
Rising production costs threatening viability of UK theatre, says report
Rising production costs threatening viability of UK theatre, says report
he cost of running and creating theatre has soared, rising "significantly faster than inflation", according to a report into the state of British theatre in 2025 from the Society of London Theatre (SOLT) and UK Theatre
The London Pavilion in Piccadilly Circus was built in 1885 as a theatre
(Image: Mark Kerrison/In Pictures via Getty Images )
Rising production costs are threatening the viability of UK theatre, a report has said.
The cost of running and creating theatre has soared, rising "significantly faster than inflation", according to a report into the state of British theatre in 2025 from the Society of London Theatre (SOLT) and UK Theatre.
"The economics of theatre are finely balanced. Without strategic support and investment, rising costs threaten the viability of even the most commercially successful productions," it said.
The report outlines potential threats to the sector's financial sustainability, including the cumulative effect of rising inflation, heightened international trade tensions and the potential impact of new US tariffs.
On Wednesday official figures revealed that UK inflation surged to its highest level for more than a year last month after households were hit by a raft of "awful April" bill increases.
In spite of growing costs, members of the SOLT and UK Theatre welcomed more than 37 million audience members in 2024, with the West End surpassing 17.1 million attendees, generating more than £1 billion in revenue for the first time in history, according to the organisations.
Article continues below
The report estimates that the average price of a West End ticket is 5.3% lower in real terms than in 2019 and says that "most theatre tickets remain affordable".
Another issue is investment, with one in five UK venues requiring at least £5 million over the next decade simply to remain operational, according to a 2024 survey from the organisations.
Out of the 65 venues surveyed, it was found that nearly 40% of them could close or become unusable in the next five years without substantial capital funding.
Rising costs in transport, accommodation, freight and staffing are also affecting domestic touring and the report said these financial pressures are "straining the viability of touring models that rely on lean margins and collaborative delivery".
At the same time, audiences are facing their own cost-of-living challenges and this means that "simply raising ticket prices is not a viable solution if theatre is to remain accessible to all".
The report said higher-priced tickets help "cross-subsidise lower-cost options, enabling more people to attend while preserving financial sustainability".
It also said the Government needs to make a "sustained investment in infrastructure, skills, access and innovation".
International productions can also face complex issues, such as trade uncertainty, but the report added that "UK theatre continues to punch above its weight globally".
Six The Musical, which has toured across the world, is an example of "the power of UK theatre as a world-leading cultural export", according to the report.
SOLT and UK Theatre co-chief executives Claire Walker and Hannah Essex said: "From the West End to regional stages, our members are working harder than ever to keep theatre accessible and inclusive, even as costs rise and funding declines.
"But the reality is stark: theatres are doing more with less – and the strain is showing.
"Rising costs, shrinking support and ageing infrastructure are putting the sector under unsustainable pressure.
Article continues below
"We are seeing world-class organisations forced to cut programmes, delay maintenance and scale back outreach.
"If we want to maintain the UK's position as a global leader in theatre – and continue to inspire the next generation of actors, writers and technicians – then Government must act.
"That means restoring public investment, investing in infrastructure and ensuring that every child can experience the life-changing power of live performance."

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


South Wales Guardian
41 minutes ago
- South Wales Guardian
Minister says AI ‘does lie' but defends Government amid copyright row
Peter Kyle acknowledged the technology was 'not flawless' as he insisted the Government would 'never sell downstream' the rights of artists in the UK. He also said he had 'mistakenly' said his preferred option on AI and copyright was requiring rights-holders to 'opt out' of their material being used by tech companies, and had since 'gone back to the drawing board'. Ministers have faced a backlash from major figures in the creative industries over their approach to copyright, with Sir Elton John this week describing the situation as an 'existential issue.' The Government is locked in a standoff with the House of Lords, which has demanded artists to be offered immediate copyright protection as an amendment to the Data (Use and Access) Bill. Peers have attempted to change the legislation by adding a commitment to introduce transparency requirements aimed at ensuring rights-holders are able to see when their work has been used and by whom. Asked about the risk of AI producing unreliable information, Mr Kyle said 'people need to understand that AI is not flawless, and that AI does lie because it's based on human characteristics'. 'Now it is getting more precise as we move forward. It's getting more powerful as we move forward,' he told Sky News's Sunday Morning With Trevor Phillips. 'But as with every single technology that comes into society, you can only safely use it and wisely use it by understanding how it works.' He added: 'We are going to legislate for AI going forward and we're going to balance it with the same legislation that we'll bring in to modernise the copyright legislation as well.' The Government has said it will address copyright issues as a whole after the more than 11,500 responses to its consultation on the impact of AI have been reviewed, rather than in what it has branded 'piecemeal' legislation. Among the proposals had been a suggestion that tech companies could be given free access to British music, films, books in order to train AI models without permission or payment, with artists required to 'opt-out' if they do not want their work to be used. Asked about the prospect of an opt-out clause, Mr Kyle told the BBC's Sunday With Laura Kuenssberg programme: 'I always had on the table from the outset an opt-out clause. 'But I mistakenly said this was my preferred option that had more prominence than perhaps some of the creatives wanted it to have, and I've now sort of gone back to the drawing board on that, because I am listening to what people want.' Last month hundreds of stars including Sir Elton, Sir Paul McCartney and Kate Bush signed a joint letter to Sir Keir Starmer urging the Prime Minister to introduce safeguards against work being plundered for free.

