30 Trending Amazon Beauty Products Worth The Hype

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6 hours ago

Psst! I'm about to let you in on a little-known secret: Amazon's Movers & Shakers section is an absolute treasure trove of hidden gems. I'm talking the best gel pens you've ever used, a Le Creuset alternative for under $50, and a spray-on facial serum that's quietly taking over TikTok.
The Color Wow Xtra Large Bombshell Volumizer, because it's time to leave the days of limp, lifeless hair behind. Just a few pumps of this applied to damp hair can help add volume without leaving behind a sticky residue.
An Anua pore-clearing cleansing oil that's specifically designed to help regulate your sebum production and break down blackheads, making it a great option for all my fellow oily-skinned peeps. It also helps break down makeup, so you can finally stop wasting money on makeup-removing wipes!
A Kitsch heatless hair curler — this will make you rethink everything you know about curlers. First of all, it's covered in satin to help reduce frizz and breakage. Secondly, instead of individual rods, this is simply one single long rod that you wrap your hair around on each side, then fold up like a headband. Let it sit for a few hours (or sleep with it on!), then admire your new bouncy curls!
A satin-finish TirTir cushion foundation reviewers love for getting full coverage without the heavy, cakey feeling. It's designed to provide a radiant finish (hello, glass skin!) and reviewers say it pulls through on its long-lasting claims (up to 72 hours)!
Or Laura Geller's Baked Balance-n-Brighten Color Correcting Powder Foundation — swirling your brush in this compact will feel like whipping up an invisibility spell for uneven skin tone. It's racked up over 31,000 rave ratings, with many reviewers saying it feels super lightweight on the skin and doesn't settle in fine lines.
A Nyx lip liner with a super creamy formula that reviewers say stays in place and actually stops your lipstick from bleeding. It comes in a variety of shades, from neutral browns to vibrant pinks and reds. Oh, and it's under $5, so you can experiment with a few different lip looks for the same price as one lip liner at Sephora.
And a long-lasting Wet n Wild lipstick that'll cost you less than $2. Yes, you read that right — you can get a super pigmented lippie for less than the price of a McDouble. It's formulated with aloe vera for a silky-smooth feel on the lips, and there are more than 20 vibrant shades to choose from. Skip that $32 lipstick that's in your Sephora cart and pick up about 16 of these instead!!
And!!! The Nyx Fat Oil lip gloss to douse your lips in hydrating raspberry seed oil while adding a super glowy shine and a light tint of color. Reviewers say this one combines the lightweight feel of a lip oil with the moisture of a heavier lip balm.
Lattafa's Yara Tous — a summery spin on the mega-popular original Yara scent that went TikTok-viral, and reviewers say this might be the one time that the sequel lives up to the original! This one adds notes of coconut, mango, and passionfruit, so don't be surprised if you suddenly spend all day daydreaming about sipping piña coladas like a White Lotus character.
E.l.f.'s hydrating Power Grip Primer that often gets compared to the Milk Hydro Grip, which is quite impressive considering its $10 price tag. Not only does it moisturize your skin with its hyaluronic acid, but the cooling gel-like texture is also specifically designed to grip your makeup and keep it in place.
A satin bonnet so silky smooth it's inspired more than 10,000 reviewers to leave a 5-star rating. Those satisfied reviewers love that it's super soft (yes, the inside is also lined with satin!) and roomy enough for long hair. And all my fellow hot sleepers will be relieved to know it's breathable enough to wear all night long!
A hydrating Cosrx repairing essence with 96% snail secretion filtrate, which provides a gentle dose of moisture that won't overwhelm skincare newbies. Reviewers mention seeing a reduction in dark spots and acne, and even people with oily skin find that it absorbs quickly and doesn't clog their pores. Who knew snails had the secret to glassy, glowy skin this whole time?!
Biodance's Real Deep sheet mask — it works overnight to refresh your skin. No, really, it's designed to be worn while you sleep. Don't worry, it's transfer-resistant, so it won't leave a mess on your pillow! It's infused with hyaluronic acid to hydrate, collagen to maximize absorption and minimize the appearance of pores, and probiotics to strengthen the skin's barrier. Best of all, it turns transparent when your skin is done absorbing the serum, so you'll know when it's ready to take off.
The iconic Laneige Lip Sleeping Mask, which will have you waking up saying "new lips, who dis?" It's packed with murumuru seed and shea butter to make your lips feel silky smooth and vitamin C to protect your pout. It's racked up over 35,000 rave ratings so far, with many reviewers saying it takes care of flaky, dry skin overnight.
The Unbrush — a TikTok sensation that probably has more fans than Addison Rae at this point. Reviewers with everything from 1a to 4c hair are raving over it, with many pointing out that it glides through hair effortlessly and detangles better than other similar options. So many parents say this is the only thing that makes brushing time bearable — so prepare to write the inventer of the Unbrush a personalized thank you for saving your mornings.
