30 Trending Amazon Beauty Products Worth The Hype
The Color Wow Xtra Large Bombshell Volumizer, because it's time to leave the days of limp, lifeless hair behind. Just a few pumps of this applied to damp hair can help add volume without leaving behind a sticky residue.
An Anua pore-clearing cleansing oil that's specifically designed to help regulate your sebum production and break down blackheads, making it a great option for all my fellow oily-skinned peeps. It also helps break down makeup, so you can finally stop wasting money on makeup-removing wipes!
A Kitsch heatless hair curler — this will make you rethink everything you know about curlers. First of all, it's covered in satin to help reduce frizz and breakage. Secondly, instead of individual rods, this is simply one single long rod that you wrap your hair around on each side, then fold up like a headband. Let it sit for a few hours (or sleep with it on!), then admire your new bouncy curls!
A satin-finish TirTir cushion foundation reviewers love for getting full coverage without the heavy, cakey feeling. It's designed to provide a radiant finish (hello, glass skin!) and reviewers say it pulls through on its long-lasting claims (up to 72 hours)!
Or Laura Geller's Baked Balance-n-Brighten Color Correcting Powder Foundation — swirling your brush in this compact will feel like whipping up an invisibility spell for uneven skin tone. It's racked up over 31,000 rave ratings, with many reviewers saying it feels super lightweight on the skin and doesn't settle in fine lines.
A Nyx lip liner with a super creamy formula that reviewers say stays in place and actually stops your lipstick from bleeding. It comes in a variety of shades, from neutral browns to vibrant pinks and reds. Oh, and it's under $5, so you can experiment with a few different lip looks for the same price as one lip liner at Sephora.
And a long-lasting Wet n Wild lipstick that'll cost you less than $2. Yes, you read that right — you can get a super pigmented lippie for less than the price of a McDouble. It's formulated with aloe vera for a silky-smooth feel on the lips, and there are more than 20 vibrant shades to choose from. Skip that $32 lipstick that's in your Sephora cart and pick up about 16 of these instead!!
And!!! The Nyx Fat Oil lip gloss to douse your lips in hydrating raspberry seed oil while adding a super glowy shine and a light tint of color. Reviewers say this one combines the lightweight feel of a lip oil with the moisture of a heavier lip balm.
Lattafa's Yara Tous — a summery spin on the mega-popular original Yara scent that went TikTok-viral, and reviewers say this might be the one time that the sequel lives up to the original! This one adds notes of coconut, mango, and passionfruit, so don't be surprised if you suddenly spend all day daydreaming about sipping piña coladas like a White Lotus character.
E.l.f.'s hydrating Power Grip Primer that often gets compared to the Milk Hydro Grip, which is quite impressive considering its $10 price tag. Not only does it moisturize your skin with its hyaluronic acid, but the cooling gel-like texture is also specifically designed to grip your makeup and keep it in place.
A satin bonnet so silky smooth it's inspired more than 10,000 reviewers to leave a 5-star rating. Those satisfied reviewers love that it's super soft (yes, the inside is also lined with satin!) and roomy enough for long hair. And all my fellow hot sleepers will be relieved to know it's breathable enough to wear all night long!
A hydrating Cosrx repairing essence with 96% snail secretion filtrate, which provides a gentle dose of moisture that won't overwhelm skincare newbies. Reviewers mention seeing a reduction in dark spots and acne, and even people with oily skin find that it absorbs quickly and doesn't clog their pores. Who knew snails had the secret to glassy, glowy skin this whole time?!
Biodance's Real Deep sheet mask — it works overnight to refresh your skin. No, really, it's designed to be worn while you sleep. Don't worry, it's transfer-resistant, so it won't leave a mess on your pillow! It's infused with hyaluronic acid to hydrate, collagen to maximize absorption and minimize the appearance of pores, and probiotics to strengthen the skin's barrier. Best of all, it turns transparent when your skin is done absorbing the serum, so you'll know when it's ready to take off.
The iconic Laneige Lip Sleeping Mask, which will have you waking up saying "new lips, who dis?" It's packed with murumuru seed and shea butter to make your lips feel silky smooth and vitamin C to protect your pout. It's racked up over 35,000 rave ratings so far, with many reviewers saying it takes care of flaky, dry skin overnight.
