The brilliant and silly Trump emails keeping MAGA engaged
Visually dominating every email is a logo, shaped like a bumper sticker, that screams 'Trump-Vance Make America Great Again! 2025.' The sender address, ' rnchq.com,' is the headquarters of the Republican National Committee.
These daily messages contribute to Team Trump's very successful fundraising machine. In June, the RNC raised $16.2 million, 'torching' the Democratic National Committee's $8.6 million. These numbers signal record-breaking campaign spending for the 2026 midterm elections, already in full swing.
Although these bombastic-sounding emails clutter my inbox, I don't unsubscribe. After the presidential election, I recognized that these messages were windows into Trump's mind, for he is the master wizard of strategic political communication. Surely he doesn't write them himself, but he must approve the general tone and content, or else they are at least modeled after his messages.
The emails serve multiple purposes — most prominently generating cash and confirming database information, while continually boosting and thanking his base. The messages highlight Trump's achievements, identify targets of outrage, solidify his relationship with the recipients, promote policies and rally support for pending legislation — all with bravado about Trump's presidential greatness.
What hooked me on these incessant messages was the one 'signed' by newly minted Vice President JD Vance, sent less than 24 hours after the Jan. 20 inauguration, which subtly branded his presidential future.
By design, Trump's message machine never takes a holiday. On July 4, I received three typical emails. The first came at 3:19 p.m. with the subject line, 'Trump Presidential Alert — Are you free?' After the Trump-Vance 2025 logo, the president's thumbnail photo was captioned '@IAMDONALDJTRUMP.'
The email read, 'Are you enjoying your Independence Day? I'm working hard to keep delivering those BIG LEAGUE wins for the American people, but I wanted to take a break to conduct a little poll. I'll try to share the results with you directly once the poll closes at MIDNIGHT TONIGHT, but for the absolute best results, I'm going to need at least 50,000 more responses.'
It went on: 'TRUMP POLL: Are you finally PROUD to be an American again now that President Trump is back in office?'
I clicked the poll button, which showcased a defiant fist-raised Trump headlined 'Fear Not.' Followed by, 'I am Donald Trump. FEAR NOT! I will always love you for supporting me. Unity. Peace. Make America Great Again. COMPLETE MY DONATION.'
After paragraphs of disclaimers was the link: 'Don't forget to visit the Official Trump Store by clicking here to get the latest MAGA gear!' Upon clicking, I noticed that every news-making event and policy of Trump's presidency is monetized with corresponding merchandise.
After browsing through this MAGA market, I happened to check my email and saw 'Trump Watches — New! Your custom Ladies Trump watch.' It was not sent from the usual RNC address but from 'GetTrumpWatches.com.' I am surrounded, but won't submit! However, many did, since CNN reported that Trump watch sales had generated $2.8 million.
The second July 4 email was sent at 6:35 p.m. with the subject line, 'I could not risk this getting lost in the mail — Trump Invitation.' I wondered why Trump was denigrating the U.S. Mail on July 4.
Under the Trump-Vance 2025 logo, it read, 'Congratulations — you're Invited! You're Invited!' Scrolling down, 'Trump Life Membership Invitation (via the 47th President) July 4th 2025 — Expires at 11:59 PM, offer only valid for: Myra. Kindly submit your response to President Trump's invitation below. RESERVE YOUR SPOT.'
Clicking to reserve, I was greeted with a large smiling Trump, facing a credit card-sized 'Trump Card' that could feature my own name if I donated to 'reserve my spot.' Repeated was 'I am Donald Trump. FEAR NOT! I will always love you,' like in the first July 4 email.
Trump's third July 4 email came in at 10:04 p.m. The fireworks were over, so it was time to acknowledge Vice President Vance with the subject line, 'Team Trump 2025.' Under the Trump-Vance logo, it read, 'Checking in: How's everything going? JD Vance reached out to you 3 days ago, but nobody from Team Trump has heard back. I know you're busy Myra, but I hope you can spare five minutes to respond to our message before time runs out.'
Then came the link: 'OPEN TRUMP MEMO.'
I clicked and saw the same message, but it added an 'Enter Focus Group' link. The questions asked my opinions about taxes on tips, eliminating taxes on Social Security and mandatory overtime. Then, 'How do you view President Trump's proposal to carry out the largest deportation operation in this country's history?'
Two final questions solicited my views about 'Trump's proposal to stop outsourcing, and turn the United States into a manufacturing superpower,' and 'ending the weaponization of government against the American people.' Then, of course, I was asked to donate 'so we can complete the MAGA agenda.'
Such repetition of a litany of themes is key to Trump's successful messaging. As a lame-duck president, his legacy is also up for a vote in 2026, so Republicans must retain control of Congress. These emails demonstrate how Trump keeps the MAGA base close to his chest — with his hands on their credit cards.
My favorite part of this daily barrage is at the end. Among long paragraphs of disclaimers is a box with two prominent sentences: 'Paid for by Trump National Committee JFC, Inc., P.O. Box 509, Arlington, VA 22216. Not Authorized by any Candidate or Candidate's Committee.'
Could 'not authorized' explain why the emails look and read as if they are AI-generated on auto-repeat?
I joke, but the president must be authorizing his 'communication magic,' since Team Trump is outraising Democrats nearly two-to-one. Furthermore, among Republicans, Trump's job approval rating stands at 89 percent, according to a recent Gallup poll.
If Republicans are victorious in 2026, remember the rally cry, 'I am Donald Trump. FEAR NOT!'
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