
How to Build and Keep a Strong Wikipedia Page for Your Brand
Wikipedia is known as one of the most trustworthy websites in the World. People visit this site to learn and get quick facts. If your brand has a Wikipedia page, it can help make you look credible and professional.
A well-composed page can build trust with partners, customers, and even the media. It portrays your business in a notable and real way. It can also improve your online presence. Wikipedia usually appears on the top page of Google. This means that more people would be able to see your brand.
But creating a page is not enough. You also need to keep it updated and follow the rules. Wikipedia does not allow ads or sales language. It wants facts from reliable sources. That's why it's important to write clearly, stay neutral, and use proper references.
This blog will give you useful tips to build and maintain a strong Wikipedia page. You will learn how to create a page that follows the rules and stays live. You will also learn how to keep it updated as your business grows. No matter your business size, a Wikipedia page can support your brand in a smart and lasting way.
Let's discover how to do it in the right way.
Creating a Wikipedia page for your business can boost your brand's image and trust. But Wikipedia has some rules. To keep your page live and useful, you must follow these rules closely. Below are clear, simple tips suggested by Wikipedia experts to help you build and maintain a successful Wikipedia page in 2025?
Before writing a Wikipedia page, ask yourself, Is my business notable? Wikipedia only accepts pages about businesses that have been covered in independent and reliable sources. These are sources that are not paid for or made by your company. Good sources include magazines, interviews, books, and websites.
They should be published by famous outlets like the BBC, Forbes, or Bloomberg. Avoid using your own blog, press releases, or marketing material. Wikipedia does not accept self-published content as proof of notability. If your business does not yet have this kind of coverage, focus on earning it first. Try to get featured in articles or media outlets before creating your page.
Wikipedia is not the place to sell your products. It is an information platform. That's why your writing must be neutral. Try not to use common words like top-rated, leading, or world's best. Instead, write simple facts about your business. Focus on the company's history, services, achievements, and public recognition. Always back your statements with strong, third-party sources. Keep your tone calm, clear, and professional.
Strong references help your page stay online. You need to show that your business has been talked about by others. Choose sources that are: Independent
Well-known
Easy to verify
Use at least 4 to 6 good sources to support your page. The more secure the sources, the better your chances of getting approval.
A clean and easy-to-read structure is very important. Your page should follow a format similar to other business pages on Wikipedia. This helps readers understand your story and shows that you respect Wikipedia's style.
A typical business page includes:
A short summary of your business
When and how the company started
What you offer
Key awards or milestones
Major news or features
All your sources are listed at the end
Here's a simple table to help you understand what to do and what to avoid: Elements Good Practices Things To Avoid Tone Neutral, factual Promotional words like 'best' Sources News, magazines, books Press releases or your own blog Structure Clear sections and headings Large blocks of unorganized text Content Well-sourced and balanced information Opinions or unsupported claims Language Simple and formal Sales language or complex phrases
If you are new to Wikipedia, it can help to work with someone who knows the platform. An experienced editor or consultant can guide you, format your content properly, and make sure everything follows the rules. Make sure they are honest and transparent. No one can guarantee your page will stay up forever. Be cautious with anyone who promises that.
Once your page is live, the job is not over. You need to keep it accurate. If your company launches a new product, wins an award, or gets featured in new media, update your page. Wikipedia is a living document, and readers expect the latest information.
Also, keep an eye out for changes made by others. Anyone can edit Wikipedia, so check your page now and then to make sure the content is correct.
If you or someone from your team edits your page, always disclose the connection. Wikipedia asks you to be open about any conflict of interest. You can also suggest edits on the article's Talk page and let independent editors review them.
Honesty and openness will help your page last longer and build trust with the Wikipedia community.
In this blog, we have mentioned ten steps on how to make a Wikipedia page as well as some other important considerations to keep in mind. Check if your business is eligible to design a Wikipedia page.