The Unbrush — a TikTok sensation that probably has more fans than Addison Rae at this point. Reviewers with everything from 1a to 4c hair are raving over it, with many pointing out that it glides through hair effortlessly and detangles better than other similar options. So many parents say this is the only thing that makes brushing time bearable — so prepare to write the inventer of the Unbrush a personalized thank you for saving your mornings.
A super convenient D'alba Piedmont spray-on serum to help you get that dewy ~glass skin~ glow in just a few spritzes — so it's perfect for all my fellow lazy skincare lovers. The secret is the Italian white truffle extract, which is meant to help hydrate and brighten. It's also formulated with niacinamide to help even out skin tone and hyaluronic acid for extra moisture.
A CeraVe eye cream that uses the power of hyaluronic acid and ceramides to hydrate and smooth the delicate skin under your eyes, including fine lines. The fragrance-free formula makes it perfect for sensitive skin, and reviewers say it works wonderfully under concealer.
A pomade hair wax stick — it'll be a major timesaver on those days when you want to smooth down flyaways, cowlicks, or set baby hairs into place. Just swipe it over any targeted areas you want to smooth, and it'll provide some seriously strong hold without any sticky residue.
L'Oréal Paris Collagen Daily Face Moisturizer that might just give Charlotte Tilbury and her magic cream a run for their money 👀. Its star ingredient is collagen, which is meant to help plump the skin and smooth fine lines with continued use. Your wallet called me and asked me to personally recommend this to you. And ask that you step away from your Sephora cart.
TruSkin Naturals vitamin C serum to give you that coveted ✨ glowy but not greasy ✨ look that'll have you feeling like a Winx fairy. It's packed with vitamins C and E and botanical hyaluronic acid to help fade dark spots and add a radiant sheen to your skin. It has 94,000+ rave ratings, with many reviewers saying it instantly brightens and absorbs quickly.
A highly rated cream-to-powder eyeshadow that's not only super easy to use when you're in a hurry, but it'll basically pull your whole look together in just a few swipes. The texture is super creamy once you apply, making it a dream to spread and blend. But then, like magic, it transform into a waterproof powder finish that won't crease and fade on you halfway through the day.
A pack of two dark-spot corrector soap bars packed with tons of vitamin C and turmeric — aka the ultimate superhero ingredients for potentially brightening and reviving dull skin. Reviewers have had luck using this on both the face and body — but we recommend giving it a patch test first on a small area to see how your skin reacts. All good? Then start sudsing away!
A Boldify root touch-up powder so you can stretch the time between salon appointments. Just use the attached sponge to pick up some powder and rub it directly on any grays, or use it on your hairline to create a fuller appearance. It'll become one of your new beauty lifesavers — just ask the 16,000+ people who left a perfect 5-star rating.
Maybelline's Dark Circles Treatment Concealer — it proves you don't have to keep spending a lot of money for high-end results. The lightweight formula is infused with Haloxyl, a peptide complex that's meant to reduce dark circles and tighten skin. Many reviewers say it's easy to blend with just your fingers, so you can ditch the brush if you want to!
The ever-popular Revlon one-step hair dryer and volumizer with over 401,000 5-star ratings (😮) from Amazon customers. It'll dry your hair as you comb, meaning you can skip the blow-dryer and save a few minutes in your styling routine. The jaw-dropping before and after photos really speak for themselves.
L'Oreal's illuminating Lumi Glotion you can use under your foundation to add some radiance or use by itself on the days when you just want a natural glow. It's infused with glycerin and shea butter for extra moisture, and you can even use it on your body because the glass skin look isn't only for your face! Reviewers are even saying the deeper shades can act as a replacement for Drunk Elephant's D-Bronzi drops.
A bestselling eyebrow pencil with a helpful double-ended design. Many reviewers say this one is thin enough to make perfect hair-like strokes, yet still super sturdy (raise your hand if you've ever had a brow pencil break on you 🙋♂️), while others say it blends seamlessly and is great for brow beginners.
Cerave's Resurfacing Retinol Serum — a super gentle and beginner-friendly way to finally add retinol to your skincare routine. What does retinol do? The work is mysterious and important. Just kidding, it's not mysterious at all: retinol helps speed up your skin's cell turnover process, which will help reveal plumper, smoother-looking skin while refining your pores and fading dark spots. Also, dermatologists are obsessed with it.
