These 28 TikTok Products Are The Cleverest Ones Of 2025 So Far

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25-04-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
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You're going to feel like a super spy wearing these bracelets that are secretly hair ties and rocking this chic work tote that's secretly a lunchbox.
1. Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz.
Amazon
Dae is a small business that specializes in haircare and styling products.
Check out a TikTok of the taming wand in action.
(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.)
Promising review: "I've tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I've tried. It also smells incredible! Love the size of the styling wand!" — Completely happy customer!
Get it from Amazon for $17.
2. A super effective and strangely whimsical foaming drain cleaner for anyone who wants to make cleaning a whole aesthetic. This gentle but powerful foam pulls up gunk and cleans out drains in sinks, bathtubs, and floor drains, helping prevent plumbing issues and making everything smell ~squeaky clean~.
Check out a TikTok of the foaming pink drain cleaner in action.
Promising review: "Wow! I don't think I've ever been more excited to use a cleaning product before. Who knew you could get so much satisfaction from a drain cleaner. I could probably make an ASMR video and post it, as it is that satisfying! Even though I had to angle this over my sink drain, to avoid the low faucet, it worked perfectly. The foam went down the drain and up through the overflow, bringing lots of black, yucky gunk with it. I have used lots of drain cleaners before, but not one that actually came up through the overflow. I'd never even considered what stuff was in there. It did a great job of cleaning everything out and it left the sink smelling fresh and clean as well." — Amazon Customer
Get it from Amazon for $15.98.
3. An SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a non-sticky, white cast-free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF.
www.amazon.com, www.amazon.com
Check out a TikTok of the Airy Sunstick Smoothing Bar in action.
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned black woman and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." — Martina
Get it from Amazon for $18.79.
4. An Uncrustables-inspired sandwich cutter that goes above and beyond the typical cookie cutter molds parents have been buying for years. This version is sharper and steadier, helping you get a clean cut and a more secure lock on the bread before you eat it fresh or put it in the freezer for meal prep batching.
www.amazon.com
Check out a TikTok of the sandwich cutter in action.
Promising review: "I've tried three other gadgets that advertised that they make Uncrustable sandwiches, and this is the only one that's made a perfect one. My kid's sandwiches have remained completely sealed and mess free while eating. I bought this one to prepare peanut butter and jelly's for a four day trip across country. Not a single time did I need to baby wipe my toddlers cause they were a sticky mess from jelly. I have made Uncrustables fresh and frozen to defrost later and it's all stayed sealed. I absolutely recommend.' — Elizabeth Monroe
Get it from Amazon for $7.90 (available in two sizes).
5. A — be still my hydrated heart — teensy 14-ounce Stanley Cup for the days when you aren't Big Thirsty, but Little Thirsty, and don't want to haul around a brick of water with you. Reviewers love this for traveling and so their littles can having matching Stanley cups with their big ones!
Amazon, www.amazon.com
Check out a TikTok of the baby Stanley in action.
Promising review:"Wonderful. Coffee stays a lot hotter in this cup. Great size. Matter of fact, it's perfect." — LaHoma
Get it from Amazon for $20 (available in ten colors and larger sizes, which come in dozens of colors).
6. A set of hair-tie bracelets designed to look like *actual* jewelry, so you won't be kicking yourself when you realize you left a hair tie on your wrist for every photo.
www.amazon.com, Amazon
Check out a TikTok of the hair ties in action.
Promising review:"I love these! These add the cutest touch to any outfit. They make you feel better about wearing a hair tie on your wrist. And they function great as both a hair tie and a bracelet! Not too tight to wear as either. Love them!" — Tiara Scheurell
Get a set of 20 from Amazon for $7.99 (available in nine styles).
7. A two-slice slim toaster to fit virtually *anywhere* in your tiny kitchen, and to look gosh darn adorable doing it. Bonus — these long slots make it ideal for larger slices of bread, like your beloved sourdoughs.
www.amazon.com, www.amazon.com
Check out a TikTok of the Bella toaster in action.
