Kirin launches 20-yr whisky aging service for life milestones
The initial offering, launched June 6 on the crowdfunding platform Makuake, sold out the same day. The major Japanese brewer hopes to roll out the service on a larger scale next year.
The full package, priced at 110,000 yen ($745), ages whisky in barrels at a distillery in Gotemba, Shizuoka Prefecture, near Mt. Fuji. Customers receive six 100-milliliter samples over the years, with a final 700-milliliter bottle delivered after two decades.
Customers also have the option of enclosing a letter to their future selves or children, turning the experience into a time capsule.
"We hope people will enjoy the way whisky matures alongside their own lives and those of their families," said Kyosuke Kojima, the 34-year-old Kirin Brewery employee behind the project.
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