EXCLUSIVE: Bottega Veneta Celebrates 50 Years of Intrecciato Weave With Campaign Including Julianne Moore and Stray Kids' I.N
MILAN — Bottega Veneta is not letting the 50th anniversary of its signature Intrecciato leather weave go unnoticed: The Italian luxury brand launched Thursday a dedicated campaign called 'Craft Is Our Language.'
'For 50 years, Intrecciato has embodied Bottega Veneta's craft and creativity,' Leo Rongone, chief executive officer of the Italian brand, told WWD. 'Season after season, it has both endured and evolved, finding new expressions in color, scale, size and texture. It is the ultimate synthesis of our artisanal knowledge and aesthetic imagination.'
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Photographed by Jack Davison and choreographed by Lenio Kaklea, the campaign celebrates the brand's creativity and manual craftsmanship — literally shining a light on the hands and their gestures as a universal language connecting people across generations, cultures, backgrounds and contexts. While Bottega Veneta teased on social media closeup images of a few hands, there's much more behind the campaign that WWD can exclusively reveal.
The company has enrolled an expansive group of talents from the art, film, fashion, literature, music and sports industries and artisans for the still images and short films.
These include singer-songwriter and record producer Jack Antonoff; director Dario Argento; designer Edward Buchanan, who was design director of the house from 1995 to 2000, introducing its first ready-to-wear collection; artist and sculptor Barbara Chase-Riboud; singer-songwriter Neneh Cherry; filmmaker and record producer Dave Free; Lauren Hutton, a friend of the house who famously carried an Intrecciato clutch in the 1980 film 'American Gigolo'; brand ambassadors Julianne Moore, Shu Qi and Stray Kids South Korean vocalist I.N; actors Troy Kotsur, Vicky Krieps, Terrance Lau and Rie Miyazawa; tennis player Lorenzo Musetti; writer Zadie Smith; singer-actress Thanaerng; recording artist and producer Tyler Okonma and conductor Lorenzo Viotti.
'At its heart, Intrecciato is an act of encounter, interweaving, and exchange. With this campaign, we celebrate our signature craft and its spirit of dialogue — between hand and heart, maker and wearer, past and present,' said Rongone.
Weaving together the leather strips is seen as a metaphor and a symbol of interconnectedness, reflecting the collaborative ethos of the brand, which was founded in Vicenza by a collective of artisans in 1966, and is now controlled by Kering.
'Intrecciato is distinguished by its honed proportions, diagonal arrangement, and the exceptional quality of its leather,' continued Rongone. 'As a no-logo house, our signature weave holds special significance. It is the visual, symbolic, and tactile identifier of Bottega Veneta.'
The images are presented in both individual and paired compositions and, in the short films, Bottega Veneta artisans converse with Chase-Riboud, Hutton, Thanaerng, and Lau. 'While Western discourse tends to distinguish between artist and artisan, 'Craft Is Our Language' honors the shared etymological root of both words, derived from the Latin ars, meaning art, skill, craft,' stated the company.
Through the years, the brand's creative directors have worked with the Intrecciato weave, from Buchanan, Laura Moltedo and Tomas Maier to Daniel Lee and Matthieu Blazy, who exited last December, succeeded by Louise Trotter. The campaign was conceptualized and photographed in the interim, as Trotter's chapter will begin in September, when she will unveil her first collection for Bottega Veneta during Milan Fashion Week.
The campaign pays homage to Milanese artist and designer Bruno Munari and his classic 1963 handbook of Italian gestures, 'Supplemento al Dizionario Italiano (Supplement to the Italian Dictionary).' The book is now published by Corraini.
'Craft Is Our Language' will also include a book, to be released in September with a second installment of images and films, featuring an additional cast of talents. 'The book will represent the 50 gestures that constitute a 'dictionary' of the language, the craft, and the values of Bottega Veneta,' said the company.
First introduced in 1975, Intrecciato has become the hallmark of the house, and it requires hours, sometimes days, of artisanal patience and skill as it involves hand-weaving slender leather strips, called fettucce, into a leather base panel, or around a wooden mold in a diagonal arrangement.