Psst — if you're looking to save space in your kitchen and don't want to sacrifice on aesthetic, check out Bella's matching line of compact, affordable kitchen appliances!
Promising review:"The narrow width of this toaster helps free up real estate on my small countertop, plus it accommodates two slices of toast, English muffins or bagels as well as a regular width toaster. It comes in a beautiful teal color which I love. And the three toast levels ensure you don't burn food and the quality of the toast is just right — from light to brown. I highly recommend it!" — Joyce Hill
Get it from Amazon for $19.99 (available in four styles).
8. A genius 2-in-1 knife and cutting board perfect for all your quick chopping needs that don't require a whole production of cutting boards. This scissor-like contraption lets you slice against a flat surface for easier use, then slide your veggies into a bowl or on top of a dish in a flash.
www.amazon.com, Amazon
Ronan is a small business that specializes in multipurpose tools for home use.
Check out a TikTok of the scissors in action.
Promising review:"This is a kitchen must-have. We use it all the time — it's so easy to use that even our kids use it. Very durable blade that continues to perform and get value for your money." — Dawn R.
Get it from Amazon for $15.99.
9.
The Pink Stuff's new "Sqeezy" sponge set, which is living up to its "miracle" catchphrase by helping reviewers with their toughest cleaning projects, like grimy pans, mildewed showers, and marked-up walls. If you aren't already in the cult of Pink Stuff cleaning paste, it's so good at its job that reviewers call it " gold in a jar" and " witchcraft."
www.amazon.com, www.amazon.com
Check out a TikTok of the Sqeezy in action.
Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn't look brand new like I was hoping, it's 10 times better!! This product really does work!" — GreenGoddess
Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for $9.99.
10. " The Peckish Pirates," a brand spanking new addition to the cult-favorite Magic Puzzle series so beloved on TikTok. Like the others before it, this isn't just a puzzle, but a whimsically illustrated, colorful journey — there are tons of Easter eggs in it, a collection of miniature scenes full of optical illusions and surprises, *plus* a magical twist at the end. You'll have to solve the puzzle to find out!
www.amazon.com
Check out a TikTok of the Peckish Pirates Magic Puzzle in action.
Promising review:"Another stellar puzzle from Magic Puzzle Company, featuring high-quality pieces, a hidden final image, and a unique solving experience. The artwork is full of detail, making it an immersive and engaging build. The pieces fit together snugly, with no puzzle dust, and the final reveal adds an element of surprise. If you're looking for a high-quality puzzle that's more than just a standard jigsaw, this one is worth every penny." — Baloptimus
Get it from Amazon for $22.99 (and check out the DELIGHTFUL assortment of Magic Puzzles for more options!).
11. Oxo's compact Cold Brew Rapid Brewer to make cold brew in FIVE MINUTES (!!) with results so quick and delicious that reviewers love it more than their beloved Aeropresses (and even call it " Aeropress 2.0"). Not only is it faster than comparable models, but it's cheaper, entirely portable, and doesn't need to be charged or plugged in. 🤯 You're going to be swimming in a RIVER of delicious, affordable cold brew with this gizmo.
Amazon
You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water.
Check out a TikTok of the Oxo Rapid Brewer in action.
Promising review: "I'm in love with various forms of coffee preparation and I've tried all forms of equipment to make them at home. If asked what I prefer for a quick cappuccino, that's easy. This OXO Rapid Brewer. I've played with my Aeropress for over two decades, including all the necessary add-ons and doo-dads to get close to what this machine does on the first attempt. Get comfortable with a bag of fresh beans, a quality burr grinder, and friends. Do rounds of blind taste tests. I think you'll agree." — Cynthia
Get it from Amazon for $33.93.
12. Byoma Phyto-Mucin Glow Serum as a "glass skin"-worthy, plant-based alternative to snail mucin serum with all of the same plumping, hydrating benefits that strengthen your skin barrier and amp up your ~glow~. If you have ultra-sensitive skin, this base layer might just be your new hydration holy grail!
Amazon
Check out a TikTok of the Phyto-Mucin Glow Serum in action.
