ST and Uniqlo launch design contest for Singapore stories T-shirt collection
The T-shirt design contest is open to all local residents with a Singapore story to tell.
SINGAPORE - The Straits Times and Uniqlo have partnered to immortalise three Singapore stories in a limited series, print-on-demand T-shirt collection.
The Japanese apparel giant and the newspaper have launched a T-shirt design contest open to all local residents with a Singapore story to tell, as part of a
series of events to mark ST's 180th anniversary this year. The newspaper was first published on July 15, 1845.
Submissions, which must be original artworks, are open till 11.59pm on Sept 7. Three winners will be announced in November.
The winning designs, along with two others contributed by ST artists, will be available for printing at Uniqlo's Jewel, Vivo City and Orchard Central stores at $19.90 in kids' sizing or $29.90 for adults.
The sample designs by the ST artists are titled 'Capturing the rhythm of life and textures of our home', and 'Highlighting the native species of flora and fauna that can be found in Singapore'.
The winners will receive $600 Uniqlo vouchers in their Uniqlo apps, a one-year ST digital subscription valued at $358.80 and limited-edition ST180 merchandise.
ST Editor Jaime Ho said: 'For much of this year, as we celebrate our 180th anniversary, The Straits Times has been working with Singaporeans on '
Telling Your Singapore Story '.
'I'm glad to be able to continue this by inviting readers to express their uniquely Singapore stories through art. I look forward to seeing Singaporeans' creativity come alive, and eventually unveiling the winning designs.'
Said marketing director of Uniqlo Singapore Paulene Ong: 'Uniqlo Singapore is proud to partner with The Straits Times to invite Singaporeans to share their stories.
'Guided by our LifeWear philosophy – high-quality everyday clothing designed to make life better – we believe that being part of Singaporeans' daily lives is at the heart of what we do.
'We are excited to discover the stories and creativity that emerge through this initiative, and we look forward to showcasing their designs across our channels.'
Anyone who lives in Singapore is eligible to participate in the contest, but those younger than 18 years old must have the consent of their parent or guardian. All contestants must be Uniqlo app members.
Winners must agree to be interviewed, photographed and filmed by The Straits Times.
Designs can be done in any medium, including digital or hand-drawn illustrations, so long as generative artificial intelligence (AI) is not used.
AI-generated works will be disqualified.
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