UK's only Guinness attraction to open in time for Christmas party season
LONDON'S Guinness microbrewery is a step closer to opening, as a launch date is announced.
The new Guinness venue will be located in Covent Garden, next to the iconic Stanford's bookshop.
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The venue is now expected to open in the run up to Christmas this year.
The brewery was originally announced back in 2022 - however, since then it Guinness has spiked in demand, with some pubs in the capital having to hand out ration cards for the drink.
Officially called The Open Gate Brewery, the build for the venue has cost £73million.
It is located on a historic site that first produced beer over 300 years ago.
In total, the venue spans 50,000-square-foot, across five buildings and will feature events spaces, a rooftop with panoramic views, a merch shop and a microbrewery serving up 14 limited edition brews.
There will also be no and low alcohol options.
Guinness itself however, will not be brewed on site as all the Guinness produced for Europe is brewed in Dublin.
The venue will also boast three different food spots including a food truck, brasserie and grill and a seafood restaurant on the rooftop.
Guinness hopes that the free-to-enter destination will attract half a million visitors in its first year.
The destination will be open from 9:30am to 11:30pm each day, with paid tours available in the early evenings.
Why Guinness tastes better in Ireland
This will be the fourth site for the drink brand, with other locations in Dublin, Baltimore and Chicago.
According to The Standard, the venue will also become the southern UK hub of Diageo's Learning for Life Bartending and Hospitality programme.
The programme aims for over 100 London based students to graduate from the 'Guinness at Old Brewer's Yard' programme annually.
Brewing originally took place at the site from 1722 to 1905.
Beers originally produced at the brewery included the aged brown beers, which became knowns as 'Stout Porter' before the name was eventually shortened to 'stout'.
Last year, another popular drink brand - Heineken - announced it would reopen 62 popular British pubs with £39million investment injection.
Plus, the UK's highest pub with insane countryside views set to open new beer garden.
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