Horror as Colombian model, 22, is shot dead by hitman posing as a delivery driver with a fake present - as chilling video shows killer running away as victim's mother screams
María José Estupiñán, 22, was shot at point-blank range as she stepped outside her home in Colombia's northeastern city of Cucuta on Thursday.
Chilling CCTV footage captured from outside her home shows the moment that Estupiñán was struck, as gunshots can be heard ringing out in the background.
The gunman can then be seen sprinting down the street, as Sanchez's mother screams in horror and desperately cries out: 'No, not my daughter!'.
Her tragic killing has sent shock waves through Colombia and draws parallels to the violent murder of Mexican beauty influencer Valeria Marquez, who was gunned down by a hitman last Tuesday in her salon in Zapopan.
Estupiñán, a university student, had been the victim of a domestic violence case and was due to receive a pay-out from her ex partner, according to local media.
The 22-year-old was studying at the Francisco de Paula Santander University and had aspirations of becoming a TV presenter.
'From the university community, we reject all forms of violence that extinguish the dreams of our young people,' a spokesperson for her university said in a statement.
'We stand in solidarity with the families, friends, and classmates to whom we extend our deepest condolences.'
Estupiñán was also modelling for a local agency and ran an online business selling sportswear and lingerie.
Speaking at a press conference about Estupiñán's murder, Magda Victoria Acosta, president of the National Gender Commission of the Colombian Judiciary, said the suspect had been disguised as a delivery man and shot her when she opened the door.
'She was a young, enterprising woman with a whole life ahead of her, but those dreams are cut short like the dreams of many women in this country,' Acosta said.
Colombian authorities are currently investigating her murder.
In Mexico, police continue to investigate influencer Marquez's murder under the country's femicide protocol, with her senseless killing being just another example of the high levels of gender-based violence in Latin America.
Marquez had also previously claimed that she was being threatened, stating that her ex-boyfriend should be held 'responsible for anything that happens to me and my family.'
Footage shows the horrific moment the gunman stormed into the salon and opened fire on the social media star last week, striking her once in the chest and twice in the head before dropping dead.
Estupiñán, a university student, was also modelling for a local agency and ran an online business selling sportswear and lingerie
The influencer was known for sharing beauty and lifestyle videos with her 110,000 TikTok followers.
Mexico has long been plagued by 'machismo' and violence against women, which can range from comments on the street to, in its most extreme form, acid attacks and brutal slayings of women.
Marquez's callous killing is also the latest in a spate of cartel violence that has claimed the life of three other Mexican influencers.
In October, TikToker Juan Carlos Lopez was killed by two hitmen while recording a video.
In November, YouTuber Jesus Miguel Vivanco Garcia was found dead on a roadside with 70 bullet wounds and signs of torture.
The following month, internet star Leobardo Aisputo Soto was murdered in broad daylight after a group of armed men shot at him while he walked in the street with his wife.
Marquez's horrific murder also comes days after a Mexican mayoral candidate was tragically shot dead alongside three of her supporters including her daughter during a live broadcast of her campaign rally.
The influencer was known for sharing beauty and lifestyle videos with her 110,000 TikTok followers
Yesenia Lara Gutierrez, representing Mexico's ruling Morena party, was gunned down in the eastern Mexican state of Veracruz on Sunday night as she greeted residents in the streets of Texistepec.
The horrifying incident was captured on a Facebook livestream, showing people running and screaming as gunshots rang out off camera. Mexican newspaper Reforma reported that the candidate was greeting 'women with children in their arms' when the gunfire began.
Footage posted online depicted the chaos, with at least 20 shots head in the clip that was still available on Gutierrez's Facebook page the following day. Other images shared online appeared to show bodies in the street.
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