Latest news with #MeatPromotionWales
South Wales Argus
14 hours ago
- Business
- South Wales Argus
Welsh lamb and beef to be promoted in New York
Hybu Cig Cymru – Meat Promotion Wales will promote the goods at the New York Summer Fancy Food Show, taking place from Saturday to Monday, to help strengthen trade links with America. Samples will be served and cooking demonstrations held while HCC and Welsh exporters will also take part in meetings and discussions. Jason Craig, HCC's market development lead, said: "Since the American market reopened several years ago, HCC has been working to develop trade in the market. "America is a market with large potential and we have seen small but significant growth in terms of trade volumes over the last couple of years." The USA reopened to UK beef exports in 2020 and to lamb in 2022, following the lifting of a 20-year ban. HCC, in partnership with the Welsh Government, will also host a 'Celebration of Welsh Lamb' event at the British Consulate in New York.
Business News Wales
21-05-2025
- Business
- Business News Wales
Hybu Cig Cymru Seeks Industry Input for Future Vision
Red meat levy board Hybu Cig Cymru – Meat Promotion Wales (HCC) – is seeking levy-payers' views to help shape the industry's future strategic direction. An online survey is seeking to capture the views of levy payers and help inform HCC's new Vision 2030 – an important strategic document that sets the organisation's priorities in supporting the red meat industry for the next four years. HCC Chief Executive José Peralta said: 'HCC's strategic purpose, underpinned by the Red Meat Industry (Wales) Measure 2010, comes from its vision document. As we look towards the culmination of the current vision, we must also plan for the next. I have met with a number of key stakeholder groups in recent weeks to start this important discussion. The survey is the next step to gather industry views on the industry's challenges and priorities, and what HCC can do to support it. 'Our survey will form part of a wider engagement plan delivered throughout 2025, which will include meetings and HCC attendance at livestock markets and events, the first being NSA Welsh Sheep at Tregoyd Farm, Brecon. We would ask levy payers to come and talk to us at forthcoming events, or fill the online survey to make your views heard. It is vital that stakeholders from across Wales contribute to the process so that HCC is fully informed of the complex challenges within our industry.' The survey will be open until Friday 25 July and can be found here or on the HCC website:
BBC News
27-04-2025
- General
- BBC News
Climate change: Welsh meat promoter HCC criticised over comments
A group that promotes Welsh meat has been accused of "peddling climate change misinformation".Hybu Cig Cymru (HCC) - Meat Promotion Wales posted on Facebook that it's a "myth" that "methane emissions from cows are responsible for global warming", attracting some chief executive Jose Peralta has since defended the post, adding that human activity was "responsible for global warning" and "within that human activity, cattle production is one of them".But Rory Francis, director of charity Cymdeithas Eryri / Snowdonia Society, called the post "hugely disappointing". "They should have a mission to explain that we should be talking to each other rather than peddling misinformation," he is the second most common greenhouse gas after CO2 and is released by livestock, such as cows and sheep, when they burp. "I acknowledge that they are partly responsible for it, but they're not responsible exclusively for it," said Mr Peralta, in an interview on BBC Radio Wales' Sunday said the HCC's own campaign, the Welsh Way, was trying to take the lead in sustainable beef and lamb production, but that greenhouse gas emissions in the agricultural industry were only part of the global issue, with transportation and energy generation also contributing. Mr Francis said HCC had a "good story to tell" about Welsh farming and should not be "basing their pitch on something which is untrue".He also said the organisation was funded by the Welsh government which had a "proud record of showing leadership on the climate crisis". The Welsh government said HCC was an independent body and it was for it to "decide what they publish on their social media channels"."We would however, like any other body, expect them to be accurate and evidence-based," it said.
Telegraph
19-02-2025
- Health
- Telegraph
Healthy ways to eat meat and fish (without spending a fortune)
Not keen to give up on meat? You're not alone. A recent study indicates that 34 per cent of people who claimed to be vegetarian still eat it sometimes, while 19 per cent admitted to eating meat in secret. Of those who had simply tried to reduce their consumption, 14 per cent then gave up on rationing their intake. The study was commissioned by Hybu Cig Cymru (Meat Promotion Wales) which does, to be fair, have skin – possibly sizzling, crunchy pork crackling skin – in the game. Nonetheless, the results don't come as a surprise. Despite the relentless messaging reminding us that eating too much meat is bad for the planet, our health and our bank balance, many of us aren't ready to give it up altogether. Nor are the health professionals telling us to ditch meat. The NHS recommends up to 500g per week of red and processed meat, along with at least two portions of fish (one of them oily). There are no UK guidelines for white meat, but the EU reckons up to twice a week is fine. There are good reasons to keep a modicum of meat and fish in our meals. It's a great source of complete protein, with all nine of the essential amino acids. Meat and fish also provide lots of iron, and crucially this is heme iron, much more easily assimilated by the body than plant iron, aka 'non-heme iron'. With one in 11 women anaemic from not getting enough iron, it's something to keep an eye on. All well and good. But with prices for food still stubbornly high, and good quality meat attracting a premium, eating it can seem beyond the weekly grocery budget. So we've hunted down the key ingredients to help you to eat meat thriftily, healthily and in an environmentally conscious way – and there's no need to do it in secret. Venison Venison is a fantastic source of lean protein. It's lower in fat than other red meat but also, crucially, lower in saturated fat. It also packs a big flavour punch, so while you can substitute it for beef in casseroles, you can use much less and still get a good meaty, savoury taste.
