Is cell service getting worse? One study shows that it is
(WJET/WFXP) — Cell service may be getting worse across the country according to a new J.D. Power study.
The study showed a dramatic increase in reported wireless network problems between the first and the second half of 2024. For the first half of 2024, problems nationally were reported at 9 problems per use, and in the second half, that jumped to 11 problems per use. That represents a 22% increase less than one year, but several factors in the coming months and years will determine if this trend will continue upwards.
These trends also come at a time when more than 1/3 of Gen X and Gen Y use their phone more than 8 hours every two days. Much of these 8 hours are spent streaming, gaming, or browsing, increasing the demand and stress on carriers
'Streaming has become ubiquitous and is straining networks,' said Carl Lepper, senior director of technology, media and telecom at J.D. Power. 'Network quality is a critical factor in the customer journey, specifically the second highest reason why they choose to leave their carrier and join another, behind price. As we have been experiencing this generational trend of increased usage, especially for streaming, gaming, and browsing, networks need to prioritize network quality.'.
The study showcased the top-performing carriers across six regions: Mid-Atlantic, North Central, Northeast, Southeast, Southwest, and West.
Verizon Wireless leads two regions and is tied in another, having the least amount of problems in the Mid-Atlantic and the West regions. Verizon and AT&T are both tied for the least amount of problems in the Southwest region. UScellular ranks the highest in the North Central region and T-Mobile ranks the highest in the Southeast Region.
But are these problems a sign of more trouble to come, or is there steps in place to avoid more problems in the future?
Laurent Therivel, the president and CEO of UScellular says in his 2025 predictions that as Americans continue to use more and more data, more investment and more frequency spectrusts are needed to help maintain the U.S.'s competitiveness on a global scale.
In 2023 alone, Americans used a total of 100 Trillion MB, that's 100,000,000 Terabytes. That staggering figure is double what was used in 2021, and 33 times bigger than what was used in 2013.
However, many industry experts believe that recent innovations can help bring high-speed wireless to more areas. These innovations help lower the complexity and scalability that can come with a large-scale deployment of wireless service in an area that can help meet the ever-growing needs of the customers.
As we continue to grow and expand accessibility and availability of 5G coverage across the nation, another concern lingers in less than a decade, 6G service. The next generation of service is expected to be introduced by 2030, and even as soon as 2028. That's according to John Paleski, President of Subcarrier Communications, who continues citing concerns of the next generation and what will need to be done to support, physically, these new units. These upgrades to previous towers, and the construction of new ones, will not be a cheap endeavor for carriers and tower owners.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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