Huda Kattan reclaims full ownership of Huda Beauty
DUBAI: Huda Kattan announced on Tuesday that she regained full ownership of Huda Beauty, the brand she founded in 2013, following the end of an eight-year partnership with private equity firm TSG Consumer Partners.
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In 2017, TSG acquired a minority stake in Huda Beauty. As of 2025, Kattan has bought back that equity, making the brand fully independent once again and one of the few major beauty companies that is 100 percent founder-owned.
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'Taking back full ownership of Huda Beauty is a deeply very important moment for me,' said Kattan. 'It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself! This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I'm more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.'
Kattan, who serves as founder and co-CEO, now leads the company alongside her husband Christopher Goncalo, also co-CEO, and her sister Alya Kattan, who oversees social strategy.
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Kattan is recognized as a Fortune 40 Under 40 honoree, one of Forbes' Self-Made Women in the US, and one of Forbes' 100 Most Powerful Businesswomen in the Middle East, as well as a TIME100 Impact Awards recipient and one of TIME's 25 Most Influential People on the Internet.
Her brand is known for a number of cult-favorite products, including the Easy Routine trio — Easy Primer, Easy Blur and Easy Bake Setting Powder.
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The brand has also received industry recognition for its product quality and innovation, earning accolades such as the Allure Best of Beauty Award, Elle Beauty Award and Cosmopolitan Beauty Award.
Just last week, the brand was ranked the world's most popular beauty brand in the latest Cosmetify Q1 2025 Beauty Index.
The Cosmetify Index ranks beauty brands each quarter based on factors such as search volume, social engagement and brand visibility.
The brand topped the global list ahead of industry names such as Dior, Fenty Beauty, Rhode and Rare Beauty.
The brand also topped Cosmetify's list in 2019 and 2020.
In 2018, the company was valued at more than $1 billion by Forbes.
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