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If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Lip gloss has always been a reliable beauty staple at the drugstore. Not only is it one of the most forgiving makeup products money can buy (usually no mirror is necessary), but the best drugstore lip glosses have evolved to compete with prestige formulas in lip-loving hydration, non-sticky comfort, and high-shine finishes. Still, the infinite assortment of affordable options can be hit or miss. More from WWD EXCLUSIVE: Meet SunsolveMD by the SolveMD, the SPF Brand for a 'Younger More Tech-savvy Crowd' Church & Dwight Acquires Touchland for Up to $880 Million EXCLUSIVE: Josie Maran Launches Fragrance Mists The sole objective of a lip gloss is to deliver a juicy finish to the lips, creating the illusion of a fuller pout — but beyond that, you've got options. 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For added volume on bare or lined lips, the best plumping lip glosses from The Inkey List or E.l.f. softly boost and tint the lips — whereas reflective glosses from brands like Wet n Wild and Physicians Formula utilize fine shimmers for maximum shine. And, if you prefer to stick to a one-and-done lip product, you can't go wrong with pigmented options from Nyx or Naturium that deposit a fuss-free wash of color with lasting moisture. To curate our list of the best lip gloss formulas to shop at the drugstore, a team of four WWD Shop product testers closely evaluated 27 formulas during two testing periods that spanned 11 months total. We went shopping at local drugstores, placed countless online orders, and invoked our extensive repertoire of lip care product formulas to narrow down the 11 best drugstore lip glosses money can the realm of makeup, the perfect lip gloss formula is as subjective as it gets. 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Kiko Milano 3D Hydra Lip Gloss: Proof that budget-friendly brands have never been more attuned to color trends, our testers say that this Kiko Milano formula has the best shade range out of all the drugstore lip glosses we tested: You can choose from sparkly fuchsia tones with Y2K vibes, or go with more sophisticated neutral shades. This drugstore lip gloss has a high-shine finish that doesn't dull during the first few hours of wear. Nooni Appleberry Lip Oil: If you like your gloss to deposit a good amount of pigment, Nooni has you covered. Though it's technically a lip oil, our editors consider it a true hybrid product. Expect the shine of a gloss, budge-proof pigment of a stain, and the hydrating properties of a great lip oil. EDITOR'S CHOICE Formula type: Plumping, shimmerShade range: 15 shades availableKey ingredients: Hyaluronic acid $8.98 $10.99 18% off Buy Now at amazon $10.99 Buy Now at ulta Maybelline's Lifter Lip Gloss has maintained its bestseller status in the drugstore for years — over 36,000 Amazon reviewers rave about its long-lasting wear, non-sticky texture, and flattering shade options for every skin tone. It offers buildable color payoff, making it a versatile choice for wearing on its own or layering with lipstick, and is formulated with hyaluronic acid for impactful hydration and shine. The chubby doe foot applicator aptly addresses both lips in one swipe and deposits a smooth, visibly enhancing wash of color. You'll get a subtle plumping effect with this gloss, but, if you prefer more fullness, it's also available in a chili pepper-infused plumping testing and review notes: 'Maybelline's Lifter Gloss in shades Ice (shown) and Moon are, hands-down, my favorite tinted lip glosses in my extensive collection. Moon is a nude pink that gives my smile some oomph, while Ice delivers that perfect Y2K frosted lip look when you swipe it over liner. The chubby doe foot makes it easy to apply without a mirror, and the chunky tube makes it easy to find in my cluttered bag. Compared to similar inexpensive glosses, this one feels soft on the lips rather than sticky.' — WWD Shop contributor Claire Sullivan Price upon publish date of this article: $8.98 EDITOR'S CHOICE Formula type: Hydrating shineShade range: 34 shades availableKey ingredients: Flax seed oil and bidens pilosa extract $10.40 $13 20% off Buy Now at amazon $13 Buy Now at ulta This Italian-made lip gloss is mega-viral in Europe and has amassed over 10,000 five-star Amazon reviews for its uniquely nourishing formula. Bidens pilosa extract works similar to retinol, smoothing and naturally creating a plumper look to the lips, while flax seed oil brings all the hydration and shine. But the real wow factor comes with the shade range (there are 34), which includes earthy neutrals for a nude lip look as well as bright hues that bring the drama. The Chestnut shade (shown) enhances your natural lip color without overpowering it. Editor testing and review notes: 'Ok, I'm obsessed. This gloss has a tiny bit of iridescent sparkle that gives the lips an extra pop. It glides on silky