Demand from ‘buy Canadian' movement pushes Purdys to move into grocer Save-On-Foods
Kriston Dean, the Vancouver-based confectionary company's vice-president of marketing and sales, says as soon as tariff tensions emerged, shoppers' interest in the brand was piqued.
The brand's website traffic jumped more than 200 per cent and searches about whether it is Canadian popped by a whopping 300 per cent.
When Easter rolled around, the spiking interest translated into a 25 per cent increase in new customers compared with the year before.
Such numbers gave the company the confidence to forge a deal with Pattison Food Group to put four varieties of Purdys chocolates on the shelves of western Canadian grocer Save-On-Foods.
Every Second Friday
The latest on food and drink in Winnipeg and beyond from arts writers Ben Sigurdson and Eva Wasney.
Dean says Purdys is watching to see how its chocolates perform at Save-On-Foods to help determine whether it should expand its brand even further outside its own stores.
This report by The Canadian Press was first published July 9, 2025.
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