A spray bottle of SoCozy Curl Spray Leave-In Conditioner filled with keratin and olive oil to keep your little one's hair free of tangles and easy to manage. It's technically designed for kids, but many adults say it works perfect for restyling their own hair on busy mornings!
A cruelty-free lengthening Essence mascara that has a whopping 253,000 5-star ratings and some seriously impressive before and after photos. Oh, did I mention it's UNDER $5?! Some reviewers even compare it to expensive brands like Tarte 👀. Unlike other mascaras at premium price points, reviewers say this one doesn't easily clump or smudge throughout the day and is suitable for sensitive eyes.
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Buzz Feed
5 hours ago
- Buzz Feed
32 Aggressively Cute Products
An expanding file folder you can fill with up to 200 pieces of paper and free up sooo much desk space. As an accordion folder follower, I have to say these things are top-notch for organizing everything from restaurant menus to ticket stubs. An opossum toy who somehow managed to not only get a driver's license but also find a street-legal peanut to drive into town. Congrats, 'possum! Impossibly amazing Oogie Boogie hot chocolate bombs that melt in heated milk to reveal mini marshmallows and cocoa mix. Way better than bugs, thank you very much. Teeny-tiny onigiri vases who look thrilled by the opportunity to hold your new clippings and flower buds. Each smiling rice ball is handcrafted, so they're all unique. A candy, fruit, or bunny cat cap that will have everyone in tears laughing — except for the cat, of course, who will NOT find it funny at all. Snowball can consider it payback for knocking your best candle on the ground. Promising review (for the fruit cap): "Well worth the laugh. The cap is very thin, much like Barbie doll clothing material. But the stitching is nice and the cap has ruched elastic under the chin, so it will fit a bigger cat head. Mine is 15 pounds, so he has a bigger head. It will flatten your kitty's ears, but his are stumps anyway, which is probably why he tolerates this more than he might otherwise. Thrilled I got the orange, he is certified orange meow." —RBGet a randomly selected design from Amazon: the candy for $4.99, the fruit for $7.99, or the bunny ears for $7.99. A cutie pie planner to help you be a busy bee, or more likely a take-it-slow sloth. There's room for appointments, errands, and people to in due time. A pair of the *iconic* Kaco pens (known for their adorable heart tops) in your choice of Pantone color. They have every Color of the Year going back to 2000, so you can pick a year with sentimental just your fave color. A set of cowboy straw toppers that add a little "don't mess with Texas" vibe to your water bottle by protecting the drinking straw from strangers bumping into it. Look how cute this bottle looks with a lil' hat on! It thinks it's people. :') A magnetic goose holder if you're alwaaaays forgetting your keys. You can use it to hold up anything magnetic (I'm envisioning maybe a mini metal basket filled with knickknacks) — some reviewers have been arming theirs with knives. A Hello Kitty version of Candy Land that imagines a world where Hello Kitty has overthrown King Kandy and rules over Candy Land with an iron fist. JK, it looks like everyone is having a nice time! And you will too once you break this game out. Aaand speaking of our new candy overlord, a Hello Kitty Baggu charm to keep your tiniest treasures. Clip it onto your crescent bag and always know where your lip balm and hand sanitizer are. A set of mushroom bookmarks because I know I'm not the only one who wants to live in a fairytale home. Since the silicone mushies are flexible, you can even pop them in the middle of your book to save your spot mid-page. A Pinocchio pencil sharpener that's a little on the nose, but I'm sure Geppetto would be proud to see his son doing such a good job shaving wood! Besides being adorable (your pencil becomes his nose!!!) it's actually pretty useful. It's compact and holds shavings inside, making it perfect for traveling to, say, the circus. An itty-bitty, sterling silver fish necklace so dainty and cute, you'll want to wear it pretty much every day until the end of time. In other words, you'll ;) A miniature wacky waving inflatable tube man in case you wanna grow up to be a used Hot Wheels salesman and need something to draw in new customers. An alarmingly adorable capybara night-light to keep you company on sleepy summer evenings. You can bop your new silicone friend on the head to toggle through seven different colors and three dimness settings. And if you opt for the flower version, it comes with two different buds to hold. 