A New Digital Address: Max Life Insurance moves to axismaxlife.com
Axis Max Life Insurance Limited took an important strategic step by rebranding itself to Axis Max Life Insurance on December 13, 2024. The life insurance company has, along with the name change, also moved its website from www.maxlifeinsurance.com to www.axismaxlife.com in April 2025 to further strengthen the stronger partnership.
Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited ('MFSL') and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners.
The new website is now live at www.axismaxlife.com.
This rebranding represents a strategic progression in the existing joint venture of Max Financial Services Limited and Axis Bank Limited. The long-standing partnership is among the most trusted and delivers varied life insurance products to millions of customers.
Axis Bank is an old and trusted brand in the financial sector; consequently, this will enhance the brand visibility of the life insurance company. More than just a name change, this evolution propels the organisation towards a digitally advanced future. It aims to simplify and reinforce customer confidence, ensuring uninterrupted service bolstered by a renewed commitment to excellence.
For customers, this rebranding brings the 'Double Bharosa' of two strong financial players in the Indian BFSI industry. Whether you're an existing customer or planning to buy a policy, this change only affects the brand name and website domain. This rebranding brings no changes to your policy details, terms, or services. All policies issued under Max Life Insurance are still valid under the new name, Axis Max Life Insurance. You can continue to: View and manage your policy
Pay premiums easily
Get help from customer support
Explore new insurance plans and apply online
Customers are encouraged to update any saved links or bookmarks to reflect the new website: www.axismaxlife.com.
Axis Max Life Insurance continues to stand by its core values of trust, protection, and innovation. Even though the brand has a new look and website, the way the company works and its promise to offer excellent service remain the same.
The website change and name update happened after all the necessary legal and regulatory approvals. Furthermore, the company made sure customers did not face any trouble during this shift. All their policy details, claim services, and all other support features are unaffected.
To make the move even smoother, proper website redirects and clear communication were put in place. Anyone visiting the old website is now automatically taken to the new one so there's no confusion or inconvenience.
Axis Max Life Insurance is all set to move ahead with a stronger focus on helping Indian families secure their future and financial goals.
As people's lives and expectations keep changing, the company is prepared to meet those needs with better technology, improved services, and a continued focus on putting customers first.
Discover the New Digital Address: www.axismaxlife.com
For any inquiries concerning your policy or the domain transition, please contact customer support at service.helpdesk@axismaxlife.com.
Note to the Reader: This article is part of Mint's promotional consumer connect initiative and is independently created by the brand. Mint assumes no editorial responsibility for the content.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
18 minutes ago
- Time of India
The grocery list is dead. Long live the grocery app
A few years ago, when my mother first learned that tomatoes could arrive at our door in under ten minutes, she did not believe me. 'Ten minutes? From where?' she asked, as if I had claimed to conjure them out of thin air. I handed her the phone and showed her apps like Blinkit, Zepto, and Swiggy Instamart. She watched the screen with suspicion and in bemused horror. There were theories that the tomatoes would never arrive. But arrive they did. Fresh, plump, perfectly ripe, and almost too red. And just like that, the quiet, poised theatre of kitchen life in our home began to change. Not in a dramatic, overnight sense, but more like the app update that installs in the background while you sleep. Before the apps, our kitchen moved to a weekly rhythm. Grocery lists were written on the backs of old envelopes and disused bills, and then tucked into my father's shirt pocket. My mother maintained a parallel, exhaustive mental inventory. She was like the internal supply chain manager, aided by decades of intuition and practice. We bought only what was needed and in season. And this shaped what we cooked and how we ate. Then came these apps. All of a sudden, like the (un)invited relative. At first, they were convenience tools, used sparingly – bulk rice order, maybe some bhujiya. But over time, something shifted. One of the first casualties of this era was the old, crumpled grocery list in my father's shirt pocket. In the past, shopping lists were domestic epics, many days in the making. They were a manifestation of meticulous planning and financial prudence. However, what used to be mindful provisioning morphed into fickle, mood-based ordering. Today, the act of 'doing the grocery' no longer feels like an important part of life, but rather an algorithm-dictated chore. We shop only in reaction, not in response. Instant cravings are now logistical possibilities. And I must admit – the very idea that you are never more than ten minutes away from abundance is indeed seductive. But food, at least in Indian homes, was never just about hunger or scarcity. It was about anticipation, particularly the slow build-up to a meal and smelling it being cooked hours before it is served. That entire sensory arc is lost when the paneer arrives, as an afterthought, after you have already begun to prepare the tadka. The fridge has become the new warehouse. Packed not with fresh vegetables or pickles of different varieties, but with plastic bags from quick-commerce orders, often duplicated items. There's less frugality and more waste. My mother sometimes forgets she ordered dhania the day before. It lies wilting in the corner, only to be superseded by a fresher bunch. All this might reek of Doordarshan-era nostalgia. Rest