smooth and does not feel sticky at all. It's great by itself or layered with other products. The moisture lingers throughout the day, too. Chef's kiss.' — Former Commerce Writer & Producer Olivia CiglianoPrice upon publish date of this article: $13 EDITOR'S CHOICE Formula type: Glossy lip oil stain Shade range: 13Key ingredients: Appleseed oil, ginseng extract $9.50 $12 21% off Buy Now at amazon A runaway hit on TikTok, this Nooni lip treatment wears many hats. Though it's technically a lip oil, it offers the high-shine finish our editors look for in a gloss, plus pigments that stain the lips for hours of wear time. Our testers were particularly impressed by how evenly it stains the lips and its texture, which felt more silky and luxurious than other similarly priced options. We recommend the Appleberry shade, which reads as a cool testing and review notes: 'I was blown away by the quality of this lip gloss, given its price. It's intensely pigmented, so you only need one coat to tint your lips — and it leaves behind a gorgeous stain when it fades. I find that it gives me about an hour of moisture; after that, I follow up with a lip balm as needed, since the stain stays put for about four hours. Just note that the proportions of the product are small, including both the amount of product in the tube as well as the size of the wand. ' — SullivanPrice upon publish date of this article: $9.50 Formula type: HydratingShade range: 7 shades availableKey ingredients: Squalane, apricot oil, avocado oil, jojoba oil, and pomegranate oil $8 Buy Now at amazon $8 Buy Now at ulta The E.l.f. Glow Reviver Lip Oil has millions of views and searches on TikTok, and we're happy to report that it's worth its hype in every swipe. Like dozens of prestige lip oils we've tested (that are quadruple its price), this best drugstore lip oil applies incredibly smoothly. You won't get much color from this one, but this best non-sticky lip gloss offers a slight glow that pairs well with its naturally glossy, hydrating formula. Editor testing and review notes: 'The Glow Reviver Lip Oil offers a very sheer tint, which is nice for a subtle wash of color, and deposits beautiful shine. I noticed my lips continued to soften with wear. It has a minty fragrance that most other E.l.f. lip products have, though it's not overwhelming or plumping, but rather refreshing. It gives similar lip oils from designer beauty brands a run for their money. My only criticism is that I often have to double-dip into the tube for full coverage on my medium-size lips.' — CiglianoPrice upon publish date of this article: $8 Formula type: ShimmerShade range: 9 shades availableKey ingredients: Jojoba glaze, maxi lip peptides, yaluronic acid, collagen, sunflower oil, vitamin E $3 Buy Now at amazon The Wet n Wild MegaSlicks Lip Gloss offers shimmer and shine galore. It's the most affordable drugstore lip gloss on our all-star list, but it doesn't skimp on prestige-level ingredients like hyaluronic acid, collagen, peptides, and vitamin E. It's an ideal formula to apply over carefully lined lips or lipstick, as it applies a subtle wash of color and intense wet-looking shine. Consider this the highlighter of your lip rotation that boosts glow and enhances contours. Editor testing and review notes: 'I've never been a shimmer gloss girl, but Wet n Wild has converted me. Off the bat, I love the flat and flexible doe foot applicator. It's surprisingly pillowy-soft and helps to blend the formula into harsh lip liner lines. The gloss itself isn't too thick or thin, so it doesn't feel goopy on its own or layered and I didn't discover any feathering throughout long hours of wear.' — CiglianoPrice upon publish date of this article: $2.28 Formula type: BalmShade range: 6 shades availableKey ingredients: Phyto-derived esters, shea butter, cupuaçu butter, and plant squalane $9.99 Buy Now at ulta Naturium is a shining example of how a lip balm can play double-duty as a gloss. This best lip gloss for dry lips is formulated with soothing and hydrating ingredients that heal flaky skin and instantly soothe the lips, while leaving behind a tint of color and lacquer-level finish. Its squeeze-tube packaging makes it small and convenient for reapplying throughout the day — or for storing with your skin care as an overnight lip mask. Editor testing and review notes: 'This Naturium lip gloss is a great inexpensive alternative to a certain celebrity-backed peptide lip treatment. It has a serum-like consistency that melts into the lips to enhance shine in a subtle way. I love the tinted options, particularly this on-trend '90s-inspired Spice shade that delivers a your-lips-but-better result.' — SullivanPrice upon publish date of this article: $9.99 Formula type: Pumping, shimmerShade range: 5 shades availableKey ingredients: Lustrous Diamond Dust $5.39 Buy Now at amazon Clear lip gloss is easy to find at the drugstore, but you'll be hard-pressed to find one as dramatic as this Physicians