Make a Wikipedia account.
Contribute to an existing page.
Check that the page doesn't already exist.
Gather all the resources and research about your topic.
Tips for getting your Wikipedia approval: Create a Wikipedia account.
Conduct detailed research.
Writing rough drafts.
Citing reliable sources.
Review and edit.
Submit for review.
The qualities of a Wikipedia report are transparency and a focus on quality. These are the keys to writing a successful report. Accuracy is equally important because faulty numbers in a report may lead to disastrous results.
A well-designed Wikipedia page can help your business look trusted and professional. It can improve your online image and help more people learn about what you do. But building a strong page takes more than just writing. You need to follow the rules. Use facts, not opinions. Add reliable sources and write in a clear and neutral tone.
Keeping your page updated is just as important as creating it. When your business grows, your page should grow too. Make sure the information stays current and accurate. If you follow the right steps, your page can support your brand for a long time. It also helps in building trust, increasing visibility, and staying on front in a changing market. Plan well, take your time, and be honest in everything you share. A strong Wikipedia page is not just a marketing tool, but it's a sign that your business matters.
TIME BUSINESS NEWS

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Business Wire
37 minutes ago
- Business Wire
Smartly's Flagship Event ADVANCE Returns: New Voices, Big Ideas, and the Future of Marketing
NEW YORK--(BUSINESS WIRE)--ADVANCE, the flagship event from Smartly, the leading AI-powered advertising technology platform, returns to New York City on September 17 for a day that brings together the industry's most forward-thinking marketers, creatives, and technology leaders at Skylight at The Refinery. 'ADVANCE was created to bring together the boldest minds in advertising, media and technology-to spark real conversations about how we move advertising forward and push the boundaries of business. It's more than an event; it's a catalyst for what's next." Share Created for a new era of marketing leadership, ADVANCE is where decision-makers tackle the convergence of AI, creativity, and media performance, and where the next generation of growth ideas is born. This year's event will feature leaders from Adobe, Amazon Ads, Fox, Google, Pfizer, Snap Inc., Spark Foundry, TikTok, and Unilever, with new speakers added weekly. 'ADVANCE was created to bring together the boldest minds in advertising, media and technology - to spark real conversations about how we move advertising forward and push the boundaries of business. It's more than an event; it's a catalyst for what's next in advertising,' said Laura Desmond, CEO of Smartly. What to Expect In addition to mainstage presentations, this year's ADVANCE experience is built around two dynamic tracks, Creativity and Commerce, each designed to equip marketing leaders with the clarity, tools, and competitive edge to move with purpose. The Creativity Track explores how AI is reshaping storytelling, creative production, and cross-platform performance, transforming ideas into scalable assets that drive growth. The Commerce Track dives into media strategy, platform innovation, and measurement, offering real-world solutions for marketers navigating economic pressure and performance complexity. As the advertising landscape undergoes rapid change, ADVANCE offers a clear point of view: creative and media must work together, AI must deliver on its promise, and performance must be redefined for a more demanding future. Visit to learn more and request your ticket. ABOUT SMARTLY Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. We support 700+ brands and manage over $6 billion in ad spend globally. With strategic partnerships across major media platforms—including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok—we help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, we empower brands to maximize performance and drive real business outcomes. Visit to learn more.