assured, it is not. Nor is this a call to delete the apps. Let us be honest: urban lives are, as it is, squeezed for time, and nuclear families are optimising every errand. And in many ways, these apps are liberating, especially for working mothers, bachelors, the elderly, and those without transport. Lest I sound ungrateful: the grocery app saved me at 02:52 am when I needed heartbreak snacks (while listening to KK and Lucky Ali songs). Despite the conveniences offered, my mother is not entirely thrilled. The app has empowered her, yes, but it has also diluted her authority. In most Indian homes, the kitchen is the command centre. And mothers are its benevolent dictators. It is not just about food but also about control. Earlier, she controlled the kitchen through curation. Now, anyone with the app can become a gatekeeper. My father orders dal without telling her. My cousin buys exotic cheeses 'just to try'. The grocery app has flattened the hierarchy and digitised monetary transactions. For mothers used to operating in the analog era of mental maths and command-and-control planning, this is annoying and has become one more battlefield for domestic micro-management. Also, the kitchen has long been the site for community bonding. Neighbours borrowed salt and sugar freely. The aunty next door would send over gajar for the halwa and you returned the favour by sending her an extra helping, once it was cooked and sweetened. This ecosystem has crumbled. Who will borrow when the app exists? Community exchange, already on the decline, has taken another hit. Perhaps, in the future, an app could have a feature that connects neighbours for sugar swaps. Wistful thinking, ultimately. However, what I miss most is the neighbourhood grocer. It was the parchoon ki dukaan where the proprietor knew our tastes. He would suggest the better brand or throw in some samples for free. There was always a little gossip about the mohalla, and he forwarded credit without asking. In place of friendly nods and familiar faces, we are now in the business of handing out indifferent stars to the delivery boys. Cajoling the sabzi wala to give free coriander was a performance in itself, replete with sighs, a bit of emotional blackmail, head-tilts, and the classic mock walk-away. Today, what is left is quick and convenient. It works just fine, but it does not linger. Yet, even amidst all this, just as Jeff Goldblum declared, 'life, uh, finds a way', old habits and instincts too have an uncanny tendency to come back in unexpected moments. Just last week, I saw my mother scrolling an app for one tomato. One. I watched in horror as she added it to the cart and then paused. 'Rs. 31 is the delivery charge? Arey nahin, leave it. I will go get it myself. And you, come with me.' There it was, that tiny rebellion. She tied her dupatta, grabbed her sturdy old jute bag, and headed out like the old times. Because some tomatoes, she decided, must still be bought the hard way. And perhaps, some things, like the way a kitchen breathes, are still worth taking the long route for. Facebook Twitter Linkedin Email Disclaimer Views expressed above are the author's own.
India.com
19 minutes ago
- India.com
Rs 400 crore, Rs 600 crore, Rs 1000 crore...: Rich Indians are buying luxury properties across India due to...
Representational Image/File From lavish bungalows in the Mumbai's upscale Malabar Hill to expensive apartments in Lutyens, Delhi, the sale and purchase of luxury real estate by India's ultra rich has increased at a rapid pace in recent times. According to a report by the Economic Times, Leena Gandhi Tewari, the chairperson of pharmaceutical giant USV Private Limited, recently purchased two duplex flats, with a combined area of 22,572 square feet, in Mumbai's Worli for Rs 635 crore. The deal is being touted as the most expensive in India, with each square foot of space costing a whopping Rs 2.83 lakh, as per the report. Additionally, the Kotak family has bought an entire sea-facing building in Mumbai for Rs 628 crore, while DMart owner Radhakishan Damani purchased a vintage bungalow in the posh Malabar Hill area for a staggering Rs 1000 crore. Why India's ultra rich are investing in luxury real estate? As per experts, there are a multitude of factors responsible for the country's uber-rich deciding to invest in luxury real estate, such as the rising demand in the real estate market for luxury homes. However, the number of such properties is still relatively compared to the demand, especially in highly-sought areas like Lutyens, Delhi, Mumbai's Worli, and Golf Course Road in Gurugram. This unequal demand and supply scenario in the luxury real estate market has resulted in prices of these properties skyrocketing in recent times, which can be gauged from the fact the Leena Tewari paid a record Rs 2.83 lakh per square feet for her duplex apartments in Mumbai, while one square feet at Gurugram's DLF Camellias costs around Rs 1.17 lakh. Notably, the ultra rich are not buying these properties for habitation, they plan to monetize them. As per reports, the Kotak family plans to rebuild the sea-facing building they recently purchased in Worli, and likely turn it into a luxury apartment building. Luxury real estate prices skyrocketing in Indian metros Luxury real estate prices in India metros and tier-I cities are surging at a rapid pace, with Mumbai, Bengaluru and Delhi ranked among 15 world cities where prices of luxury homes are increasing the fastest, as per a report by Knight Frank. Bengaluru ranks 4th on the list, followed by Mumbai at 5th, and Delhi at the 15th spot. According to market data, India's luxury home market grew by 28% in FY23-24, with Delhi-NCR topping the sales. Together, Bengaluru, Mumbai and Delhi-NCR accounted for 67% of the total investment in luxury real estate, showcasing these cities as major real estate hubs in the country. Notably, the number of high net worth individuals (HNIs) increased by 6% to 85,698 in 2024, and the number is expected to reach 93,753 by 2028, according to the Knight Frank Wealth Report 2024. The report noted that HNIs in India invested 32% of their wealth in real estate in 2024, while the figure was 25% in 2020.