Leader Live
2 hours ago
- Leader Live
Minister says AI ‘does lie' but defends Government amid copyright row
Peter Kyle acknowledged the technology was 'not flawless' as he insisted the Government would 'never sell downstream' the rights of artists in the UK. He also said he had 'mistakenly' said his preferred option on AI and copyright was requiring rights-holders to 'opt out' of their material being used by tech companies, and had since 'gone back to the drawing board'. Ministers have faced a backlash from major figures in the creative industries over their approach to copyright, with Sir Elton John this week describing the situation as an 'existential issue.' The Government is locked in a standoff with the House of Lords, which has demanded artists to be offered immediate copyright protection as an amendment to the Data (Use and Access) Bill. Peers have attempted to change the legislation by adding a commitment to introduce transparency requirements aimed at ensuring rights-holders are able to see when their work has been used and by whom. Asked about the risk of AI producing unreliable information, Mr Kyle said 'people need to understand that AI is not flawless, and that AI does lie because it's based on human characteristics'. 'Now it is getting more precise as we move forward. It's getting more powerful as we move forward,' he told Sky News's Sunday Morning With Trevor Phillips. 'But as with every single technology that comes into society, you can only safely use it and wisely use it by understanding how it works.' He added: 'We are going to legislate for AI going forward and we're going to balance it with the same legislation that we'll bring in to modernise the copyright legislation as well.' The Government has said it will address copyright issues as a whole after the more than 11,500 responses to its consultation on the impact of AI have been reviewed, rather than in what it has branded 'piecemeal' legislation. Among the proposals had been a suggestion that tech companies could be given free access to British music, films, books in order to train AI models without permission or payment, with artists required to 'opt-out' if they do not want their work to be used. Asked about the prospect of an opt-out clause, Mr Kyle told the BBC's Sunday With Laura Kuenssberg programme: 'I always had on the table from the outset an opt-out clause. 'But I mistakenly said this was my preferred option that had more prominence than perhaps some of the creatives wanted it to have, and I've now sort of gone back to the drawing board on that, because I am listening to what people want.' Last month hundreds of stars including Sir Elton, Sir Paul McCartney and Kate Bush signed a joint letter to Sir Keir Starmer urging the Prime Minister to introduce safeguards against work being plundered for free.


North Wales Chronicle
2 hours ago
- North Wales Chronicle
Minister says AI ‘does lie' but defends Government amid copyright row
Peter Kyle acknowledged the technology was 'not flawless' as he insisted the Government would 'never sell downstream' the rights of artists in the UK. He also said he had 'mistakenly' said his preferred option on AI and copyright was requiring rights-holders to 'opt out' of their material being used by tech companies, and had since 'gone back to the drawing board'. Ministers have faced a backlash from major figures in the creative industries over their approach to copyright, with Sir Elton John this week describing the situation as an 'existential issue.' The Government is locked in a standoff with the House of Lords, which has demanded artists to be offered immediate copyright protection as an amendment to the Data (Use and Access) Bill. Peers have attempted to change the legislation by adding a commitment to introduce transparency requirements aimed at ensuring rights-holders are able to see when their work has been used and by whom. Asked about the risk of AI producing unreliable information, Mr Kyle said 'people need to understand that AI is not flawless, and that AI does lie because it's based on human characteristics'. 'Now it is getting more precise as we move forward. It's getting more powerful as we move forward,' he told Sky News's Sunday Morning With Trevor Phillips. 'But as with every single technology that comes into society, you can only safely use it and wisely use it by understanding how it works.' He added: 'We are going to legislate for AI going forward and we're going to balance it with the same legislation that we'll bring in to modernise the copyright legislation as well.' The Government has said it will address copyright issues as a whole after the more than 11,500 responses to its consultation on the impact of AI have been reviewed, rather than in what it has branded 'piecemeal' legislation. Among the proposals had been a suggestion that tech companies could be given free access to British music, films, books in order to train AI models without permission or payment, with artists required to 'opt-out' if they do not want their work to be used. Asked about the prospect of an opt-out clause, Mr Kyle told the BBC's Sunday With Laura Kuenssberg programme: 'I always had on the table from the outset an opt-out clause. 'But I mistakenly said this was my preferred option that had more prominence than perhaps some of the creatives wanted it to have, and I've now sort of gone back to the drawing board on that, because I am listening to what people want.' Last month hundreds of stars including Sir Elton, Sir Paul McCartney and Kate Bush signed a joint letter to Sir Keir Starmer urging the Prime Minister to introduce safeguards against work being plundered for free.