source. This means OpenAI does not require permission from Microsoft to support them. OpenAI developing AI agents These tools are part of a broader effort to position ChatGPT as more than just a conversational assistant. OpenAI is also developing 'agents'—AI tools designed to handle multi-step tasks such as compiling reports from corporate or public data, booking appointments, or navigating websites. These agents go beyond ChatGPT's current capabilities as they will be capable of executing full tasks autonomously, without constant user input. If successful, ChatGPT could become a powerful alternative to traditional productivity suites from Microsoft and Google, both of which generate significant revenue from business subscriptions. OpenAI–Microsoft partnership OpenAI and Microsoft have held one of the most significant AI partnerships. Microsoft invested $1 billion into OpenAI in 2019 and later $10 billion in 2023 for a multi-year partnership. Under this partnership, Microsoft had exclusive access to OpenAI's foundational models (like GPT-4) for commercial use, which powers products like Copilot in Microsoft 365 (Word, Excel, Outlook, etc). Meanwhile, ChatGPT runs almost entirely on Microsoft's cloud infrastructure. The development comes as both Microsoft and OpenAI have begun building competing features. While Sam Altman has maintained that the two tech companies remain aligned, media reports paint a different picture as the two companies' interests appear to be increasingly diverging from partners to competitors.
India.com
13 hours ago
- India.com
ChatGPT & OpenAI Services Hit By Major Outage – Why Its Happening? Heres Your Quick Fixes
OpenAI's ubiquitous AI chatbot ChatGPT saw a widespread service disruption that affected thousands of users around the world on Tuesday, July 15. The mass outage left people without access to their chats, unable to load previous conversations, or access other OpenAI offerings such as Sora and Codex. Reports swamped outage monitor DownDetector, with more than 3,400 users reporting at first. Users commonly got "unusual error" messages and were locked out of their chat history. DownDetector said most of the complaints (82%) were directly about ChatGPT being down, with less reported for the site (12%) and app (6%). OpenAI Confirms Outage, Looking Into Cause OpenAI quickly admitted the issue on its official service status page. The firm affirmed that "users are seeing high rates of errors" impacting ChatGPT and other related services. Although a root cause wasn't explicitly given, OpenAI said that its team was "actively investigating the issue" and was in the process of deploying a mitigation to bring back full functionality. This is the second major outage in July for OpenAI's services that has left users and developers concerned who use these tools for everyday work. The outage seems to be a global one, as reports are emerging from users based in the United States, India, Europe, and other regions of Asia. What Users Can Do During The Outage While OpenAI addressed the technical issues, individuals who rely on AI tools to perform their work can turn to a number of alternatives: Claude (Anthropic): Famous for its conversational tone and capability to respond to longer and more complex answers. Famous for its conversational tone and capability to respond to longer and more complex answers. Gemini (Google) : Connected with Google apps, this AI can perform complex reasoning, summarising, and coding. : Connected with Google apps, this AI can perform complex reasoning, summarising, and coding. Microsoft Copilot : Present in Microsoft software such as Word, Excel, and the Edge browser, taking advantage of GPT-4 powers. : Present in Microsoft software such as Word, Excel, and the Edge browser, taking advantage of GPT-4 powers. Perplexity AI : Web-search-based AI assistant that gives fast, cited responses by aggregating information from the web. : Web-search-based AI assistant that gives fast, cited responses by aggregating information from the web. YouChat ( Chatbot integrating conversational AI and current web search results. Users are encouraged to check OpenAI's official status page or DownDetector for live updates on service return. It is usually best to refrain from repeatedly trying to log in, as this may occasionally result in temporary account locking.