Formula tube at any price point. The Mineral Wear Diamond Plumper Gloss is a true hidden gem: The gloss-serum hybrid formula is plumping, hydrating, clean for sensitive skin, and blended with Lustrous Diamond Dust for a uniquely dimensional high-shine finish. Wear this top clear lip gloss alone for a simply polished pout, or layer it over your favorite lip stains for your-lips-but-way-better testing and review notes: 'Oh my gloss! This formula ticks every boss for those who crave the look of high-shine lips but would rather source their color from a lipstick or liner. Before I swiped it on, I was concerned that the shimmery particles would feel gritty on my lips, but I was impressed that they feel practically nonexistent, while the formula drenches my lips with smooth moisture.' — CiglianoPrice upon publish date of this article: $6.98 Formula type: Plumping gloss balmShade range: 8 shades availableKey ingredients: Maracuja oil, blueberry, watermelon, and pomegranate extracts $8 Buy Now at amazon $8 Buy Now at ulta At the drugstore, E.l.f. beauty products are MVPs with slam-dunk formulas that are just as competitive as their price points. The E.l.f. Pout Cloud Lip Plumping Pen is a standout from the brand's lip range, offering a multifunctional formula that serves as a lip plumper, balm, and lip color in one. Its click-pen packaging makes application clean and precise, with an easy-gliding stick formula enriched with softening maracuja oil and fruit extracts. Take your pick from neutral nudes to deep berries and even a rich red — it's an ideal everyday lip formula you can toss in your designer handbag without the risk of gunky testing and review notes: 'I was not expecting this under-$10 find to perform super well after three months of testing luxury lip balms, lipsticks, and lip plumpers. But, I stood corrected when I found myself sidelining the $25 plumping lip balm I had been using for a week or two; this one is, surprisingly, way better. Its cushiony texture deposits an even (not splotchy) swath of color, and rather than the spicy tingle you get from most lip plumpers, this one's comfortably cooling.' — SullivanPrice upon publish date of this article: $7.99 Formula type: Hydrating shineShade range: 43 shades available $5.97 Buy Now at amazon If you have yet to try this Nyx lip gloss, consider this your cue. This creamy formula is more like a serum-y gloss — your lips will soften and feel so supple after a single swipe of product. It's one of the best hydrating lip glosses at the drugstore, so even after the color fades, your lips look far more hydrated than where they started. It offers the widest shade range among our top picks and has earned the stamp of approval of over 81,000 Amazon reviews who call it a 'must-have' and 'new favorite.': 'This is everything a lip gloss should be: Comfortable, hydrating, and shiny. It applies as smooth as butter and I find my lips are softer hours after application. It has a slight vanilla fragrance that I enjoy and don't find to be sickly-sweet. It doesn't bleed, so I apply it without a mirror more times than not, and look forward to slathering on a second coat after a meal or a few hours of wear time. Plus, you can't beat the price point or the extensive color selection. I keep it on rotation in nearly every shade.' — Cigliano Price upon publish date of this article: $5.85 Formula type: Glossy balmShade range: 4 shades availableKey ingredients: Tripeptide complex, Ultra Filling Spheres, hyaluronic acid $13 Buy Now at sephora $13 Buy Now at The Inkey List The Inkey List Tripeptide Plumping Lip Balm has been an editor favorite for years, so you can imagine our excitement when the brand released three tinted shades last year. The affordable skin care brand formulated this balm to boost lip volume in just four weeks of regularly use, thanks to its inclusion of peptides and Ultra Filling Sphere technology. It repairs lips, naturally plumps, and satisfies with an ultra-juicy finish. Plus, it has a TikTok cult-following amounting to over 40 million views and searches, including reviews that substantiate the brand's long-term plumping testing and review notes: 'Consider this a tinted lip mask to carry on-the-go. When I apply two coats, not only do my lips look plumped and refreshed, but after hours of wear they're softer to the touch. Impressively, I notice that fine lines on my lips begin to fade within a week of consistent use.' — SullivanPrice upon publish date of this article: $13 Formula type: Hydrating shineShade range: 12 shades availableKey ingredients: Agave, moringa oil, and cupuaçu butter $10.49 Buy Now at ulta $12.49 Buy Now at cvs The Revlon Super Lustrous Lip Gloss stands out from the crowd for its glaze-like finish. On the lips, its silky moisture powered by agave, moringa oil, and cupuaçu butter conditions the skin, while a slightly thick — not sticky! — layer of color reflects a high-shine varnish. It's one of the most pigmented drugstore lip glosses that impressed our editors, as it offers an even, medium to full coat of color that lasts for hours of wear. Editor testing and review notes: 'I love this gloss, mainly because my all-time holy grail lip color is from this line. 