🥹 A "Gracula" garlic crusher that ironically helps you with one of the most tedious chores in the kitchen. Just throw in the peeled cloves, twist, and feel grateful you Let the Right One your kitchen. A fanciful mushroom kitchen timer, which is so much more endearing than using your phone or screaming at Alexa. It also has a glowing 4.4-star rating on Amazon, which is kinda unheard of for novelty timers. Plush, high-quality versions of Frog and Toad you'll want to bring on all your whimsical adventures. You'll be like, 'This morning, when I woke up, I felt good because the sun was shining. I felt good because I have these little dudes as my friends." A mini Bob Ross paint-by-numbers kit that comes with three different numbered canvas designs, seven paint pots, a mini brush, and an easel to display your tiny masterpieces. It's perfect for adults and teens looking for a quick project and kids working on their fine motor skills. A wind-up toy shaped like a cat riding a robot vacuum. We've all seen the videos — it's time to recreate it at home. A bear-y nice under-eye stick formulated with skincare darling niacinamide, along with soothing Icelandic mineral water and seaweed extract, to soothe puffiness and dark circles. If a beauty item isn't shaped like an animal, is it even worth getting? Little heart-shaped grippers to help with glasses that keep falling down your nose. They're 100% adjustable and oh-so-cute. Squishy stress cubes with lil' glow-in-the-dark critters suspended inside. Free them! Actually, don't — just give 'em a good squeeze whenever you're feeling stressed or restless. A charming waterproof shelf liner to protect your fridge from stains and give it a little glow-up. Who knew the inside of a fridge could be A pack of strawberry candles that do a very good impression of the real thing — they even smell like fruit when burned! Imagine these on a strawberry shortcake instead of birthday candles. Incredible. A paw-shaped chair cushion, because who doesn't want to be lovingly cradled in a kitten's paw? A DIY plush keychain kit with materials to make three magical little critters. It's easy enough for kids as young as six to enjoy, making it a great time killer on rainy days or an ice breaker if you're babysitting. A set of vintage-inspired spoons — if these aren't cottagecore, I don't know what is. They can set them out at their next tea party and let the compliments roll in. Praise for good taste? Sweeter than two lumps of sugar. A solid lotion bar shaped like Totoro or Rilakkuma that's so cute, you may never actually use it. But you should because the almond butter-based lotion will make your skin feel softer than the Catbus. (I just assume a furry bus would be super soft?) A set of limited edition Band-Aids with cute, summery floral designs because who said a papercut can't be a fashion statement? And the best for last: a Swarovski crystal mouse!!! I'm sorry, no one needs this, but look at him! The cute expression! The big slice of cheese! The name (Peaceful Countryside Mouse)! I've honestly been swooning over this silly lil' trinket for days. I love him.
Elle
8 hours ago
- Elle
My Lip Color Stays Put All Day Long When I Use These Peel-Off Lip Liners
The beauty world has one focus right now: lips, including everything from lipsticks, stains, liners, balms, to plumpers. While many boast long-wearing formulas, there are a few that truly last through every meal, iced latte, and much-needed gossip session. Yes, a good lip stain can provide a flush that takes you from day to night, but they often lack the sharp contour and definition that a stellar lip liner supplies. As someone who's been faking the look of lip injections with various lip tools for years, there's only one product I've found that truly delivers the color and staying power I've been searching for: peel-off lip liner. I'm not the only one excited about this innovation, either. Celebrity makeup artist Jaleesa Jaikaran says, 'It's something I haven't seen in my 13 years as a pro makeup artist—a new approach to lip liners that completely reinvents the way we approach lip color.' Similar to your favorite peel-off face mask, these lip liners apply as a liquid, dry down for a few minutes, and when gently peeled off, reveal a clean, stain-like outline. You can leave your fresh liner as is or top it with your go-to gloss or lipstick. Either way, the color will cling to your lips for hours. 'As someone who's always on set and needs products that perform under pressure, I love that they offer long-lasting definition without the need for constant touch-ups,' Jaikaran adds. 