A Look at Starbucks and Its Pumpkin Spice Latte, Which Returns to US Menus Aug. 26
Here's a look at the Pumpkin Spice Latte by the numbers:
– 100: Number of Starbucks stores that sold the Pumpkin Spice Latte during a test run in Vancouver and Washington in 2003. The following year, it launched nationally.
– 79: Number of markets where Starbucks sold the Pumpkin Spice Latte in 2024. The company has stores in 85 markets around the world.
– 36.2 billion: Starbucks' net revenue in its 2024 fiscal year, which ended last September. Starbucks' net revenue was 4.1 billion in 2003 when the Pumpkin Spice Latte first went on sale.
– 33.8 percent: Increase in mentions of pumpkin spice on US menus between the fall of 2014 and the fall of 2024, according to Technomic.
– 4: Number of spices in McCormick's Pumpkin Pie Spice. They are cinnamon, ginger, nutmeg, and allspice.
– 2022: The year Merriam-Webster added pumpkin spice to the dictionary. Less common, it said, is the term pumpkin pie spice.
– 3: The Pumpkin Spice Latte was the third seasonal beverage introduced by Starbucks, after the Eggnog Latte and the Peppermint Mocha.
– Sept. 8: Date the Pumpkin Spice Latte went on sale in 2015. The on-sale date has edged earlier since then.
– 24 percent: Amount foot traffic rose at US Starbucks last year on Aug. 22, the day the Pumpkin Spice Latte went on sale, according to Placer.ai. The company compared traffic that Thursday to the previous eight Thursdays.
– 45.5 percent: Amount foot traffic rose at Starbucks stores in North Dakota on Aug. 22, 2024, the most of any state, according to Placer.ai. Foot traffic in Mississippi rose the least, at 4.8 percent.
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