Welsh lamb and beef to be promoted in New York
Hybu Cig Cymru – Meat Promotion Wales will promote the goods at the New York Summer Fancy Food Show, taking place from Saturday to Monday, to help strengthen trade links with America.
Samples will be served and cooking demonstrations held while HCC and Welsh exporters will also take part in meetings and discussions.
Jason Craig, HCC's market development lead, said: "Since the American market reopened several years ago, HCC has been working to develop trade in the market.
"America is a market with large potential and we have seen small but significant growth in terms of trade volumes over the last couple of years."
The USA reopened to UK beef exports in 2020 and to lamb in 2022, following the lifting of a 20-year ban.
HCC, in partnership with the Welsh Government, will also host a 'Celebration of Welsh Lamb' event at the British Consulate in New York.
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