'Supernatural' is the perfect rosy nude gloss that sits right in the middle between pink and brown. I prefer this non-shimmery shade, as it is so creamy and juicy and looks like an enhanced version of my natural lips. I grab for this formula when I'm already wearing lipstick and my lips are feeling tight and dry.' — CiglianoPrice upon publish date of this article: $9.39 The best drugstore lip gloss for you will depend on your glam preference, but there are key elements to consider in your hunt for a standout formula. Key ingredients: Drugstore lip glosses come in all kinds of formulas these days, but it's most important that they moisturize your lips, rather than sitting on top in a layer of sticky goop. Keep an eye out for lip gloss formulas that include ingredients you'd enjoy in your favorite skin care products, like hyaluronic acid, peptides, shea butter, collagen, vitamins, and plant-based hydration, as this ensures your lips will stay soft after the shine wears off. Formula type: When looking for your ideal drugstore lip gloss, keep in mind that you aren't just limited to products labeled 'lip gloss.' If you have lips that are prone to cracks and splits, go for a shiny lip balm or lip oil instead, as this will give you the best of both worlds. Or, if you are hoping to achieve a more voluminous smile, opt for plumping formulas that temporarily boost your lip fullness. Consider your lip care needs and glam preferences before committing to a formula. Applicator: Beyond formula, a lip gloss applicator is critical to your overall lip finish. Applicators that are too big will deposit an overwhelming amount of product, which can lead to color feathering or a heavy feel, while stiff or small applicators can be frustrating for large lips. If you have full lips, you'll benefit from a chubby doe foot applicator, while small lips should lean into more precise applicators in order to apply a clean coat of gloss. : You can shop an incredible assortment of vetted lip gloss and makeup goodies at the e-tailer, from TikTok beauty products to the best hair gels to skin care tools and everything in between. It's the best place to crowd-source thousands of honest beauty reviews before you take the plunge on a purchase. Plus, you can enjoy Prime benefits like speedy shipping and exclusive discounts. Ulta Beauty offers the widest range of brands at affordable prices. On top of beloved drugstore brands like E.l.f Cosmetics, Maybelline, and Wet n Wild, you can also shop indie brands that'll lead you to discoveries at affordable price points. Ulta's website also grants access to exclusive beauty deals, rewards programs, bonus samples, and exciting sale events. : The digital beauty aisles at offer more deals and perks than shopping in-store. If you place an order, you can receive free shipping on select products while racking up ExtraBucks points with a CVS ExtraCare card. You can also sign up for the ExtraCare BeautyClub membership, where the retailer will send you a monthly box of free beauty products and an extra 10 percent off discount on the retailer's entire beauty stock. : Walmart's beauty page offers a wide assortment of drugstore brands. To ensure you're shopping from a verified storefront, be sure to navigate from the beauty dropdown menu or click on a product and look for a link to the brand's storefront (for example, 'Visit the L'Oréal Paris Store'). As you scroll through Walmart's wide product selection, you can discover discounts on top-selling lip glosses, new releases, and viral formulas that are exclusive to the site. Plus, there are added perks like next-day or two-day shipping and store delivery options. A Walmart+ membership — you can sign up for a 30-day free trial here — also grants free local delivery, free shipping with no minimums, early access to product releases and deals, and easy returns from your doorstep. To narrow down the best drugstore lip glosses that outshine other formulas, our editors lent our lips to 11 months of lip gloss testing during two testing periods. Before we rolled up our sleeves, we rounded up a testing pool of over 27 lip glosses in different finishes and formulas, referencing extensive market research, buzzy TikTok-viral formulas, and long-time bestsellers. We compared customer reviews on retailer websites, social media, and online forums like Reddit to determine the most satisfactory formulas for a variety of needs and preferences. Any lip glosses that did not provide substantial hydration, wear comfortably, achieve high-shine results, or deliver on impressive claims were cut from our list of the best drugstore lip glosses. Throughout both testing periods, editors wore each drugstore lip gloss for as long as they stayed put on our lips. We