Promising review: "Coming from someone who has incredibly sensitive and eczema prone skin, this is such a high quality product. It's moisturizing, hydrating, and gives that 'glass skin' look. It didn't make me break out which is a huge plus because I have to be very careful with new products. It goes great under makeup." — Kate
Get it from Amazon for $15.99.
13. A sophisticated leakproof laptop lunch tote with some real "I've got my life together" energy that will make you feel like a deli sandwich super spy when you unzip the ~secret~ insulated compartment at work. This chic little number not only has plenty of room for your grub, but for your laptop, accessories, and all the other bits and bobs you need for a long day at work!
www.amazon.com, www.amazon.com
Check out a TikTok of the laptop lunch tote in action.
Promising review: "This is such a nice tote bag with plenty of room for my food in the cooler compartment and also for my Macbook Pro and several other folders and a planner! An excellent purchase, the material is nice quality and the price is awesome! I did not want to spend a lot of money, but I was pleasantly surprised with this bag! Now, instead of carrying a tote bag with my computer, planner, and other files AND a separate cooler bag for my meal s, I carry ONE bag into work every day! So wonderful." — vcraig
Get it from Amazon for $29.99+ (available in black and white).
14. Medicube Deep Vitamin C Golden Capsule Face Moisturizer for a K-beauty staple that's almost a little *too* fun to use — it comes with liposome capsules you can pop on your skin, helping oxidize, brighten, and smooth your complexion with the added burst of concentrated vitamin C and niacinamide. This is designed to have both instant *and* lasting results, with many reviewers noting an immediate difference in skin's radiance after the first use!
Amazon, www.amazon.com
Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel like consistency and comes with a scooper, making it very easy to apply. You get a decent sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. I t may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60-year-old mother and she had told me how her skin felt like a baby's bum the next morning!" — tracey + kiwi
Get it from Amazon for $19.90.
15. A rechargeable heated ice cream scoop to give your poor spoons and your biceps a BREAK!! You deserve the sweet bliss of ice cream without feeling like you just did a whole CrossFit workout to get it.
www.amazon.com, www.amazon.com
Check out a TikTok of the heated ice cream scoop in action.
Promising review: "This electric spoon is spectacular. It's easy to use and comes with a cord and everything else. It's very practical and made of good material. It doesn't need anything; it just knows when to heat it up so that it turns out a spectacular scoop of ice cream." — Lisney
Get it from Amazon for $29.99 (available in five colors).
16. An app-controlled hybrid air purifier and nightstand with a HEPA filter for anyone playing Olympic levels of "making efficient use of space." This is an absolute game-changer for pet owners or allergy-prone humans, helping deodorize air and pick up pet dander (it even has a handy Pet Mode!). Reviewers love this for living areas and bedrooms alike.
www.amazon.com
Check out a TikTok of the air purifier nightstand in action.
Promising review:"This is a fantastic choice for offices or small bedrooms. I've been using it as a bedside air purifier, and it works perfectly without taking up much space. One of my favorite features is the smart ambient light. It automatically changes color based on the air quality, providing a clear and intuitive way to monitor indoor air conditions. Another brilliant feature is that the ambient light automatically turns off when the room lights are off, making it ideal for nighttime use. There's no annoying glare when sleeping, yet it continues to purify the air quietly and efficiently. Overall, this is a smart, compact, and highly effective air purifier, perfect for small rooms." — SHEN Z
Get it from Amazon for $179.99 (clip the $40 off coupon on the product page for this price; also available as an air purifier without the tabletop).
17. Ninja's new *portable* Crispi Air Fryer system, perfect for people with high foodie standards and a chaotic schedule. This "all-in-one system" cooks your food in the same container you eat from, so you can pop your meal into the air fryer, cook it, and either pack it for later or eat it right out of the container.
Amazon, www.instagram.com
Check out a TikTok of the Ninja Crispi Air Fryer System in action.
Each air fryer comes with the"PowerPod," two containers (a 4-quart and a 6-quart), and lids. The PowerPod has auto-shutoff and four modes: Max Crisp, Bake, Air Fry, and Recrisp. The "feet" are heat-safe, so you can prop it on any surface without worrying!
