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Poundland fans rave over £1 dupe of designer perfume - and it's so popular it keeps going out of stock

Poundland fans rave over £1 dupe of designer perfume - and it's so popular it keeps going out of stock

Daily Mail​23-05-2025

Savvy shoppers are raving about a £1 dupe of the much-loved YSL perfume Black Opium - and its so popular that it keeps going out of stock.
Those who wear the designer scent can save up to £159 by swapping to a highly rated high street version, the Dark Aura scent by Poundland.
The scent, which is currently out of stock on the retailer's website, is sold in a 100ml spray bottle for just £1.
Meanwhile, a 30ml bottle of Black Opium retails for £69, with the largest 150ml scent costing a whopping £160.
And this isn't the first time Poundland have impressed with their perfumes, with shoppers selling out another scent - Black Dusk - which also smells just like YSL.
The scent, which is also sold out, can usually be bought in a gift set for £4.
But despite the difference in price, fans of the designer scent are impressed by the Poundland alternatives.
One person said: 'The Poundland dupe of Black Opium actually smells so good.'
A 30ml bottle of Black Opium retails for £69, with the largest 150ml scent costing a whopping £160
Another raved: 'Get yourself down to your nearest Poundland and get this fantastic dupe for YSL Black Opium!'
And a third told X: 'Nah Poundland perfumes actually slap I've got the Black Opium dupe and it's so nice.'
The newer dupe scent - Dark Aura - also made its way on to the popular Extreme Couponing and Bargains UK Facebook group.
Dozens of people commented on the post, noting that while the two bottles look nothing alike, the two perfumes are very similar.
One person said the scent was "lovely", and another added it "smells really nice".
It comes as thousands of jobs are at risk as part of a Poundland rescue deal that could trigger sweeping store closures across the UK.
One person said: 'The Poundland dupe of Black Opium actually smells so good'
The frontrunners for the takeover of the beleaguered budget retailer have reportedly identified around 200 loss-making shops that may be shut down.
Poundland, which employees 15,000 people across 825 stores, has seen its financial fortunes plummet in recent months.
And industry sources cited by The Telegraph suggested that Poundland is now unlikely to 'survive without a large number of store closures', in another blow for the UK high street.
It comes as reports emerged this morning that the discount chain could be sold for a nominal fee of 'effectively £1'.
One source told The Times this was because of the significant turnaround project that would be needed to arrest its declining performance.
US investor Gordon Brothers is believed to be in pole position to takeover Poundland - with formal offers not set to be tabled until Monday.
Interested parties reportedly also include Modella Capital, Alteri, owner of Bensons for Beds and Hilco Capital, which owns Lakeland.

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