FLOKI and New to The Street Announce Media Partnership to Reach 219M+ Households
NEW YORK CITY, NEW YORK / ACCESS Newswire / May 28, 2025 / FLOKI, the people-powered crypto ecosystem, is going primetime.
In a major national visibility push, FLOKI has entered into a sweeping three-month media partnership with New to The Street, one of the most trusted and widely distributed financial media platforms in the U.S. The campaign will spotlight FLOKI's dynamic ecosystem-including its flagship MMORPG Valhalla-and its mission to deliver real-world crypto utility to a global audience.
The campaign features:
Biographical interviews airing nationwide on Fox Business and Bloomberg TVOver 150 commercials across CNBC, Bloomberg, and FOX BusinessTimes Square billboard dominance (20x per hour)Live and virtual investor events targeting brokers, family offices, and accredited investorsWeekly content distribution to New to The Street's 2.47M+ YouTube subscribers and across its growing social platforms
From Times Square to Bloomberg: What's in the Campaign?
Each month, FLOKI leadership will appear in two long-form interviews airing as sponsored programming across Fox Business and Bloomberg TV-reaching over 219 million U.S. households.
FLOKI's banner and Valhalla visuals will be featured on the Reuters 42nd Street digital billboard, airing 20 times per hour, four weeks a month. The campaign's creative spotlight centers on the upcoming Valhalla mainnet launch set for June 30, 2025.
Additionally, over 150 commercials per month will run across financial TV networks, with a secondary Bloomberg commercial push beginning in month two. The partnership also includes 3 monthly press releases, NYSE interview recaps, and earned media syndication across ABC, NBC, CBS, and FOX affiliate networks.
FLOKI will also participate in:
Broker-hosted meet-and-greet eventsIntimate investor dinners in NYCVirtual presentations for family offices and accredited investors
About FLOKI
FLOKI is the people's cryptocurrency and utility token of the Floki Ecosystem. With over 550,000 holders, FLOKI aims to be the world's most recognized and widely used cryptocurrency, driven by utility, philanthropy, community, and marketing. Its global brand has been featured in strategic campaigns reaching billions.
floki.com@RealFlokiInu
About TokenFi
TokenFi is FLOKI's sister project focused on simplifying crypto and asset tokenization. With a no-code interface, TokenFi empowers users to launch or tokenize real-world assets with ease, targeting the trillion-dollar tokenization market.
tokenfi.com@tokenfi
About Valhalla
Valhalla is FLOKI's metaverse blockchain-based MMORPG, inspired by Norse mythology. Players discover, tame, and battle creatures called Veras in a player-driven economy. The mainnet launch is slated for June 30, 2025.
valhalla.game
About New to The Street
New to The Street is a premier financial media brand known for its weekly long-form interviews with CEOs, innovators, and emerging public and private companies. Broadcasting as sponsored programming on Bloomberg and Fox Business, New to The Street reaches over 219 million households weekly, in addition to its 2.51M+ YouTube subscribers and 714K+ social media followers across LinkedIn, Twitter, Instagram, and Facebook. The brand also delivers earned media pickup on ABC, NBC, and CBS affiliates and dominates outdoor exposure in NYC with billboards in Times Square and the Financial District.
Website: newtothestreet.com
Media Contact: Monica@NewtoTheStreet.com
SOURCE: New To The Street
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Bloomberg
an hour ago
- Bloomberg
Is Your Chatbot Trying to Sell You Something?
Opinion AI is pivoting to ads, just like social media did. Remember how that went? Bloomberg Opinion columnist Parmy Olson explains the dangers. (Source: Bloomberg)
Yahoo
an hour ago
- Yahoo
Doritos and Skittles could carry ‘not recommended for human consumption' warning labels in certain parts of the US
Some of America's favorite snacks may be banned in certain parts of the U.S. if the packaging does not warn about certain ingredients. New legislation in Texas would warn consumers in the state about ingredients that are 'not recommended for human consumption' in other countries, but still allowed in the U.S., Bloomberg reported. More than 40 ingredients, from synthetic food dyes to bleached flour, would require warning labels on the products' packaging starting in 2027, if the bill is signed into law. The legislation would affect snacks and candies such as Nacho Cheese Doritos, Little Bites Chocolate Chip Muffins, Skittles, M&Ms and Sour Patch Kids Watermelon, as well as breakfast cereals and sodas such as Froot Loops, Cinnamon Toast Crunch and Mountain Dew. If the bill is signed by Governor Greg Abbott, it would affect snacks sold statewide. This could also open the door for a nationwide switch-up. Bloomberg reported that companies forced to comply with state regulations often chose to roll out changes across the whole country to streamline production. Abbott has less than 20 days to sign the bill, and it's unclear whether he will. His press secretary, Andrew Mahaleris, told Bloomberg before the bill was sent to the governor: 'Abbott will continue to work with the legislature to ensure Texans have access to healthy foods to care for themselves and their families and will thoughtfully review any legislation they send to his desk.' If the bill is signed into law, there are instances when the state-mandated labeling won't be required: if the Food and Drug Administration or Department of Agriculture deems an ingredient safe, restricts its use or bans it after September 1. Industry groups and companies, including food and drink makers and retail giant Walmart, had sent a letter to Texas lawmakers 'in strong opposition' to the bill. 'As it's written, the food labeling provision in this bill casts an incredibly wide net — triggering warning labels on everyday grocery items based on assertions that foreign governments have banned such items, rather than on standards established by Texas regulators or by the U.S. Food and Drug Administration,' read the letter, which had circulated on social media. The letter warned that this potential change 'could destabilize local and regional economies at a time when businesses are already fighting to keep prices down, maintain inventory, and avoid layoffs.' If the bill did get signed into law, it would be a win for not only Texas lawmakers but Health and Human Services Secretary Robert F. Kennedy Jr., a vocal critic of certain chemicals in food like synthetic dyes. Supporters of the Texas bill have claimed that Kennedy backs the legislation, Bloomberg reported. According to the outlet, Texas Representative Lacey Hull claimed she received a call from the HHS secretary when it passed.
