
Opinion: An American embraces the spirit of Canada
'The Hall of Gods,' exclaimed Mary Schaffer in 1929 as she boated across Alberta's Maligne Lake, with its turquoise waters and sculpted mountain peaks. The first European to behold his land of wonder, she was told by First Nations people there that the very small land mass at the lake's centre was to them 'Spirit Island'.
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My wife and I arrived in Alberta on July 2 with two questions: Was Jasper National Park as beautiful as I remembered from a 1970s visit? And second, how has the Canadian spirit responded to threats of annexation from the United States?
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We had heard at least one American tour company was skipping Jasper—citing logistical concerns, but perhaps also with doubts that the area had recovered from last year's wildfires. The park indeed lost some forest. Guides estimated that three to five per cent of parkland was affected. As Canadians undoubtedly know, we learned that the town of Jasper, however, suffered much more—nearly 30 per cent of its property was destroyed.
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Yet, the spirit of Alberta is one of resilience. Some residents are still in temporary shelters, but are awaiting permanent housing; some businesses haven't reopened; others feared a loss of tourists. But visitors from all over the world are hearing that Jasper remains a magical place, not a site to be avoided.
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On June 29, three days before we embarked for Calgary, the American president once again told Time magazine that he intended to annex Canada as the 51st state. An American friend of ours wondered whether Canadians only tolerate American tourists for their money.
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We found the opposite. People in Alberta were eager to share one of the most beautiful places on Earth —wanting us to share in the spirit of adventure that the Canadian Rockies offer. Though we mostly avoided politics, I did say 'I'm sorry' to two Canadians, neither voiced anger at the sovereignty-attacking words by our president.
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Canadians appear to like understatement. One example came from a historical marker by the Bow River. A sign recounted how a hiker fell into a ditch. He reportedly told his mates, 'It would be good to deal with this situation with haste.'
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That gentle understatement felt quintessentially Canadian — echoing Britain's enduring 'stiff upper lip' influence. Another example: a wildlife guide telling us of a tourist trampled by an elk, commenting: 'We find a range of intelligences here.'
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What amazed me most in terms of Canadian attitude was what we didn't see: there were no protest signs, no anti-American buttons or stickers. At least in the parts of Alberta we visited, political expression was invisible. Had the situation been reversed, fierce anti-Canadian protest messaging would be very prominent, and I would fear for the safety of Canadians visiting the States.

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CHARLEBOIS: CUSMA-Exempt — the 93% Mirage
President Donald Trump holds a chart as he announces a plan for tariffs on imported goods during an event April 2 in the Rose Garden at the White House. MUST CREDIT: Demetrius Freeman/The Washington Post Photo by Demetrius Freeman / The Washington Post Since Aug. 1, many Canadian commentators have downplayed the impact of the 35% tariffs the United States has imposed on select Canadian goods, citing the Canada–United States–Mexico Agreement (CUSMA) and its oft-repeated claim that 90% to 93% of Canadian exports remain exempt. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account While technically true, this statistic masks the much more complicated — and far less reassuring —reality for Canada's agri-food sector. A prominent December 2024 study from the University of Sherbrooke concluded that 93% of Canadian exports to the U.S. are tariff-exempt. On paper, that number may seem comforting. But it tells only part of the story — especially when it comes to food. Tariff exemptions are not automatic. To qualify for duty-free access under CUSMA, Canadian agri-food products must meet strict rules of origin and complex documentation standards. For many small and mid-sized food processors, these bureaucratic hurdles are burdensome and costly. Products with mixed or processed ingredients — such as snack bars, frozen meals, or nut butters —often fall into grey zones that create uncertainty at the border. Your noon-hour look at what's happening in Toronto and beyond. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. The result? Products deemed 'exempt' in theory may still be delayed, penalized, or rejected in practice. Recommended video Most analyses, including the Sherbrooke study, fail to account for this nuance. As a result, the 93% figure is not only misleading — it's largely irrelevant for food companies navigating real-world trade. Worse still, these studies often overlook the geopolitical dynamics shaping food trade. Under President Donald Trump, tariffs have become less about technical qualifications and more about political leverage. The real risk today isn't simply tariffs themselves — it's the mere threat of tariffs. Many Canadian food exporters have already lost long-standing American customers spooked by the unpredictability of trade with Canada. Even in the absence of formal tariffs, the perception of risk is enough to drive U.S. buyers toward domestic suppliers. That's the real game Trump is playing — and winning. Whether a product qualifies for exemption no longer matters if market confidence is eroded. This advertisement has not loaded yet, but your article continues below. And make no mistake: for the food industry, where net margins are often razor-thin — typically in the range of 2% to 10% — a 35% tariff is not just inconvenient; it's existential. It can erase profitability overnight, making entire product lines unviable and undermining long-term investment. There is no country in the world currently protected by trade agreements in any meaningful way. If you provoke Washington, tariffs — or their threat — will follow. Since Trump's return, no countries have drawn more retaliatory attention than China and Canada. Both have responded with countermeasures, unlike Japan, South Korea, the U.K., or the European Union — all of which have successfully negotiated more stable trade terms and now face significantly lower tariff exposure than Canada. This advertisement has not loaded yet, but your article continues below. Since Mark Carney became Prime Minister in March, Canada has faced more tariffs from the U.S., not fewer. His strategy — if it can be called that — appears to be waiting for the U.S. economy to falter under the weight of its own tariffs. But that's a dangerous gamble. The American economy, for all its recent job market volatility, remains remarkably resilient. Betting against it has never been a winning strategy — just ask Warren Buffett. Some Canadians might believe that reduced access to U.S. markets will lead to food surpluses here at home, pushing prices down. That's a fundamental misunderstanding of how food economics work. Canadian food exporters rely on scale. Export markets allow companies to spread fixed costs and keep domestic prices affordable. If demand from U.S. buyers dries up, Canadian processors will have no choice but to raise prices domestically to stay afloat. The result? Higher—not lower—food prices for Canadian consumers. In short, the 93% tariff exemption statistic may provide political cover or academic reassurance, but it is a mirage. 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