‘Pretty' summer dress ‘flying off the rails' at Sainsbury's – it's only £22.50, easy to wear and keeps you cool
SHOPPERS are racing to snap up a "pretty" supermarket dress that keeps you cool and comfortable - but still fashionable.
Tu Clothing, the in-house fashion label for Sainsbury's, is renowned for its stylish buys at affordable prices.
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And if you like to look on-trend on a budget, this supermarket frock is for you.
Shoppers have hailed the new Sainsbury's shirt dress as a "fabulous" outfit for summer holidays, and the animal print is the perfect extra touch.
The "pretty" Brown Printed Popover Shirt Dress is priced at £22.50 and is available in sizes six to 24.
Describing the mini dress online, Sainsbury's bosses said: "An easy-to-wear option for summer outings and city breaks, our brown shirt dress comes in a popover style with a collar and v-neckline.
"Designed in a contemporary print, finished with front pockets. Cut to a mini length."
Although it's being advertised as a summer frock, fashion fans have also insisted it will be the perfect transitional piece for autumn with a pair of tights.
And it has already racked up five-star reviews from satisfied shoppers - who have insisted it's "flying off the rails".
"Great style, so versatile and lovely colour", one person gushed.
A second wrote: "Absolutely love this beautiful material washes lovely Lovvvvve it."
"Very cool and comfortable dress, great value", chimed in a third.
Tesco fans are set to love the latest items in stores for 25 per cent off when you use clubcard
A fourth added: "I couldn't resist this very up to date dress, they had flown off the rail so I ordered online.
"Such a pretty safari type print, quality material. It can.be worn over leggings or a thin top on cooler days and keeps the sun off the neck area on a hot day."
"Fabulous holiday piece", cried a fifth.
Meanwhile, a sixth said: "With dresses mostly being maxi or dragging along the floor I was pleased to find a better fitting length as I'm only 5ft.
"Sits below the knee, nice material & colour. I purchased my usual size & although roomy I prefer more loose fitting clothes."
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
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