Bullseye creator in clever business move that could make him a fortune after success of ITV reboot
The 1980s telly classic has landed new fans thanks to an
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The creator of darts game show Bullseye is cashing in with a new range of merchandise
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Andrew 'Freddie' Flintoff has received rave reviews for his hosting of the show
Credit: ITV
Andrew Wood has now applied to trademark the name across everything from aftershave and jewellery to clothing and chocolates.
The original consolation prize merchandise given away on the show was a tankard for men or silver goblet for women, a bendy rubber doll of the show's brown bull mascot 'Bully' and chalk holders.
Mr Wood's paperwork was lodged on July 9.
It extends to mobile phone apps and computer games — an avenue that could generate huge income for his Bullseye Group Ltd.
Read more on Bullseye
Quirkier options covered by the trademark include sandwich toasters, fairy lights, laundry bins, berets and cuticle clippers.
Trademarks have not, however, been sought for the show's star prizes of speedboats or caravans.
Bullseye originally ran for 13 series under host Jim Bowen from 1981-1996.
ITV revived the much-loved show last year for a
Most read in News TV
Following rave reviews for Freddie's efforts, ITV has
Freddie said: 'I love the darts.
Freddie Flintoff hails his 'finest sporting achievement' after stunning feat while hosting revamped TV classic Bullseye
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