Time Magazine
an hour ago
- Time Magazine
Waymo's Self-Driving Future Is Here
Buy a copy of the TIME100 Companies issue here Mawakana believes that Waymo is threading the needle on all fronts, and that the company's gradual, safety-first, city-by-city approach (Phoenix in 2020, San Francisco and Los Angeles in 2024, Austin and Atlanta this year, and Washington D.C. in 2026) is exactly why it will emerge victorious in the automated rideshare race. Cruise shut down in 2024 after its headline-making accident; Tesla faces multiple lawsuits related to its autopilot technology. 'Trust is hard to build and easy to lose,' Mawakana says. 'Not just Tesla, but there have been other companies that have come and gone that have had very, very audacious claims. We've learned the amount of humility needed: Ultimately, it's the riders who are going to decide.' __________________________________________ While Waymo is the first company to deploy a self-driving fleet, they're far from the only company to try. In the early 2010s, Uber spent hundreds of millions of dollars on autonomous vehicles, which executives believed were essential to profitability. Raffi Krikorian, former director of Uber's Advanced Technologies Center, who led those efforts from 2015 to 2017, said that the mechanical aspect of teaching cars to drive was one challenge, but unspoken social norms were another entirely. 'When you follow all the rules of the road to the letter, you're actually a dangerous driver,' Krikorian says. 'You actually need to know when to speed, when to roll through a yellow. When we first deployed, we would slam on the brakes at red lights.' Around the same time, Google was ramping up its own self-driving project, operating buggy-like Firefly prototypes with plastic windshields around the company's Bay Area-campuses. Being within Google's massive corporate umbrella gave engineers the time and resources to experiment without rushing to market. In 2016, Google spun this project, called Waymo, into its own company within Alphabet. Dmitri Dolgov, an engineer who worked on the Firefly and is now Waymo's co-CEO, says those days were characterized both by technological breakthroughs and painstaking cautiousness. 'We would build something with goals for what the Waymo driver would be capable of, and then run it through our rigorous safety framework—and see that it fell short of where we set the bar,' he says. 'And we would not deploy.' Mawakana joined the company in 2017, initially as vice president of public policy and government affairs, ultimately moving into running business operations. Waymo's road safety mission was personal to her: Her uncle, a longhaul trucker, had died in his vehicle from a heart attack. She relates to customers' stories of family members killed by drunk driving or other accidents. 'People don't think they need a safer alternative. But the status quo is not acceptable,' Mawakana says. After several years of testing and iterating, Waymo first began offering fully autonomous rides to the public in October 2020 in Phoenix, Arizona. (The city has attracted several driverless companies due to its wide lanes, separated pedestrian walkways, and mostly snow-less weather.) At first, many community members reacted with skepticism or outright anger. Reports of strange but harmless incidents piled up, including Waymos stopping unexpectedly in the middle of the road. But gradually, Waymo's technology improved, and the community grew accustomed to their presence on the streets. Converts included Mayor Kate Gallego, who tells TIME that the city has seen lower tailpipe emissions and more drivers following the speed limits since Waymo arrived. Wamyo's staff has now grown to 2,500 employees, and its fleet to over 1,500 cars. In San Francisco, Waymo cars have become tourist attractions, with visitors taking the cars up the iconic winding Lombard Street. The prices of individual rides are variable, but often competitive with that of Uber or Lyft. While social media users have laughed at cringeworthy moments—like a flock honking at each other in a parking lot—those incidents were ultimately just that: laughable, but not dangerous. __________________________________________ Driverless cars sound terrifying at first blush. But there are several reasons why they make theoretically safer drivers than humans. While humans have blind spots and fallible attention, Waymos ingest visual and spatial information through a slew of cameras and sensors. Radar allows the vehicle to see clearly through fog or snow. LIDAR, 360-degree laser-based spatial sensors, detect other cars in the dead of night and outside of the reach of a car's headlights. Whenever Waymo enters a city, it begins a detailed custom mapping process, ingesting data like lane markers and curb heights. Each car on the road then provides real-time updates about new construction zones or road closures. All of this information is held on a powerful computer in the car's