Promising review: "I got my Ninja Crisper today and reheated some stuffed bread with feta cheese and spinach, and it did a wonderful job. I t was like it just came out of the oven the first time. Nice and crispy outside, but the inside heated just right. I love that the bottom glass can be covered with the lid it comes with. They come with a metal plate you can put in the glass bottom part, and it actually fits into the lid, so it doesn't get lost. The glass makes a difference in the taste, too. It is a great product and well worth it." — Jennifer
Get it from Amazon for $159.98 (available in three colors).
18. A bone conduction Bluetooth pillow speaker that I'm not entirely unconvinced isn't witchcraft?? You can place it under your pillow so only *you* hear the sound projecting from it, so you can keep streaming content, listening to audiobooks, or even playing white noise and sleep sounds without disturbing anyone else in the room.
Amazon
Check out a TikTok of the the bone conduction pillow speaker in action.
This even comes preloaded with 10 sleep sounds!
Promising review: "When I pulled this out I wasn't sure it was big enough to provide quality sound, but surprisingly these are rock solid. My wife uses them to listen to music while I go to sleep with white noise. This way she's able to listen to her music plenty loud enough as it's in her pillowcase, where I can listen to my white noise. She gets her music, and we both get some some rest. It's as simple as that." — R. Burke
Get it from Amazon for $30.99.
19. A TrayMask, a disposable tray cover for the plane for anyone who knows deep down in their bones that no amount of wiping down the tray will undo the decades of ICK that exist on that surface. Bonus: this comes with a word search and tic-tac-toe boards for extra entertainment!
www.amazon.com
TrayMask is a small business that specializes in table tray covers.
Check out a TikTok of the TrayMask in action.
Get a set of 10 from Amazon for $12.99.
20. Nick's Keto Candy Bars for anyone with dietary restrictions to enjoy a scrumptious treat, and for anyone who wants to pack in extra fiber to get one heck of a delicious hack — each bar contains 28%–34% of the recommended daily fiber needs!
www.amazon.com, www.amazon.com
Check out a TikTok of Nick's bars in action.
Promising review: "I have tried Nick's salted caramel keto ice cream and LOVED it, so I wanted to search for some more of Nick's products and found these chocolates. I got the coconut and peanut/fudge ones, and let me tell you they are DELICIOUS! I would highly recommend these chocolates and will definitely be ordering again in the near future!!" — Emina
Get a 15-count variety pack of Coconut and Peanuts & Fudge for $29.99.
Psst — Nick's also makes a DELICIOUS variety of Swedish-style chocolate protein bars and nut bars you can check out on their Amazon storefront!
21. A set of silicone toothbrush and razor holders you can stick on the bathroom or shower wall to keep your little buddies germ free and easily accessible.
www.amazon.com, www.amazon.com
Check out a TikTok of the silicone holders in action.
Promising review: "We used to keep all of our toothbrushes in a mason jar. This way it saves more spaces and eliminates accidental use of someone else's toothbrush. (YUCK!) They hold the toothbrushes well, look decent, and are very functional." — Jacques S.
Get a set of six from Amazon for $8.99 (available in five colors and color combos).
22. A Grim Steeper silicone tea infuser to remind you that life is, in fact, too short to skip on your delicious morning cuppa.
www.amazon.com, www.amazon.com
23. An electric travel kettle for all the tea, coffee, and oatmeal monsters out there who want instant, portable access to their lifeblood. People love this for at-home use when they're not traveling, too — it boils SUPER fast for quick cuppas, and has a small profile that makes it easy to put away.
www.amazon.com, www.amazon.com
Promising review:"This gorgeous lil' portable kettle has been the best companion during all my travels this year! I drink a LOT of tea and am religious about making my special elixirs and healing potions every morning. I appreciate how quickly it heats up, and how long it keeps water hot. I have always followed the directions and use common sense when handling it, and have never had any issues with anything so far. Very satisfied with this purchase! Would highly recommend." — Sassy Mama
"I bought this after seeing it on a TikTok 'influencer' Amazon storefront. This is a GREAT item to have for MY bedroom (hubby has his own) and at night I make a nice cup of hot tea, kick my feet up with my dog (of course), and I feel content." — Shannon
Get it from Amazon for $27.53 (available in six colors).