Yahoo
an hour ago
- Yahoo
Bloomberg Expands Alternative Data Offering with Web Traffic Data from Similarweb
Doubles company coverage of Bloomberg's {ALTD} and empowers Bloomberg Terminal clients to generate deeper insights and make more informed investment decisions using alternative data NEW YORK, June 04, 2025--(BUSINESS WIRE)--Bloomberg today announced the availability of Similarweb's web traffic data on the Bloomberg Terminal via {ALTD}, significantly enhancing its alternative data offering with near real-time insights into online traffic performance that will grow to cover 3,000 public and private companies. Complementing existing alternative datasets on Bloomberg's Alternative Data Analytics Platform, which include consumer transaction data analytics from Bloomberg Second Measure and foot traffic data analytics from the addition of Similarweb data analytics allows investors to better nowcast company KPIs and discover emerging trends in company performance. Similarweb, a global leader in web analytics and digital performance data, delivers robust web and app analytics sourced from over 200 million devices, 100 million websites, and 4 million apps worldwide. Now available through {ALTD}, the web traffic dataset provides Bloomberg Terminal users with granular, daily-level intelligence on web traffic across 190 countries. The data is delivered on a 7-day lag with 5 years of history. "We're thrilled to bring Similarweb's web traffic data to the Bloomberg Terminal at a time when understanding online behavior is more critical than ever," said Or Offer, Co-Founder and CEO of Similarweb. "In today's digital-first economy, a company's online footprint often reveals shifts in performance long before traditional indicators. By collaborating with Bloomberg, we're giving investors a powerful edge—enabling them to spot emerging trends, benchmark competitive activity and make even more confident decisions, all within the Bloomberg Terminal workflows they already value." "As clients increasingly seek faster, more predictive signals—especially in today's volatile markets—Bloomberg is continuing to invest in alternative datasets that offer early, actionable insights," said Richard Lai, Global Head of Alternative Data at Bloomberg. "By embedding Similarweb's digital intelligence data directly into the Bloomberg Terminal, we're enabling our clients to make timelier and better-informed investment decisions through another incredibly powerful dataset. We are thrilled to be partnering with Similarweb, an industry leader, in offering these valuable insights to our clients." Key highlights of Bloomberg's expansion of {ALTD} with data from Similarweb include: Increase in Company Coverage: Company coverage in {ALTD} will expand to more than 3,000 companies, including international and private companies. Expanding Sector Coverage: Coverage will increase across high-interest sectors including SaaS, e-commerce, AI, streaming, TMT, and health care. Enhanced Data Signal: Similarweb will allow for improved tracking of company KPIs, and trend validation across alternative datasets. Similarweb is the latest alternative dataset integrated with {ALTD} (launched in 2023). By making the data available alongside consumer transaction data analytics from Bloomberg Second Measure and foot traffic analytics from Bloomberg provides a multi-dimensional view of company performance and macroeconomic shifts, offering investors a decisive edge. About Bloomberg Bloomberg is a global leader in business and financial information, delivering trusted data, news, and insights that bring transparency, efficiency, and fairness to markets. The company helps connect influential communities across the global financial ecosystem via reliable technology solutions that enable our customers to make more informed decisions and foster better collaboration. For more information, visit or request a Similarweb Similarweb powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users' workflow, powered by advanced technology, and based on leading comprehensive Digital Data. Learn more: Similarweb | Similarweb Digital Data Free Tools: Analyze any website or app | Verify your website | Browser extension Follow us: Blog | LinkedIn | YouTube | Instagram | X Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners. The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision made or action taken by any third party based in whole or in part on such data, reports, and materials. View source version on Contacts Media ContactsHannah Logan, hlogan5@ +1-212-617-9742Susan Doyle, sdoyle37@ +1-202-807-2213Press: David F. Investors: Rami Sign in to access your portfolio
