Decarbonization focus as Daimler, Toyota merge truck biz
Agencies
German-based commercial vehicle maker Daimler Truck and Japan's automotive giant Toyota have agreed to merge the truck businesses of their Japanese subsidiaries Mitsubishi Fuso and Hino as planned, according to a joint press release on Tuesday.
The groups intend to each hold 25% of the shares in a new listed holding company set to launch in April 2026, it said.
The holding company will be listed on the Tokyo stock exchange and is set to employ over 40,000 people, led by Karl Deppen, head of Asia at Daimler Truck, according to the statement.The aim of the merger is to 'cooperate in the areas of commercial vehicle development, procurement, and production.' 'We are bringing together two strong partners to form an even stronger company and to successfully shape the decarbonization of transportation,' Karin Radstrom, chief executive at Daimler Truck, said, calling the integration of the two businesses 'truly historic.' 'Today's final agreement is not the goal but the starting line,' said Toyota chief executive Koji Sato. 'Our four companies, aiming to achieve a sustainable mobility society, will continue to create the future of commercial vehicles together.' The companies had signed a letter of intent for the project two years ago. However, problems with the emissions certification of engines at Toyota's subsidiary Hino had delayed the plans.
Daimler Truck Asia sold 102,870 commercial vehicles last year, according to the company, with turnover reported at 4.9 billion euros ($5.6 billion).
A spokesperson noted that the Indian market and China are not included in the figures because both divisions have belonged to Mercedes-Benz Trucks since the beginning of the year.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Qatar Tribune
10 hours ago
- Qatar Tribune
Warnings emerge as companies pile into bitcoin
Agencies It's one of crypto's hottest trends: publicly traded companies buying bitcoin and then buying even more. President Donald Trump's media company just announced a plan to raise $2.5 billion to buy bitcoin, joining a growing number of so-called 'bitcoin treasury companies' as the world's most popular cryptocurrency hits all-time highs. The companies buy bitcoin for different reasons: Some hold it as a hedge against inflation or to signal support for the cryptocurrency industry, while some firms have made using debt and stock sales to buy bitcoin their primary business strategy. 'The world at large has no idea what's happening and they're in for a big shock,' Dylan LeClair, an executive at the Japan-based Metaplanet, which recently went from being a budget hotel firm to a bitcoin treasury company, said at a recent crypto conference. 'This is a one-way train, nothing is going to stop this.' The massive increases in some firms' stock price may seem to validate LeClair's bravado, but there are plenty of warnings that a downturn in bitcoin's prices could lead to large selloffs. Here's a look at bitcoin treasury companies by the numbers: That's how many bitcoins owned by MicroStrategy – the undisputed goliath of bitcoin treasury companies. With nearly 3% of the total bitcoin supply, MicroStrategy owns more bitcoins than every other bitcoin treasury company combined. It also owns more bitcoin than every nation state combined, according to the tracking site called Strategy, the software company first started buying bitcoin in 2020 with reserve cash. Now, its software business is a small part of a perpetual bitcoin-buying machine that uses a variety of strategies – like selling shares or issuing debt – to keep growing its bitcoin holdings. That's how much MicroStrategy's stock price has increased in the last five years, compared to around 1,000% gain in bitcoin and the 1,500% jump for chipmaker and stock market darling Nvidia during that same period. The company's success has boosted the profile of MicroStrategy's founder and chairman, Michael Saylor, who has visited Trump at Mar-a-Lago and the White House while becoming bitcoin's enigmatic high priest. 'Bitcoin is a swarm of cyber hornets serving the goddess of wisdom, feeding on the fire of truth, exponentially growing ever smarter, faster, and stronger behind a wall of encrypted energy,' Saylor said in a social media post. Saylor's success has also spawned many imitators. 'It's kind of shocking … that it took someone four years after Michael Saylor started doing it to finally do it and pull the trigger and now it feels like everyone's pulling the trigger,' said Eric Semler, the chairman of Semler Scientific, a healthcare company that started acquiring bitcoin last year. That's the average purchase price of bitcoin for half of the 61 publicly traded bitcoin strategy companies, excluding bitcoin mining companies and bitcoin exchange-traded funds, according to a recent analysis by Standard Chartered.