timed how quickly they wore off throughout the day, whether they held up through eating and drinking, and whether the lips felt softer, plumper, or more hydrated than before application. We took note of other factors, like color payoff, product packaging, applicators, fragrance, and overall comfort as key criteria for nailing down the best formulas. Our beauty test team represents a range of needs and preferences, including varying lip sizes, skin tones, lip care needs, and glam preferences. Each drugstore lip gloss was tested alone and with other lip products to narrow down the most versatile, comfortable, and flattering options. Since 1910, WWD — often referred to as 'the fashion bible' — has been the leading industry voice of authority for senior executives in the global women's and men's fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD's breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD's editorial standards and values with quality, expert-backed product selections. 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Gigi Hadid Just Confirmed the Anklet Trend Resurgence for Summer 2025 The TikTok-Loved On Cloud 6 Shoe Is Now Available in Summer 2025's Trending Butter Yellow Colorway Back when we first reported on shoe charms, there weren't many statistics available to quantify their emerging popularity. But this spring alone, per the trend forecasting platform Trendalytics, average weekly TikTok posts featuring shoe charms have spiked by 217 percent, proving the trend isn't exclusive to the runways. During its spring 2025 show, Miu Miu pampered the Plume, Tyre, and Gymnasium sneakers with the ultimate charm treatment, marked by clip-on and thread-through additions that included cutesy fabric pinwheels. Coach, too, didn't shy away from a little footwear playfulness at New York Fashion Week last year, for which the brand's Soho Sneaker was introduced to childlike whimsy — by way of prominent charms taking up prime real estate on the shoe's upper and, understandably, attracting all the attention. Both Miu Miu and Coach saw the traction these brand moments received and proceeded to successfully leverage it, by finally making their designer shoe charms shoppable. Last month, Miu Miu released leather tassels (which it playfully calls 'tricks'), color-happy cord laces, and delightful brooches on its site — in a special section called the Custom Studio, which allows you to grab the brand's low-profile runners and cult-favorite handbags in the same breath to easily formulate your distinctive styling equation. As another example of a luxury shoe charm hard launch we couldn't be more excited to see, Coach restocked its Taxi Shoe Charm and Vintage Car Shoe Charm, alongside a dice one (Coach, if you're reading this, we're still patiently waiting on your deer charm!). While most footwear accessories that can be attached to laces tend to skew smaller, there's nothing itty-bitty or demure about Coach's take, seeing as how the vehicles measure over five inches in length and the dice clocks in at 1.75 inches for that metric. Want a one-and-done kind of purchase? Invest in the '90s Pack Soho Sneaker With Charms from Coach, which offers access to '90s-inspired, much-less-bulky charms you can't buy separately: like a cassette tape, cell phone, and tiny dice that won't add any extra weight to your walk. Maximalism is clearly alive and well, with our favorite tastemakers acting as cosigners when it comes to shoe charm–based personality statements. For Coach's NYFW show this February, Ella Emhoff tapped into the trend with the brand's deer charm placed on a Soho Sneaker that was further DIY'ed with fanciful doodles. The accessory naturally turned the gaze downward and granted refreshing contrast to her darker, suede-powered outfit. Influencer Giovanna Ramos also took the opportunity to don not just one but two charms on her white sneakers during Coach's runway event. Buy coach's soho sneakers here As for Miu Miu's leather shoe ornaments, they're finding just as many celebrity devotees. Sydney Sweeney, for one, posted a photo and video of herself sitting in an RV in April: showing off her white Plume Suede Sneakers taken to colorful heights through an assortment of Miu Miu shoe charms and three different kinds of laces, for good measure. Fashion influencer Aimee Song's version of a Plume-fueled getup was one punctuated by a suede midi skirt and jacket, crew socks, and cool-girl shades made more modish by the fact that she was skateboarding while wearing Miu Miu's charmed-up shoes. Other brands are paying attention to these shoe charm updates and following suit, with the release of the exclusive Nike Cortez sneakers in collaboration with Printemps Paris' first store in NYC (dolled up, as they are, with elegant charms on the laces) and, more recently, the adidas x UnheardOf 'Grandma's Couch 2' Rivalry Low sneakers, topped with a keychain holding floral charms. Nike has also entered the shoe charm