A super convenient D'alba Piedmont spray-on serum to help you get that dewy ~glass skin~ glow in just a few spritzes — so it's perfect for all my fellow lazy skincare lovers. The secret is the Italian white truffle extract, which is meant to help hydrate and brighten. It's also formulated with niacinamide to help even out skin tone and hyaluronic acid for extra moisture.
A CeraVe eye cream that uses the power of hyaluronic acid and ceramides to hydrate and smooth the delicate skin under your eyes, including fine lines. The fragrance-free formula makes it perfect for sensitive skin, and reviewers say it works wonderfully under concealer.
A pomade hair wax stick — it'll be a major timesaver on those days when you want to smooth down flyaways, cowlicks, or set baby hairs into place. Just swipe it over any targeted areas you want to smooth, and it'll provide some seriously strong hold without any sticky residue.
L'Oréal Paris Collagen Daily Face Moisturizer that might just give Charlotte Tilbury and her magic cream a run for their money 👀. Its star ingredient is collagen, which is meant to help plump the skin and smooth fine lines with continued use. Your wallet called me and asked me to personally recommend this to you. And ask that you step away from your Sephora cart.
TruSkin Naturals vitamin C serum to give you that coveted ✨ glowy but not greasy ✨ look that'll have you feeling like a Winx fairy. It's packed with vitamins C and E and botanical hyaluronic acid to help fade dark spots and add a radiant sheen to your skin. It has 94,000+ rave ratings, with many reviewers saying it instantly brightens and absorbs quickly.
A highly rated cream-to-powder eyeshadow that's not only super easy to use when you're in a hurry, but it'll basically pull your whole look together in just a few swipes. The texture is super creamy once you apply, making it a dream to spread and blend. But then, like magic, it transform into a waterproof powder finish that won't crease and fade on you halfway through the day.
A pack of two dark-spot corrector soap bars packed with tons of vitamin C and turmeric — aka the ultimate superhero ingredients for potentially brightening and reviving dull skin. Reviewers have had luck using this on both the face and body — but we recommend giving it a patch test first on a small area to see how your skin reacts. All good? Then start sudsing away!
A Boldify root touch-up powder so you can stretch the time between salon appointments. Just use the attached sponge to pick up some powder and rub it directly on any grays, or use it on your hairline to create a fuller appearance. It'll become one of your new beauty lifesavers — just ask the 16,000+ people who left a perfect 5-star rating.
Maybelline's Dark Circles Treatment Concealer — it proves you don't have to keep spending a lot of money for high-end results. The lightweight formula is infused with Haloxyl, a peptide complex that's meant to reduce dark circles and tighten skin. Many reviewers say it's easy to blend with just your fingers, so you can ditch the brush if you want to!
The ever-popular Revlon one-step hair dryer and volumizer with over 401,000 5-star ratings (😮) from Amazon customers. It'll dry your hair as you comb, meaning you can skip the blow-dryer and save a few minutes in your styling routine. The jaw-dropping before and after photos really speak for themselves.
L'Oreal's illuminating Lumi Glotion you can use under your foundation to add some radiance or use by itself on the days when you just want a natural glow. It's infused with glycerin and shea butter for extra moisture, and you can even use it on your body because the glass skin look isn't only for your face! Reviewers are even saying the deeper shades can act as a replacement for Drunk Elephant's D-Bronzi drops.
A bestselling eyebrow pencil with a helpful double-ended design. Many reviewers say this one is thin enough to make perfect hair-like strokes, yet still super sturdy (raise your hand if you've ever had a brow pencil break on you 🙋‍♂️), while others say it blends seamlessly and is great for brow beginners.
Cerave's Resurfacing Retinol Serum — a super gentle and beginner-friendly way to finally add retinol to your skincare routine. What does retinol do? The work is mysterious and important. Just kidding, it's not mysterious at all: retinol helps speed up your skin's cell turnover process, which will help reveal plumper, smoother-looking skin while refining your pores and fading dark spots. Also, dermatologists are obsessed with it.
A spray bottle of SoCozy Curl Spray Leave-In Conditioner filled with keratin and olive oil to keep your little one's hair free of tangles and easy to manage. It's technically designed for kids, but many adults say it works perfect for restyling their own hair on busy mornings!
A cruelty-free lengthening Essence mascara that has a whopping 253,000 5-star ratings and some seriously impressive before and after photos. Oh, did I mention it's UNDER $5?! Some reviewers even compare it to expensive brands like Tarte 👀. Unlike other mascaras at premium price points, reviewers say this one doesn't easily clump or smudge throughout the day and is suitable for sensitive eyes.