Bubble Review 2025: Best Products From the Viral Skincare Brand
With over 52.5 million posts on the TikTok hashtag #BubbleSkincare alone, it's safe to say that Bubble has gone (and continues to go) viral on social media. Leaning into Gen Alpha and Gen Z aesthetics with brightly-colored packaging, social media-fronted campaigns, and expertly curated formulations that address the cohort's concerns, such as acne and oily skin, Bubble Skincare has given the industry a lesson in skincare marketing. I mean, the numbers speak for themselves!
I spoke with Shai Eisenman, founder and CEO of Bubble to learn more about the brand's origins, who the products are best for, and of course, the top Bubble products to shop right now.
Speaking as a consumer, Shai says that she noticed a gap in the market while shopping; this piqued her interest in creating her very own skincare brand. "I was immersed in the world of beauty as a consumer shopping in local pharmacies and drugstores. It was there when I saw how little innovation had taken place at the $20 and under price point and wanted to be able to bring that innovation to a wider consumer audience," Shai explains.
"When beginning to develop Bubble, I found the top experts in the skincare field to help me formulate the best products on the market. I am proud to say that we have an all-female in-house product development team behind our products and work with consulting dermatologists," she adds.
Since its launch, Bubble has adjusted to the wider consumer market after originally targeting teens. "At launch, Bubble was for teens needing gentle yet effective solutions, but today we are for everyone—our gentle ingredients and prestige-level formulations work across skin of all ages and stages," says Shai. She adds that the brand's all-female team of in-house chemists works hard to create formulations for all skin types. "Generally, our range is great for those with sensitive skin, as all our products are free from fragrance and irritating ingredients," Shai says.With all this new knowledge of the brand, I had no choice but to see what all the hype is about with a month of skincare trialing. From the most hyped Slam Dunk Hydrating Moisturizer Créme to the best-selling Fresh Start Gel Cleanser, I tested every Bubble product out there to curate a 'best of' list. So, keep reading to find out which made the cut...
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