chat, but not through a collab. Instead, its women's Air Jordan 4 Retro 'Aluminum' shoe drop this month marks a new colorway addition that's amped up by removable appliqué. While you can skip some steps and buy a shoe pre-loaded with charms, TikTokers are demonstrating the power of a little self-initiated craftiness — with videos racking up thousands of views, in which they pair a green-striped Adidas Gazelle with on-trend cherry charms; whip up their own versions of the ultra-popular ballerina sneaker by swapping regular laces for ribbon ones, but not before threading pearl-bedecked charms through them; or else help an all-white Chuck Taylor All Star Lugged Heel Platform give off major Y2K vibes with glass beads. This latter case makes it clear that shoe charms don't only look good on slim silhouettes; the whole point of the endeavor, after all, is to think outside the (shoe)box. It's safe to say that the craze surrounding shoe personalization had its genesis during the golden age of Crocs Jibbitz, which are retaining their appeal thanks to buzzy partnerships with luxury brands like Simone Rocha and Swarovski. High-end labels are actively contributing to this fixation in their own right; it's quite en vogue right now, for example, to have on-site activations at designer stores that allow customers to walk away with a shoe that's uniquely theirs. Golden Goose's experiential retail space in NYC epitomizes the concept in its Co-Creation Bar: a section of the store where eager individuals can customize their acquisitions with patches, charms, pins, brooches, crystals, studs, embroidery, paint, and the like. As early as at the beginning of this year, A-listers were already on board with this hands-on approach to revamping their footwear. Offset, for instance, looked like he was having fun choosing which gilded clip-ons to put on his Air Force 1s during an event held by Nike and Coastal Caviar back in February. 'It's official,' the TikTok video's on-screen text reads. 'Real men love charms.' Beyond shoes, people are also paying more attention to what goes on their ankles with the present-day boom of the anklet trend. Anklets are nothing new, of course; one look back at early aughts red carpets and the bling choices of Victoria Beckham, Britney Spears, and Paris Hilton is enough to confirm that. Yet, like many 2000s trends, this one's having a massive renaissance at the moment. Rihanna recently managed to make her now-sold-out, lime-green Fenty x Puma Cat Cleat Jelly sandals even louder, courtesy of anklet stacks and a bedazzled toe chain; Kylie Jenner leaned into fancy ankle jewels with a double-wrapped Chanel anklet; and Kim Kardashian followed suit with diamond anklets worn while barefoot on a beach. Though we've yet to see both shoe charms and ankle bracelets simultaneously embraced by celebrities, it's only a matter of time until the accessories link up, which we can bet will be the case for summer 2025. Ready to become the walk of the town? Below are all the shoe charms (and anklets, because why not?) we're adding to cart today, as well as the sneaker styles that make them especially worth it. $95 Buy Now at coach Coach's spring 2025 runway show, during which the charm-clad Soho Sneaker debuted, ended up being an ode to New York through a youthful lens. This yellow cab charm in particular is an appropriate symbol of the city: right up there with a pretzel and a pigeon. Show off your urban side with this charmer, while giving white sneakers some much-needed yellow zest. $95 Buy Now at coach This vintage pink car's only flaw is that you won't be able to take it for a real test drive, but sporting it on your shoes will have to suffice. Coach recommends twisting the charm asymmetrically once it's threaded through your laces for an even quirkier look. $65 Buy Now at coach Ready to try your luck and roll the dice? This resin object is bigger than you think, meaning placing it on top of your shoes will make you all the luckier. $798 Buy Now at adina reyter Fine jewelry designer Adina Reyter's horseshoe charm is incredibly simple to thread through your laces, continuing that whole luck motif put into motion by Coach's dice charm. The yellow-gold stunner was made with necklaces in mind, but that shouldn't stop you from writing your own sartorial narrative. $249.99 Buy Now at kay jewelers Can't resist adding a touch of glam to your everyday shoes? Enter: this sterling-silver bar charm, paved with six round-cut sapphires. Crafted especially for sneakers, think of it as an instant upgrade to your kicks' toe vamps that will make your entire ensemble look a lot more upscale. $75 Buy Now at shopbop While swapping standard nylon laces for pearl strands might be an impractical venture, clipping on two little pearl bows at your sneakers' centers is an effortless maneuver that will pay dividends in sheer beauty. As many TikTokers make clear, pearls go amazingly well with organza ribbons, gilded charms, and pastel-colored