Avalon Spirits Launches Whiskey Row Bourbon with Triple Wood, Bottled in Bond, and Cask Strength Expressions
Inspired by Louisville's Whiskey Row and the ingenuity that shaped bourbon history, the brand revives pre-Prohibition aging and blending techniques to celebrate America's iconic spirit.
LOUISVILLE, Ky., April 22, 2025 /PRNewswire/ -- Avalon Spirits launches Whiskey Row Bourbon with Triple Wood, Bottled in Bond, and Cask Strength expressions inspired by the birthplace of the bourbon industry and the culture of experimentation that fueled its growth. From 1850 through Prohibition, an area of Louisville's Main Street, called Whiskey Row, became the convergence point for America's best bourbons as they were shipped down the Ohio River for blending and exporting.
Created at Kentucky Artisan Distillery (KAD) in Crestwood, Kentucky, Whiskey Row Bourbon reflects the complex flavor profiles of pre-Prohibition whiskey, a time of greater experimentation in aging techniques. Late distiller and Bourbon Hall of Fame inductee Steve Thompson conceived of Whiskey Row Bourbon as a return to pre-Prohibition blending methods. As a nod to Thompson's vision and legacy, Avalon Spirits will embrace the craftsmanship, variation, and experimental aging techniques that defined the early days of bourbon, starting with the Triple Wood, Bottled in Bond, and Cask Strength expressions.
The core expression, Triple Wood, is matured for at least four years with a distinctive finishing process in Cognac and Pedro Ximénez (PX) sherry casks for enhanced complexity and bottled at KAD. Whiskey Row Bourbon's Bottled in Bond expression follows a rigorous six-marker process to ensure quality, while the Cask Strength expression is left unfinished to intensify bold flavors.
Whiskey Row Bourbon challenges the perception that premium bourbon must come from Kentucky. While the brand celebrates the time-honored Kentucky traditions of bourbon-making, it acknowledges that the destination's prominence stems not only from premium grain or water but also from the historical route to market that whiskies traveled down the Ohio River, making Louisville a destination for blending. Whiskey Row Bourbon's upcoming regional releases will showcase destination-inspired maturation techniques and blending profiles from lesser-known bourbon regions.
"Whiskey Row Bourbon is rooted in Louisville, Kentucky, but its origins reflect a broader range of flavors across America — shaped by the agriculture, entrepreneurship, and exchange of ideas that established bourbon as the quintessential American spirit," says John Glover, Founder of Avalon Spirits.
Whiskey Row Bourbon is now available in Colorado, Georgia, Illinois, Kentucky, Michigan, New Hampshire, New York, and Tennessee, with a rollout planned to Europe and beyond. For more information, visit www.whiskeyrowbourbon.com or follow Whiskey Row on Instagram at @whiskeyrowbourbon and Facebook.
About Whiskey Row Bourbon: Whiskey Row Bourbon, the first premium spirit under Avalon Spirits' portfolio, honors the historic section of Main Street in Louisville, Kentucky, where the modern bourbon industry was born. Future regional expressions are set to celebrate American destinations that shaped the spirit's evolution, blending Kentucky tradition with regional influences. The legacy of the late Steve Thompson—a legendary whiskey distiller and Bourbon Hall of Fame member—lives on through Whiskey Row Bourbon. www.whiskeyrowbourbon.com
Contact: whiskeyrowbourbon@saltprandmarketing.com
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SOURCE Avalon Spirits Inc
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