24. A retractable remote control tether that's basically a tiny babysitter for your remote, so you don't have to go deep sea diving through your comforter or your couch cushions every time that lil' gizmo plays hide and seek. All you have to do is install the small self-adhesive tether on a flat surface and attach the remote with the strong adhesive pad.
Amazon
Check out a TikTok of the retractable remote tether in action.
Promising review: "Our family often misplaces remotes. I bought this so help solve that problem and we have not lost the remote since. It's super easy to set up and use, the product itself isn't too pricey. Definitely worth the time and money." — Chelsea
Get a two-pack from Amazon for $18.99.
25. A leakproof collapsible water bottle to make you feel a little bit like a witch when you roll it back up and it just ~disappears~ conveniently in your purse.
www.amazon.com
Check out a TikTok of the water bottle in action.
Promising review: "Love this product! I work out on the go, so I'm always in need of a water bottle, but I hate carrying a big one around all the time. This bottle is a nice size to use while running/walking (lightweight and easy to carry), it doesn't leak like most plastic bottles, and it's easy to roll/fold up and store in a bag after you're done. Overall, great design and functionality. 10/10." — LaMonica
Get it from Amazon for $17.99+ (available in five colors).
26. An investmentworthy Manta Pro Sleep Mask, aka the absolute holy grail in sleep masks — the adjustable contoured eye cups guarantee blackout darkness without putting any pressure on your eyes, and the ventilated, cooling design keeps you feeling easy breezy all night long.
Amazon
Manta Sleep is a small business that specializes in sleep accessories.
Check out a TikTok of the Manta Pro Sleep Mask in action.
Promising review: "Best purchase i've EVER made!! The price is a bit scary especially for an eye mask, but it's worth every single penny. My past eye mask which was a blackout one was using straps and pressed against my eyes which caused horrible headaches. With the raised part at the eyes and strap design that worry is long gone. It is super comfy if you're a side sleeper like me, or any way you sleep! Blocks out all light. I can sleep midday without getting a peek of sun. The adjustable strap is super easy to use and doesn't snag your hair (amazing for us long haired girlies). Def invest if you're someone who can't stand the smallest light when trying to sleep!" — ItsSanny
Get it from Amazon for $85.
27. A set of lightweight, super sharp cylinder block kitchen knives that did NOT come here to play — the blades on these are so good that reviewers warn to be careful, because they're even sharper than you think! This is an especially clever space-saving option for smaller kitchens, since the cylinder block takes up less space (and looks quite chic, too).
www.amazon.com, www.amazon.com
Check out a TikTok of the cylinder block knives in action.
Promising review: "These knives are lightweight yet SUPER sharp. The scissors are a bonus! I wash the knives in the top rack of my dishwasher and they are still fine. The knife block and knife handles look like wood, and the block looks amazing on my countertop. This block holds a lot of knives. This is a great value for the money. I like the modern look to this too." — jdl
Get it from Amazon for $29.99 (available in khaki and black).
28. A chic and deeply convenient portable snack tray with a flat, minimalist design that makes it ideal for traveling with charcuterie or crudités. The absolute *flex* of showing up to a picnic or an outdoor potluck with this pretty little container all ready to go.
www.amazon.com, www.amazon.com
Check out a TikTok of the portable snack tray in action.
Promising review:"This snack tray set from Crudites was such a great find! The quality is amazing for the price. The flexible lids make them super versatile, and being dishwasher safe is a huge bonus. I've already bought sets for my family and friends — they're perfect for picnics, work lunches, and storing leftovers. I can't wait to use them during the holidays for all the charcuterie and veggie platters. I highly recommend them!" — june
Get a pack of two from Amazon for $24.95 (also available in a four-pack and rectangular sizes).