trunk—the contents of which are uploaded and used to improve the Waymo driver. In January, I took Waymos around Austin, closely watching a screen on each console that showed real-time digital representations of buildings, trees, pedestrians and even dogs passing by. One afternoon, I tested a car's reflexes jumping out in front of it on an empty street (do not try this at home, kids); It immediately ground to a halt. While in the car, I tested the 'assistance' button, which refers passengers to a support team—and someone picked up immediately. Once the novelty wore off, riding around in Waymos felt shockingly uninteresting. The cars drove cautiously but competently; though their tendency to drive just above the speed limit sometimes created long lines behind them. Still, the cars occasionally showed welcome spurts of defensive driving. One Waymo, while navigating a one-lane cramped downtown street, sped up in order to seize a gap in parked cars before an oncoming car could beat it to the spot. Another, when needing to take a left-hand turn, cranked the wheel hard and flew through the intersection before a rush of cars arrived; I would have waited for the next light. Even some professional drivers grudgingly admit that Waymo cars drive pretty well. 'I love the way they drive: I think they drive better than me,' says Sergio Avedian, a Los Angeles-based Uber driver and a senior contributor for the blog The Rideshare Guy. 'People have seen it evolve and now overwhelmingly love it,' says Ryan Johnson, a Tempe-based real estate developer. 'Other drivers even think that Waymo makes other drivers drive safer.' While Waymo earns money every ride, perhaps even more valuable is the data it ingests—about handling merging, entering crowded parking lots, or avoiding road closures—all of which train the system to make it more robust. (A spokesperson said that the data is not shared with Google Maps.) 'We're driving two million miles a week, which is more than most humans will drive in their lifetime,' says Matthew Schwall, Waymo's director of safety and incident management. Whenever unusual or dangerous situations occur, his team studies them closely, running simulations and tweaking variables so all Waymo cars can better navigate future crises. Waymos also avoid many of humanity's worst traits when it comes to driving. We tire; we check our phones; we fly into road rage; we drive drunk. These flaws contribute to 40,000 U.S. roadway deaths every year—a number that most of society has come to ignore or sweep aside. 'There have been many situations where I have been intentionally harassed or carelessly mistreated by human drivers with emotions and entitlements,' says Andre Rouhani, a PhD student in Tempe, who often rides to class on his bicycle. He says he feels much safer with more Waymos on the road.


Fast Company
an hour ago
- Fast Company
2025's college graduates are facing one of the toughest job markets in over a decade. Here's why
While completing a master's degree in data analysis, Palwasha Zahid moved from Dallas to a town near Silicon Valley. The location made it easy to visit the campuses of tech stalwarts such as Google, Apple, and Nvidia. Zahid, 25, completed her studies in December, but so far she hasn't found a job in the industry that surrounds her. 'It stings a little bit,' she said. 'I never imagined it would be this difficult just to get a foot in the door.' Young people graduating from college this spring and summer are facing one of the toughest job markets in more than a decade. The unemployment rate for degree holders ages 22 to 27 has reached its highest level in a dozen years, excluding the coronavirus pandemic. Joblessness among that group is now higher than the overall unemployment rate, and the gap is larger than it has been in more than three decades. The rise in unemployment has worried many economists as well as officials at the Federal Reserve because it could be an early sign of trouble for the economy. It suggests businesses are holding off on hiring new workers because of rampant uncertainty stemming from the Trump administration's tariff increases, which could slow growth. 'Young people are bearing the brunt of a lot of economic uncertainty,' Brad Hersbein, senior economist at the Upjohn Institute, a labor-focused think tank, said. 