'It's the perfect marriage of innovation and artistry, and it speaks to K-beauty's focus on performance and fun in one step.' If you're looking for a lip liner with serious staying power, crisp definition, and a surprisingly satisfying application process, you're in luck. Ahead, we've rounded up the four best peel-off lip liners available. Chances are, you've seen this liner in hundreds of TikTok GRWM videos. The Sacheu Peel Off Lip Liner Stay-N isn't just viral—it actually lives up to the hype. 'Sacheu's peel-off lip liner is at the top of my list for its precision applicator, long-wear formula, and versatile shade range,' says Jaikaran. 'It gives a bold, defined look that truly lasts.' Shades: 10 Amazon rating: 3.8/5 An ELLE editor says: 'I'm a lip stain fanatic, and the precision and color payoff of the Sacheu Peel Off Lip Liner Stay-N makes it my absolute favorite. I like to line my lips (and sometimes completely cover them) with shade Muah-ve when I'm about 90 percent done with my makeup to ensure it fully dries down. After five to 10 minutes, the liner easily peels off in one satisfying piece and leaves behind a clean, pigmented stain that lasts the test of time.'—Emma Aerin Becker, associate beauty e-commerce writer. Wonderskin's Wonder Blading Peel and Reveal Lip Stain Kit comes in 18 shades—all of which apply as a shimmery dark blue liquid. After just 10 to 45 seconds of wear, simply spritz your lips with the activator spray and watch the blue peel right off. Underneath, you'll find a stunning, smudge-proof shade of pink. Shades: 18 An ELLE editor says: 'This peel-off lip stain may be intended for all-over use, but it easily doubles as a lip liner with precise application. Plus, it works so fast. The blue pigment stains your lips in less than a minute, so you can peel away the extravagant shade to reveal a gorgeous pink flush in no time.'—Emma Aerin Becker At just $10, the Revolution Beauty Lip Shift Ink provides a precision outline and powerful pigment that can easily last from morning to night. The extra-thin brush and matte finish make this peel-off lip liner the closest to a classic pencil. Shades: 5 Ulta rating: 3.9/5 An ELLE editor says: 'Right off the bat, I love how thin the brush is on this one. I have to be a little more careful while applying to ensure my lines are straight, but the precise payoff is totally worth it. The shades are much more subtle than other brands (Nude Talk is my go-to), but I happen to love the natural finish. I've worn this liner through full meals, multiple beverages, and long hours, and it rarely ever fades.'—Emma Aerin Becker Smooche recently reformulated and repackaged their viral Stick & Stain to be smoother, sleeker, and more natural than ever. Fortunately, the easy application is the same: paint on, wait 15 to 20 minutes, and peel to enjoy 12 hours of smudge-proof color. Shades: 4 Smooche rating: 4.8/5 A Smooche reviewer says: 'Tried this on and it's so beautiful! Very natural yet gives you great lip contouring effect. Pairs well with my fave lip gloss, super nice!' First and foremost, Jaikaran says to 'always start with clean, exfoliated lips to ensure an even stain.' Once your lips are scrubbed clean, 'using a steady hand, follow the natural lip line, slightly overlining where you want extra fullness.' The key is to apply in one smooth, even layer; if it's too thick, it may peel unevenly, and if it's too thin, you won't get enough color payoff. 'I recommend letting it set fully before peeling,' Jaikaran adds. You'll want to leave it on for at least 10 minutes. 'Patience here ensures crisp, smudge-proof edges.' This timing should leave you with a soft yet vibrant stain that enhances your natural lip shape. Peel-off lip liners work by depositing a pigment-rich formula onto the surface of the lips. 'Once they are applied, the liquid film adheres to the lip and allows the pigments to set and bond with the skin's surface layers,' explains Jaikaran. It's similar to a lip blushing tattoo effect but without the commitment—just beautiful, buildable color that stays put. Jaleesa Jaikaran is a celebrity makeup artist based in New York City. As a leading publisher of fashion, lifestyle, and beauty content, is committed to highlighting the best products in various categories by personally testing the latest and most innovative products, interviewing countless experts, and vetting customer-loved items. For this piece, Emma Aerin Becker consulted a celebrity makeup artist to learn about the best peel-off lip liners. She also tested them out, read through countless customer reviews, and evaluated each product on their unique features. Experts Swear By These Lip Treatments for Chronically Chapped Lips The Best Lip Balms with SPF You Won't Dread Reapplying The Best Brown Lip Glosses Every Cool Girl Owns