Qatar Tribune
10 hours ago
- Qatar Tribune
Qataris rank third globally in daily online ad exposure: Study
Tribune News Network Doha Internet users in Qatar are shown almost 1,200 ads daily, according to a new study by Eskimi, a leading creative and media technology platform. This number positions Qatar in the third place among countries most exposed to digital ads. 'Try imagining the ads you've seen today. Let me guess — you remember none or a very few. We are exposed to thousands of ads daily, but become resistant to them. In many instances, we do not even need ad-blockers, as our brains do just that. With this comes a challenge for businesses — how to cut through this block and get noticed,' said Vytautas Paukstys, CEO of Eskimi. To draw these conclusions, Eskimi researchers investigated ad statistics from apps and websites across 188 countries worldwide. Below are the key takeaways from the study. While Qataris are heavily exposed to digital ads, a few countries rank even higher. Internet users in Nauru, a tiny island in Oceania, are the most exposed to digital ads worldwide. One individual is shown almost 1,600 placements daily. Iceland ranks second with over 1,500 ads. Among the analysed countries, the average number of ads displayed to a person per day varies from tens to almost 1,600 ads every day. Across all the studied markets, internet users are exposed to more app ads than website ads. This difference is particularly pronounced for internet users in Qatar, who experience four times more ads on apps than on websites. According to Paukstys, multiple factors affect ad exposure differences. Device types and internet connectivity play a role here, as devices display ads differently, and faster connections allow for more complex and engaging ad formats to load more quickly. Moreover, certain countries receive more attention from advertisers than others. The more competitors for the ad space, the less likely that the ad placement will stay vacant. This factor is relevant for both the popular advertising markets and smaller countries in terms of population. For instance, Nauru, an island exposed to digital ads the most, has only over 10,000 residents, so ad impressions per user tend to be much higher than in larger countries. Online habits of country residents also impact the number of ads they are exposed to daily. The recent 2025 Global Digital Report by Meltwater and We Are Social reveals significant differences in the country's average time spent online. South Africans, for instance, spend almost 10 hours online every day, while Japanese people spend only four. Knowing display ad exposure trends in various countries can significantly help businesses develop smarter advertising strategies, said Paukstys. Suppose one knows that in a particular market, internet users are flooded with ads. In that case, advertisers can prioritise investing in engaging rich media visuals over placing a high number of static creatives in standard ad placements. 'Being exposed to hundreds of ads is very different from truly seeing them. When people are bombarded with too many ads, they tend to tune out and become immune to the messages. To break through ad fatigue, advertisers need to step up their game by returning to creativity and evaluating the actual impact of their campaigns,' said Paukstys.
Qatar Tribune
2 days ago
- Qatar Tribune
Decarbonization focus as Daimler, Toyota merge truck biz
Agencies German-based commercial vehicle maker Daimler Truck and Japan's automotive giant Toyota have agreed to merge the truck businesses of their Japanese subsidiaries Mitsubishi Fuso and Hino as planned, according to a joint press release on Tuesday. The groups intend to each hold 25% of the shares in a new listed holding company set to launch in April 2026, it said. The holding company will be listed on the Tokyo stock exchange and is set to employ over 40,000 people, led by Karl Deppen, head of Asia at Daimler Truck, according to the aim of the merger is to 'cooperate in the areas of commercial vehicle development, procurement, and production.' 'We are bringing together two strong partners to form an even stronger company and to successfully shape the decarbonization of transportation,' Karin Radstrom, chief executive at Daimler Truck, said, calling the integration of the two businesses 'truly historic.' 'Today's final agreement is not the goal but the starting line,' said Toyota chief executive Koji Sato. 'Our four companies, aiming to achieve a sustainable mobility society, will continue to create the future of commercial vehicles together.' The companies had signed a letter of intent for the project two years ago. However, problems with the emissions certification of engines at Toyota's subsidiary Hino had delayed the plans. Daimler Truck Asia sold 102,870 commercial vehicles last year, according to the company, with turnover reported at 4.9 billion euros ($5.6 billion). A spokesperson noted that the Indian market and China are not included in the figures because both divisions have belonged to Mercedes-Benz Trucks since the beginning of the year.
