US' Crocs reports 25% bio-circular content in sustainability update
This annual report demonstrates how Crocs, Inc., inclusive of the Crocs and HEYDUDE brands, continues building upon its guiding pillars of Comfort for the Planet, Comfort for Our Communities, and Comfort for All People through its action-oriented ambitions of Inclusivity, Climate, Circularity, and Community.
Crocs' 2024 Comfort Report highlights 25 per cent bio-circular content in Croslite, nearly 5 per cent emissions cut, global expansion of its takeback programme, and a recycled clog launch. It also introduced STEP UP TO GREATNESS to support over 3 million youth with skills and mentorship, reinforcing its Purpose strategy for social and environmental impact.
"Our Purpose strategy is a catalyst for stronger business outcomes and a More Comfortable World For All," said Andrew Rees, CEO, Crocs, Inc . "In embracing this shared understanding, our global teams have approached Purpose with a spirit of collaboration and a focus on innovation. Embedding impact into the way we operate isn't just about doing good – it's also about creating a resilient, future-ready business."
In 2024, the Crocs brand achieved 25% bio-circular content in its proprietary Croslite material—which accounts for more than 80% of the enterprise's total materials across its portfolio, including the Classic Clog—on a mass balance basis. The increased use of bio-circular content in Croslite material lowered emissions per pair of Crocs Classic Clogs by nearly 5% in 2024 compared to 2023 and approximately 10% from its 2021 baseline year, demonstrating the tangible impact that lower-carbon materials have had on Crocs' emissions footprint.
Additionally, Crocs expanded its Old Crocs. New Life. consumer takeback program from its 2023 pilot to all 183 stores in the continental U.S. and Canada and a no-cost mail-in option in 2024. As of June 2025, Old Crocs. New Life. is now available in all Crocs-owned stores across Europe. In direct response to strong consumer engagement with Old Crocs. New Life., the brand launched the limited-edition Keep It Going Classic Clog made from the shoes it took back. The clog features 25% post-consumer recycled content with design elements that convey its circularity story like visible specs of recycled shred and a custom backstrap and rivet design. The Keep It Going Classic Clog is a proof point of the brand's circular strategy in action and was made possible by its fans and their excitement to do good together with Crocs.
During 2024, Crocs, Inc. also introduced STEP UP TO GREATNESS, its community impact program that aims to helps young people ages 15-29 gain the skills they need to build confidence, access opportunities, unlock their potential, and be a positive force in their communities. Crocs, Inc. has committed to supporting more than 3 million young people to gain these STEP UP SKILLS by partnering with nonprofit organizations like UNICEF's UPSHIFT, a social innovation accelerator that equips young people with skills-building workshops, mentorship and entrepreneurial training, and Big Brothers Big Sisters, the preeminent youth mentoring organization in the U.S. and Canada. In HEYDUDE and Crocs stores across the U.S., retail employees engaged with Big Brothers Big Sisters mentors and mentees and provided consumers the opportunity to engage in the partnership by giving at the point of sale in store and on crocs.com.
"Our teams around the world have worked together to take action toward our Purpose ambitions this past year," said Deanna Bratter, Chief Sustainability Officer, Crocs, Inc . "We have a lot of work ahead of us, and I am confident in our teams' collective efforts to Create a More Comfortable World For All."
Crocs, Inc.'s Purpose strategy continues to be underpinned by its commitment to Responsibility and strong corporate governance. Crocs, Inc. is moving forward knowing that its Purpose strategy is focused on opportunities to create sustained, shared value for our business, people and planet. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (KD)
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