Yahoo
13 hours ago
- Yahoo
EXCLUSIVE: Lawless Beauty Partners With LoveShackFancy, Marking Its First Brand Partnership
TikTok-viral brand Lawless is honoring the power of female founders across beauty and fashion through a new partnership with LoveShackFancy, it's first brand collaboration. Launching Friday on the Sephora app and Saturday on and the collaboration will include two new shades of Lawless' Forget The Filler Lip-Plumping Line-Smoothing Gloss: Blooming Heirloom and Happy Thoughts. The two lip products represent founder Annie Lawless Jacobs and LoveShackFancy's Rebecca Hessel Cohen. 'Lawless and LoveShackFancy both celebrate a romantic, unapologetically feminine point of view,' Jacobs told WWD. More from WWD Gen Z Is Searching for Dream Thrift Finds, Caffeine Clothing, Art Deco Revival and Salmon DNA Skin Care Estée Lauder's Sales Decline in Fourth Quarter, Tariffs to Impact Profitability by $100 Million Next Year Waldencast Delays Earnings Release, Initiates Strategic Review Following Novaestiq Acquisition 'Both Lawless and LoveShackFancy are rooted in a playful-yet-elevated aesthetic, and we both speak to the girl who wants to feel confident, glamorous and a little bit extra. The idea to create something together happened so organically — it just felt meant to be. We knew we had to make something magical.' Described as 'the perfect opalescent pink' by Cohen, Blooming Heirloom is designed to mimic Jacobs, shimmer and all. Meanwhile, Happy Thoughts, a pale lavender hue, was created with Cohen in mind. The flavor of Happy Thoughts boasts the same vanilla notes present in LoveShackFancy's latest fragrance creation and the cap is wrapped in the brand's heritage floral print. 'It's truly the perfect marriage — Lawless Beauty's bestselling gloss and our most-loved scents and prints. We paired their iconic Forget the Filler lip formula with our top-selling Sugar Blush Hair & Body Mist scent, plus two of our most romantic fragrance-inspired prints: Happy Thoughts for Endless Dreams and Blooming Heirloom for Forever in Love,' Cohen said. 'It's a full-sensory LoveShack moment — dreamy, flirty and feminine, with all the high-performance magic Lawless Beauty is known for. Every detail feels like our worlds colliding in the prettiest, most playful way.' The Forget the Filler lip gloss line — made up of 21 shades, from translucent white to deep burgundy — has become a cult-favorite within the TikTok beauty mecca, with its Maxi-Lip technology and shea butter formula that's clinically proven to increase volume by 40 percent, according the brand. The LoveShackFancy additions are made with the same ingredients. Jacobs recognized the significance of this collaboration, which marks the first time Lawless has partnered with a brand on a 'full-scale' collection. 'It's a milestone moment for us. Partnering with a brand like LoveShackFancy, one we truly love and admire, allowed us to explore a softer, more romantic side of Lawless while still staying true to our bold, full glam roots. And because this collection is limited edition, it truly feels like a moment in time — something special you'll want to grab before it's gone,' she said. According to Jacobs, industry experts predict the LoveShackFancy Forget the Filler glosses will garner more than $2 million in retail sales, making it 'the year's most successful holiday beauty collaborations.' She added: 'Given the limited-edition nature of the collaboration, it is expected to sell out quickly.' Like Lawless, LoveShackFancy — best known for its East Coast, pink and white aesthetic — has generated widespread buzz online in recent years, with popular New York City influencers posting creative advertisements for the ethereal clothing, vacationing at the brand's decorated cottage in the Hamptons and visiting Cohen's illustrious West Village townhouse. Cohen's home, specifically, was a hot topic on TikTok in July 2024 after she did a video tour, which garnered over 42.8 million views and 6.4 million likes on the app alone. Best of WWD ColourPop x Lilo & Stitch Collaborate on Mischievous Island Adventures Collection in New Campaign [PHOTOS] Lunar New Year Collections to Know: Details on Fashion, Jewelry and More Brands Embracing the Year of the Snake Valentine's Day Collections to Know: Details on Fashion, Makeup, Jewelry and More Brands Giving Products a Touch of Love, Live Updates
