Looking for love in Dubai? Professional matchmaker dishes out key advice

Khaleej Times

07-04-2025

In a city where ambition thrives and time is a luxury, dating can feel like a high-stakes game with no clear rules. Dubai's dynamic, fast-paced lifestyle—fueled by long work hours, constant networking, and a transient population—has left many singles wondering if meaningful connection is even possible. Enter Mia Pavlikova, the founder of Find Your Swan, a Dubai-based matchmaking and coaching service that's quietly redefining how the city's professionals find love.
Originally from Slovakia, Mia's own path from corporate life to cabin crew to certified matchmaker is as intentional as her approach to dating. Combining psychology, energy work, and deep self-reflection, she guides clients not just toward the right partner—but toward a better understanding of themselves.
In this candid conversation, Mia breaks down why dating in Dubai can be uniquely challenging, how swiping fatigue is driving a return to human connection, and why the secret to finding love often starts within. Edited excerpts from an interview:
What are the biggest challenges busy professionals in Dubai face when it comes to dating?
Dubai is a fast-paced city where ambition and success often take priority, leaving little time for personal relationships. The biggest challenge for professionals here is time. Balancing demanding careers, social commitments, and self-care makes it difficult to invest in meaningful connections. The city's transient nature also plays a role. Many people don't see Dubai as their permanent home, making it harder to build long-term relationships. Additionally, cultural diversity, while enriching, can sometimes lead to misalignment in values, communication styles, and dating expectations.
Why do you think more people are turning to matchmaking instead of dating apps?
People are exhausted by modern dating. The 'swiping culture' of dating apps has led to burnout, disappointment, and a lack of genuine connections. Many professionals don't have time for endless small talk or unfulfilling dates, and they're tired of meeting people who aren't serious. Matchmaking offers a more intentional and results-driven approach – it removes the noise and frustration, providing quality introductions that align with personal values, relationship goals, and lifestyle compatibility.
How does your matchmaking process work? What makes it different from traditional dating?
At Find Your Swan, our process is highly personalised and strictly confidential. We don't believe in one-size-fits-all matchmaking – this is about finding someone who truly complements you. I start with an in-depth, face-to-face meeting to understand my client's core values, past relationship patterns, and what they are truly looking for. Then, using a mix of psychology, intuition, and strategy, I identify matches that align with their vision.
The key difference? Quality over quantity – every introduction is intentional, and my clients receive coaching to ensure they approach dating with the right mindset and energy.
What's the success rate of matchmaking compared to dating apps in Dubai?
Dating apps rely on endless options – but that often leads to decision fatigue, ghosting, and shallow connections. Matchmaking, by contrast, has a much higher success rate because it's curated, intentional, and aligned with long-term goals. Many of my clients find lasting, meaningful relationships within just a few introductions, whereas on dating apps, people can go on dozens of dates with little to no progress.
What are the biggest frustrations people express about dating apps?
Due to the nature of dating apps, it is no surprise that the current dating society has been complaining a lot about them. And a few of the most common complaints I hear are:
Lack of serious commitment – Many people are just there for fun or validation.
Ghosting & flakiness – Conversations fizzle out, and people disappear without explanation.
Superficial interactions – Matching based on photos and short bios often leads to misaligned expectations.
Scams & misleading profiles – Many profiles aren't authentic, wasting both time and emotional energy.
People are tired of playing games – they want depth, real connections, and intentional dating.
Have you seen a shift in attitudes toward professional matchmaking in recent years?
Absolutely! A few years ago, matchmaking was seen as old-fashioned or only for the elite. Now, it's recognised as a smart, efficient, and sophisticated approach to finding love. More professionals are realising that investing in a relationship is just as important as investing in their careers. They want results – not endless trial and error – so they turn to a matchmaker to do the hard work while they focus on other priorities.
Do you think there's a stigma attached to matchmaking, or is it becoming more accepted?
The stigma is fading quickly. In the past, people associated matchmaking with arranged marriages or desperation. Today, it's seen as a high-value service – like having a personal trainer or business coach. Smart professionals outsource areas of life where they want success, and love is no exception.
How do you help clients navigate unrealistic expectations or deal-breakers?
The key is self-awareness. I help my clients distinguish between true non-negotiables (like values and life goals) and ego-driven expectations (like superficial traits). Many people unknowingly self-sabotage by clinging to rigid ideals that don't actually serve them. Through coaching, I help them shift their perspective, focus on what truly matters, and open up to unexpected yet aligned possibilities. There's often a big difference between what we think we want and what we truly need.
Do you offer coaching or advice beyond introductions? What are the common dating mistakes you see?
Yes, coaching is a significant part of my service. Beyond introductions, I help clients navigate the complexities of dating with confidence and clarity. Many people assume that simply meeting the right person is enough, but real connection requires self-awareness, communication skills, and emotional intelligence – things dating apps don't teach.
The biggest mistakes in dating I see are:
Lack of emotional availability – People want love but aren't truly open to receive it or on subconscious level don't even believe in it.
Relying on attraction alone – Chemistry is important, but compatibility is what sustains relationships.
Neglecting personal energy – If you carry unresolved baggage, you'll attract partners who reflect it.
Fear of rejection – Rejection is actually a good thing! Most people don't see it that way because they lack self-love.
I help people heal, reframe, and elevate their dating mindset so they naturally attract that desired relationship and create a fulfilling life.
What are some of the most surprising things you've learned about dating in Dubai from your clients?
One surprising trend is how many high achievers struggle with authenticity. Many professionals excel in their careers but find it difficult to set boundaries, express emotions, or show their true selves. And with that, they struggle to choose the right partner.
Another insight? Despite Dubai's diversity, many people feel lonely. With so many nationalities and cultures, finding deep connections can be challenging.
Are there particular patterns or trends in why relationships don't work out here?
Yes, I see a few recurring patterns that are certainly affecting the success of relationships in Dubai.
Firstly, the fast-paced lifestyle leads to emotional disconnect. People are too busy to nurture real intimacy. Or I would rather say they choose to be busy. Saying 'I don't have time' is not quite the truth. Because in reality, it's not about having time – it's about not making time.
Another trend is that some expect love to be easy and smooth, without doing the inner work. The truth is no real relationship goes without its ups and downs, as that's how couples grow together.
And finally, singles tend to blame the dating culture. Many singles see external problems but fail to recognise patterns within themselves. Self-reflection is key to breaking toxic cycles.
What are some common misconceptions people have about dating in Dubai?
These three misconceptions about dating in Dubai are my absolute favourite:
'There are no good men/women out there' – There are! You just need the right mindset and strategy to meet them. Our matchmaking database is proof.
"Dating in Dubai is difficult" – Dating is what you make of it. With the right approach, it can be an exciting and rewarding experience.
"Success in love is purely luck" – It´s anything but luck. It's mainly alignment, effort, and self-awareness.
What advice do you have for someone struggling to find a meaningful connection in Dubai?
The number one key to finding a meaningful connection – anywhere, not just in Dubai – is authenticity. Be proud of who you are, including your flaws and imperfections. Don't put others on a pedestal too quickly and too soon; always prioritise yourself.
And remember, seeking guidance, professional support, or coaching is a sign of self-awareness, not weakness. Finding love isn't about luck – it's about strategy, self-growth, and choosing the right approach.