Our deals experts share everything you need to know about Prime Day 2025

CNN

02-05-2025

Amazon is already starting to think about its biggest sale of the year. Prime Day is confirmed to be returning in July, and the deals team here at CNN Underscored is here to breakdown everything you need to know. Our senior deals editor and our resident expert on all things savings is using her near-decades-worth of experience covering shopping events to give you the inside scoop for taking full advantage of the upcoming sale.
Amazon Prime Day is a savings event exclusively for Prime members. It's help every summer, and typically features two days worth of deals on thousands of items across all product categories.
Amazon may have just announced that Prime Day is returning this July, but that's all the intel the retailer is willing to reveal right now. Last year's event was live on July 16 and 17, which was in the third week of the month. Historically, Amazon holds its big summer savings event during the second week of July. Because 2024's sale changed up that routine, it feels like any week during the month is fair game. Maybe this year's will be even later, or potentially even earlier. I'll be updating this guide as more official information rolls in, so stay tuned.
Prime Day, being in the same month as Independence Day, means that the deals start at the beginning of July and won't stop until Amazon's event comes to a close. That's how previous years have unfolded, and we're expecting to see the same thing this year. with Amazon deals should begin kicking off as early as Sunday, June 29.
It entirely depends on what you're shopping for! There's sure to be plenty of overlap between the retailers, but odds are the online storefronts will all fight to offer the best price cuts. Amazon will be setting the pace given that this is its event in the first place, but expect to see the other major stores dishing out deep discounts of their own. Luckily, you can leave it to us at CNN Underscored to scour the internet and report back so you're not left checking everything yourself.
The rest of the deals team and I are constantly researching all the season's best deals. That carries over to events like this upcoming sale so you can cut right to the chase and save. Each team member, including Underscored's deals editor Jacqueline Saguin and associate deals editor Elena Matarazzo, is dialed into specific beats to help surface the best of the best deals.
Apple 13-Inch MacBook Air M4
Apple's newest MacBook Air quickly became one of our favorite laptops. It's currently sitting at a new Amazon all-time low price thanks to a $150 discount that applies to several of the colors, including the new Sky Blue. Read our review
Bissell Little Green Portable Carpet and Upholstery Cleaner
The Bissell Little Green series is a favorite for CNN Underscored editors. Our readers also love it! Today's discount on the original model means anyone, pet owners and parents in particular, can save on the portable carpet cleaner. Read our review
Anker GaNPrime 150W 4-Port USB-C Charger
Our senior deals editor Rikka Altland takes this USB-C wall adapter with her everywhere. It tags along during vacations and trips to the office alike, offering enough power to charge laptops, iPhones, power banks and so much more all at once. Save $50 with this near-all-time low spring discount.
Ninja Crispi Air Fryer
The first discount on Ninja's new Crispi Air Fryer is here. Writer and testing aficionado Michelle Rae Uy has been using it herself to help out around the kitchen and is impressed by how brilliant it is. Now, all of that meal prepping prowess costs less than ever before. Read our review
Ego Power+ Select Cut Self-Propelled Electric Lawn Mower LM2135SP
A $300 discount on this Ego Power+ mower has arrived just in time to cut your lawn for the first time this spring. It's the perfect chance to switch over from a gas model to an alternative that's easier on the environment and your wallet. It even cut through the competition to become the best electric lawn mower we tested.Read our review
Apple AirPods Pro 2 With USB-C
Altland uses these earbuds every single day and can't recommend them enough at today's $169 sale price. If you still haven't upgraded to Apple's beloved AirPods Pro 2, now is your chance to join her and see why these live up to the hype. Read our review
Energizer AA Batteries, Max Double A Battery Alkaline, 24 Count
If you're not stocked up on batteries yet, buy them while they're at a discounted price. These AA batteries from Energizer come in a pack of 24 and have a shelf life of 12 years.
KitchenAid Artisan Series 5-Quart Tilt Head Stand Mixer
This chic matte porcelain mixer comes from the iconic Artisan line, with the capacity for making nine dozen cookies in a single go. It has 59 touch points around the mixing bowl so you get an even blend each and every time. Read our review
Laneige Lip Glowy Balm in Peach
Keep lips plump and hydrated all season long with this shea butter-infused lip balm. It's matching its price from Amazon's spring Prime Day in this sweet peach scent.
Oral-B iO Series 3 Rechargeable Electric Toothbrush
Keep teeth and gums healthy with this 30% off electric toothbrush from Oral-B. It alerts you when you've reached two minutes of brushing and has three cleaning settings.
Stasher Stand-Up Mega Storage Bag
This large capacity Stasher bag is oven, microwave and dishwasher safe. It keeps leftovers organized in the refrigerator and ingredients fresher for longer. Grab it at a few bucks away from its lowest price.
Travelpro Bold-Softside Expandable Rollaboard Upright Luggage in Olive/Black
No need to worry about luggage handlers and messy baggage claims with this durable roller bag. It's 25 inches, has a water-repellant coating for added protection and an interior pocket for your laundry.
TubShroom Ultra Edition
Prevent hair from going down your shower drain with this affordable gadget from TubShroom. It keeps hair concealed when in use and takes seconds to lift and clean. First things first: Make sure you have an Amazon Prime membership. You can sign up for a 30-day free trial, after which your membership will cost $15 per month or $139 per year. In addition to fast, free two-day shipping, you'll have access to Prime Video, ad-free music streaming, unlimited photo storage and unlimited Prime Reading. Many of Prime Day's best deals, including Lightning Deals, are only available to Prime members.
Once your membership is squared away, you should take some time to ensure your payment methods, including 1-Click settings and default delivery, are up to date so that you can snag your desired deals in a timely fashion.
Quite simply, our goal is to save you money. Our senior deals editor, Rikka Altland, has been doing it for nearly a decade, and that kind of experience extends to the rest of our team of deals editors. Being an advocate for buyers to make sure we're only recommending the best prices on the best products is what we're all about.