
American Eagle Responds to Critics Over Ad With Sydney Sweeney
In a statement posted on American Eagle's Instagram account on Friday, the retailer said the ad campaign 'is and always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.'

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Buzz Feed
22 minutes ago
- Buzz Feed
Fox Host's Bizarre Sydney Sweeney-Barron Trump Fantasy
Following her controversial "great jeans" American Eagle ad, as well as news that she is registered as a Republican in Florida according to publicly available voter registration records, Sydney Sweeney has been a large topic of conversation this week — especially on Fox News. You see, shortly after BuzzFeed became the first major outlet to confirm Sydney's registration, President Donald Trump praised her online, writing, "Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there... Being WOKE is for losers, being Republican is what you want to be. Thank you for your attention to this matter!" And Fox News is really eating all of this up. "You know how this ends," Watters commented as a banner titled "LIBERALS ARE LOSING IT OVER SYDNEY SWEENEY" showed on screen. Note: The image of Sydney in the original Fox News segment was replaced here due to photo rights. "She's going to marry Barron," he continued in reference to Trump's 19-year-old son. "And it's going to create the greatest political dynasty in American history." Note: The image of Sydney in the original Fox News segment was replaced here due to photo rights. Yeahhhhhhhh. So, as you can imagine, people were kind of creeped out. Here's what they're saying: Editor's Note: Barron is 19. What are your thoughts? Let us know in the comments.
Yahoo
an hour ago
- Yahoo
Fox News' Kat Timpf wades into Sydney Sweeney controversy in return to Gutfeld! after planned absence
Fox News contributor Kat Timpf has returned to the late-night political comedy show, Gutfeld!, following a weeks-long break as she underwent surgery. Timpf, 36, first revealed during a July episode of Gutfeld! that she would be taking time away from the show for the latest surgery following her shocking February breast cancer diagnosis received just hours before giving birth to her first child. The comedian made her return to the network Monday, appearing first on Martha MacCallum's show before assuming her chair on Gutfeld!, where she and other contributors discussed their opinions on Sydney Sweeney's American Eagle ad campaign. For the campaign, which includes the limited launch of the wide-legged 'The Sydney Jean,' the actor is featured in multiple photos and videos, including one where she cleans off a poster of herself wearing a denim jacket and jeans and bearing a tagline that appeared to be a pun about denim. While the phrase initially said, 'Sydney Sweeney Has Great Genes,' the last word was then crossed out and replaced with 'Jeans.' The same tagline appears in nearly every ad for the campaign. Many people were quick to negatively respond to the tagline because the phrases 'good genes' and 'great genes' have historically been used in the language of eugenicists, who believe the human race can be improved genetically by selective breeding. Following the release of the ad, American Eagle released a statement on Instagram to address the backlash. ''Sydney Sweeney Has Great Jeans' is and always was about the jeans,' the retailer wrote. 'Her jeans. Her story.' Giving her opinion on the backlash, Timpf said she didn't understand why the ad was continuing to be covered by the media, thinking people were overreacting. 'I have such a hard time believing that this controversy is real,' she said. 'And if you really are upset by this, then I genuinely feel sadness for you.' The contributor continued, explaining how the media was covering the controversy using headlines such as 'Everything We Know,' which is 'usually when we're talking about some kind of horrific contagion.' Timpf also touched on the recent discovery that Sweeney registered as a Republican in Florida several months before President Donald Trump won his second term. 'Who cares?' she said. 'Lots of people are Republicans, and it shouldn't be that groundbreaking to find out that somebody, who's wealthy, especially, is a Republican.' Timpf's Gutfeld! return comes after she shared an update regarding her breast cancer treatment last month. 'When I came back, I said I still had some surgeries to go,' she said, referencing her return from maternity leave. 'And my first one's next week. So I'm going to be out for a couple of weeks. Even with the best-case scenario of breast cancer, [it] can involve quite a road to feeling whole again. So this is the first step in that.' She explained why she was discussing her upcoming surgery on the show, adding: 'Just so the internet can't come up with theories about where I am. That's where I am. 'And just thank you everyone for all your support, vibes, and prayers, or however you show that. I really appreciate it,' Timpf concluded. 'And I can't wait to come back soon.'
Yahoo
2 hours ago
- Yahoo
Trump's love for American Eagle's 'good jeans' ad campaign sparks a fresh 24% rally in the stock: 'Go get 'em Sydney!'
Donald Trump is a big fan of American Eagle's newest ad campaign. Praise from the president on Truth Social helped spark a fresh rally in the clothing retailer's stock. "The jeans are 'flying off the shelves.' Go get 'em Sydney!" Trump wrote. The retail traders who sparked a meme-like rally in American Eagle stock after Sydney Sweeney became the face of a new ad campaign were joined by Donald Trump on Monday in praising the brand. The president's love for the "Sydney Sweeney has great jeans" campaign kicked off a fresh surge in the stock on Monday, with shares rising as much as 24%. The company's campaign featuring the famous actor sparked controversy online — some claimed that it promoted eugenics while others accused it of being overly sexual in nature — but Trump made it clear he's a big fan. "The jeans are 'flying off the shelves.' Go get 'em Sydney!" he wrote on Truth Social before calling out other companies for "woke" advertising. Trump cited examples of companies such as Jaguar and Bud Lite that created ad campaigns that were met with backlash from some consumers. "The market cap destruction has been unprecedented, with BILLIONS OF DOLLARS SO FOOLISHLY LOST," Trump wrote. It's the latest leg of a meme-like stock surge for American Eagle, which jumped last month after retail traders online piled in following the reveal of new ads featuring Sweeney. The stock ultimately lost some momentum following the late July rally, which also saw several other new meme stocks rise. Trump's post helped it make up some of the ground it lost since then. However, even after multiple surges, the fashion retailer is still down almost 23% year-to-date (YTD) after a difficult start to 2025. Read the original article on Business Insider Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data