South Carolina QB turns heads with latest NIL deal
South Carolina quarterback LaNorris Sellers isn't just rewriting the Gamecocks' playbook—he's changing the NIL game, one action figure at a time.
Fresh off a breakout 2024 campaign, Sellers has signed a unique and headline-making NIL deal with Collegiate Legends, becoming one of the first players in the country to be immortalized as a collectible action figure. The $3.7 million On3 NIL Valuation attached to the redshirt sophomore now places him at No. 5 in college football and solidifies his spot among the sport's most marketable names.
Gamecock Icon Turned Collectible
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As part of the deal, Sellers will receive a custom, poseable action figure available exclusively through Gamecock Traditions. Priced at $99.99, it's already creating buzz online and in Columbia. 'This is more than just a toy – it's a celebration of Gamecock greatness,' said Collegiate Legends president Holly Tanory. With features including a Heisman pose and lifelike detailing, the collectible connects fans, alumni, and young supporters to the rising star in a tangible way.
South Carolina Gamecocks quarterback LaNorris Sellers.© Jeff Blake-Imagn Images
Giving Back Through NIL
Sellers isn't pocketing the spotlight for himself. He's using the deal to give back, gifting a portion of the figures to local children—a heartfelt move that adds depth to his brand and resonates well with fans and future sponsors alike. It builds on a growing trend of NIL athletes turning endorsements into community impact. Sellers previously partnered with Cheez-It for the Citrus Bowl and made a splash in EA Sports College Football 25. Now, he's proving that NIL can be about more than personal gain—it can be a platform for connection and purpose.
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With a stellar 2,274 passing yards, 17 touchdowns through the air, and another 655 rushing yards in 2024, Sellers is already on NFL Draft radars. But off the field, this latest NIL deal signals something bigger: LaNorris Sellers isn't just building a brand—he's becoming one.
Related: Livvy Dunne stuns in her latest business venture
Related: Nebraska QB Dylan Raiola turns heads with new NIL deal
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