shoes as a foundation for all those feminine flourishes. $86 Buy Now at notte jewelry Lorde wore a silver fish charm in her Met Gala braided hair this year, and this is further proof that the fisherman aesthetic is here to stay. Pay your respects through fish-themed shoe charms such as these, which are actually earrings whose hoops you can easily attach to laces. High quality here is a guarantee, based on that handmade glass, freshwater pearls, gold-plated brass, and other top-tier, dazzling materials used to make the set. $75 Buy Now at nordstrom Maison de Sabré's zippable bags charms — which you can place on everything from totes to wallets for extra space — are icons, so who says you can't break the rules a bit and clip one somewhere on your sneaker's upper? This tiny blueberry charm is the most delicious conversation starter and a way to keep your arcade coins close by as you skip around town. $95 Buy Now at ana luisa A sneaker on a sneaker? This shoe charm purchase's irony is not lost on us. Beyond the looks and laughs the Ana Luisa mini sneaker will inspire, it also benefits from a 10-karat, solid-gold construction and a light weight (0.34 grams, to be exact) that won't interfere with all your city walking. $9 $15 40% off Buy Now at nordstrom Not satisfied with just one charm? Here are eight. These gold-plated gems aren't luxe, but that will make you less fearful of accidentally losing one. We're especially fond of the croissant, cherry cluster (in line with the cherry-everything trend called out in 2025's Pinterest Predicts report), and crescent moon. A white or pale-pink shoe will serve as the ideal carte blanche on which these charms can glitter and dazzle. $30 Buy Now at free people If you're feeling a bit grunge lately, convey it with the help of this silver charm set featuring a safety pin, chains, and various spiritual symbols. The charms will absolutely pop over a jewel-toned shoe (think indigo suede), while adding priceless edge to your look. $50 Buy Now at roxanne assoulin It's never too late or too early to flaunt your romantic tendencies in an obvious way. This heart charm from Roxanne Assoulin comes in many other emoji-inspired shades — in case you don't approve of the Millennial pink that's been coming back with a vengeance — and the one-inch piece can also be reused on bracelets, necklaces, or your key carabiner. $16 Buy Now at free people As an homage of sorts to 2025's boho-chic revival and the general buzz around music festival attire, secure these bandana strands onto your favorite pair of shoes. In yellow, the braided beauts are quite summery, and that fabric will ensure a lightweight feel you'll be grateful for. $73 Buy Now at snidel Foolproof options for softening the sportiness and rigidity of Nike Air Force 1s or similar styles, these floral accents include pearls and gold-tone add-ons for a sprinkling of luxury. Suddenly, your sneakers will become just-right for pairing with one of the best spring dresses or wearing out to date nights and other special occasions that call for a bit more oomph style-wise. $720 Buy Now at oscar de la renta Though this is also technically a bag charm, technicality goes out the window after the first glance at this precious chain-link charm from Oscar de la Renta — which stuns with its many-colored glass crystals in the shape of the luxury brand's logo. Stretch it from eyelet to eyelet, and make sure those clasps are secure. This is the one shoe charm you won't be OK with losing. $110 Buy Now at neiman marcus To ace Beyoncé and Bella Hadid's aesthetic of choice — cowboy core, of course — look no further than this delightful brass-and-glass charm that takes the form of a cowboy hat. Though it will feel right at home on Golden Goose's bead-embellished Super-Star Sneaker, every shoe under the sun will be leveled up by the ornament that harkens back to the lawless, rugged days of the Wild West. $69 $115 40% off Buy Now at fwrd $115 Buy Now at nordstrom $22.95 Buy Now at amazon $15 Buy Now at urban outfitters $60 Buy Now at dorsey $175 Buy Now at coach $90 Buy Now at nike $115 Buy Now at nike $89.99 Buy Now at new balance $110 Buy Now at puma For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis, and more. Footwear News' global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research to find quality, long-lasting items. Since 1910, WWD — often referred to as 'the fashion bible' — has been the leading industry voice of authority for senior executives in the global women's and men's fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD's breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD's editorial standards and values with quality, expert-backed product selections. Learn more about us here. Stacia Datskovska is a Senior Commerce Writer at WWD and FN. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor's degree in journalism and international relations. Datskovska regularly reports on footwear trends and runway style.