India.com
19 minutes ago
- India.com
India's most expensive school is located in..., monthly fee is Rs...; offers unique curriculum which includes...
There are multiple schools around the globe, each offering different experiences and qualities. Some schools are known for their expensive fees, providing top-notch facilities, elite education, and exclusive environments. While some are known for their exceptional infrastructure. In some states of India, especially Mumbai, Delhi, and Uttarakhand, the school fees are so high that more than half the salary of a highly paid IT engineer or software developer would go toward educating their child at one of these schools. According to a report by India has approximately 226 schools affiliated with the International Baccalaureate (IB) curriculum. These schools are mostly found in bigger cities like Mumbai, Delhi, and Uttarakhand, with high fees ranging from ₹8 to ₹10 lakh or even more per year. These kinds of fees can devour over half the pay of a highly remunerated IT engineer or software developer. Therefore, these upper-division schools are generally attended by the offspring of high-profile industrialists, politicians, and upper-echelon bureaucrats. The IB curriculum, which was introduced in India in 1976, provides an internationally accepted educational approach through four primary programmes: Primary Years Programme (PYP): For 3–11 year olds Middle Years Programme (MYP): For 11–16 year olds Diploma Programme (DP): For 16–19 year olds Career-related Programme (CP): For 16–19 year olds Typically, these IB programmes include six subjects: Language, Math, Science, History, Art, and a Second Language. In addition, under the Theory of Knowledge (TOK) component, students are taught ethics. They are also required to write in-depth essays on various topics as part of the Extended Essay component. The following are the 10 most costly schools in Mumbai, with their world-class infrastructure, international curricula, and cream student profiles: Dhirubhai Ambani International School (BKC) Founded by the Reliance Group, this school is one of the most popular in Mumbai. It follows the International Baccalaureate (IB) curriculum and is renowned for its competitiveness and worldwide facilities. École Mondiale World School (Juhu) Run by International Knowledge Park, this co-educational school is IB curriculum-based. It's in the posh Juhu locality and is famous for its individualized learning pattern. Aditya Birla World Academy (Tardeo) Started in 2010, this co-educational school is IB curriculum-based. It's supported by the reputed Birla Group and combines academic achievement with a focus on student welfare. Cathedral and John Connon School (Fort) One of the oldest and most well-known schools in Mumbai, Cathedral provides the IB programme for 11 and 12. It has a reputation for sending some of India's most influential people into the world. Singapore International School (Dahisar) This co-educational school is attended by Indian and international students alike, providing the IB Primary Years Programme (PYP), IGCSE, and the IB Diploma Programme. It's famous for its picturesque campus and internationalist ethos. Ascend International School (BKC) Operated by the Kasegaon Education Society, this co-educational school started in 2015 and has the IB curriculum from Pre-Primary to Grade 12. It is unique with its student-centric model of teaching. Bombay International School (Breach Candy) One of the better South Mumbai schools, it teaches both IB and the Cambridge (CAIE) curricula. It balances academic rigor with a nurturing atmosphere. Hill Spring International School (Tardeo) Established in 2004 and run by the Citizens Education Society, this school provides the IB Diploma Programme. It is valued for its culture of community and active academic guidance. Mount Litera School International (BKC) Affiliated with the International Baccalaureate Organization, this school provides IB programs at Primary, Middle, and Diploma levels. It's recognized for combining international learning with Indian values. B.D. Somani International School (Cuffe Parade) B.D. Somani provides the IGCSE course for Grades 9 and 10, and the IB Diploma course for Grades 11 and 12. It is highly regarded for its flexible, student-centered style of education. Delhi's 9 Most Priciest Schools The British School, Chanakyapuri Referred to as Delhi's costliest international school, The British School boasts a global curriculum and is well known for its academic excellence and high-end facilities. The American Embassy School, Chanakyapuri Serving mainly the expat community, this school has an American curriculum. It's famous for its challenging academic programs and extensive extracurricular activities. The French School (Lycée Français de Delhi) It provides the French national curriculum and focuses on multilingualism and cultural exchange, making it stand out among international schools. Excelsior American IB School A day-boarding school integrating international pedagogy with the UK-based Cambridge curriculum. It also provides the International Baccalaureate Diploma Programme. The Shri Ram School, Vasant Vihar Renowned for innovative methods of instruction, this school emphasizes the holistic growth of students and ranks among the best options for high-society families in Delhi. The Vasant Valley School (Thavasi World School) Set amidst the picturesque Aravallis, this IB school has a stunning campus and international-standard infrastructure. Its fee structure is in line with its high-end offerings. DPS International, Saket A part of the prestigious Delhi Public School chain, this branch is an international school and has become popular for fusing DPS's heritage with international standards of teaching. The Heritage School, Rohini Being affiliated with the Cambridge International Examinations (CIE), this school is famous for its infrastructure and foreign teaching staff, providing learners with a multicultural learning experience. Pathways School With yet another branch in Noida, Pathways is highly acclaimed throughout the National Capital Region (NCR) for its progressive modes of education and IB curriculum.