'The people that you often are most hesitant in hiring when economic conditions are uncertain are entry-level positions.' The growth of artifical intelligence may be playing an additional role by eating away at positions for beginners in white-collar professions such as information technology, finance, and law. Higher unemployment for younger graduates has also renewed concerns about the value of a college degree. More workers than ever have a four-year degree, which makes it less of a distinguishing factor in job applications. Murat Tasci, an economist at JPMorgan, calculates that 45% of workers have a four-year degree, up from 26% in 1992. While the difficulty of finding work has demoralized young people like Zahid, most economists argue that holding a college degree still offers clear lifetime benefits. Graduates earn higher pay and experience much less unemployment over their lifetimes. The overall U.S. unemployment rate is a still-low 4.2%, and the government's monthly jobs reports show the economy is generating modest job gains. But the additional jobs are concentrated in health care, government, and restaurants and hotels. Job gains in professions with more college grads, such as information technology, legal services, and accounting have languished in the past 12 months. The unemployment rate has stayed low mostly because layoffs are still relatively rare. The actual hiring rate—new hires as a percentage of all jobs—has fallen to 2014 levels, when the unemployment rate was much higher, at 6.2%. Economists call it a no-hire, no-fire economy. For college graduates 22 to 27 years old, the unemployment rate was 5.8% in March—the highest, excluding the pandemic, since 2012, and far above the nationwide rate. Lexie Lindo, 23, saw how reluctant companies were to hire while applying for more than 100 jobs last summer and fall after graduating from Clark Atlanta University with a business degree and 3.8 GPA. She had several summer internships in fields such as logistics and real estate while getting her degree, but no offer came. 'Nobody was taking interviews or responding back to any applications that I filled out,' Lindo, who is from Auburn, Georgia, said. 'My résumé is full, there's no gaps or anything. Every summer I'm doing something. It's just, 'OK, so what else are you looking for?'' She has returned to Clark for a master's program in supply chain studies and has an internship this summer at a Fortune 500 company in Austin, Texas. She's hopeful it will lead to a job next year. Artificial intelligence could be a culprit, particularly in IT. Matthew Martin, senior U.S. economist at Oxford Economics, has calculated that employment for college graduates 28 and above in computer science and mathematical occupations has increased a slight 0.8% since 2022. For those ages 22 to 27, it has fallen 8%, according to Martin. Company announcements have further fueled concerns. Tobi Lutke, CEO of online commerce software company Shopify, said in an April memo that before requesting new hires, 'teams must demonstrate why they cannot get what they want done using AI.' Last week, Amazon CEO Andy Jassy said AI would likely reduce the company's corporate work force over the next few years. 'We will need fewer people doing some of the jobs that are being done today, and more people doing other types of jobs,' Jassy said in a message to employees. 'We expect that this will reduce our total corporate workforce as we get efficiency gains from using AI extensively across the company.' Zahid worries that AI is hurting her chances. She remembers seeing big billboard ads for AI at the San Francisco airport that asked, 'Why hire a human when you could use AI?' Still, many economists argue that blaming AI is premature. Most companies are in the early stages of adopting the technology. Professional networking platform LinkedIn categorized occupations based on their exposure to AI and did not see big hiring differences between professions where AI was more prevalent and where it wasn't, said Kory Kantenga, the firm's head of economics for the Americas. 'We don't see any broad-based evidence that AI is having a disproportionate impact in the labor market or even a disproportionate impact on younger workers versus older workers,' Kantenga said. He added that the Federal Reserve's interest rate hikes have also slowed hiring in tech. Many IT firms expanded when the Fed pinned its short-term rate at nearly zero after the pandemic. In 2022, the Fed began cranking up rates to combat inflation, which made it harder to borrow and grow. In fact, IT's hiring spree when rates were low—fueled by millions of Americans ramping up their online shopping and video conferencing—left many firms with too many workers, economists say. Cory Stahle, an economist at the job-listings website Indeed, says postings for software development jobs, for example, have fallen 40% compared with four years ago. It's a sharp shift for students who began studying computer science when hiring was near its peak. Zahid, who lives in Dublin, California, has experienced this whiplash firsthand. When she entered college in 2019, her father, who is a network engineer, encouraged her to study IT and said it would be easy for her to get a job in the field. She initially studied psychology but decided she wanted something more hands-on and gravitated to data analysis. Her husband, 33, has a software development job, and friends of hers in IT received immediate job offers upon graduation a few years ago. Such rapid hiring seems to have disappeared now, she said. She has her college diploma, but hasn't hung it up yet.