Excitement in the air as Oman Kite Festival kicks off in Bar Al Hikman
Kicking off the festival, Dr Hashil Al Mahrouqi, CEO of Omran Group, welcomed athletes, spectators, and community members to the opening ceremony, setting the tone for what promises to be one of the most dynamic watersport events Oman has hosted.
Organised by Oman Sail and proudly supported by Omran Group, the 10-day festival (July 14–24) brings together a diverse lineup of international and local kitesurfers, who will compete in a series of races and freestyle showcases spanning Oman's eastern coastline—from Bar Al Hikman and Al Ashkharah to Masirah Island and Ras Al Hadd.
'There's been a lot of excitement leading up to this,' said Firas Asqul, Project Manager at Oman Sail. 'From studying the market, we felt it was the right time to host a large-scale, public-facing event. We're thrilled to see it finally take off.'
The event schedule includes competitive highlights such as the Kite Course Race at Bar Al-Hikman (July 15), the adrenaline-pumping multi-stage Downwinder Race (July 16, 20, 21), Big Air and Freestyle Shows on Masirah Island (July 17–18), a Coastal Race in Ras Masirah (July 19), and the grand finale Slalom Race at Ras Al Hadd Lake on July 24.
For Omani participant Khalfan Al Athubi, a sailing skipper who has been kitesurfing for four years, the challenge goes far beyond competition. 'I've always wanted to try a downwinder. I've never done long distance before—not even in training—so I'm really excited. Hopefully I can go far with it.'
In addition to sporting excitement, the festival also showcases Oman's commitment to sustainability, tourism, and youth engagement in line with Oman Vision 2040. Community beach clean-ups, a small business exhibition at Al Ashkharah Park, and artisan markets give the event a cultural and environmental dimension—connecting sport to purpose.
Senior leaders from Omran and Oman Sail, including CEO Dr. Khamis Al Jabri of Oman Sail and Johanna Ilic from Omran, were present at the opening to show their support. Their remarks emphasised the national importance of the festival as a platform for showcasing Oman's stunning coastal landscapes, supporting local talent, and drawing international attention to the country's growing watersports scene.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Muscat Daily
a day ago
- Muscat Daily
Festival highlights Oman's credentials as kiteboarding hub
Al Ashkharah – Oman Kite Festival 2025 is continuing its journey along the sultanate's coastline with the third leg of Oman Downwinder reaching Al Ashkharah, as 90 international and local riders advance through the multi-stage event aimed at highlighting the country's coastal tourism and marine sports potential. Since its launch on July 15, the fleet of kiteboarders has crossed some of Oman's most scenic and wind-rich marine locations, including Bar al Hikman, Masirah Island and Ras Ruwais, en route to Pink Lagoon. Organised by Omran Group in collaboration with Oman Sail, Visit Oman and Oman Adventure Centre, the festival is part of a broader effort to position Oman as a global destination for adventure sports and experience-based tourism. The second leg on Sunday, covering a 42km stretch between Masirah Island and Ras al Ruwais, saw 15 riders race along clear waters and an unspoilt coastline. Omani athlete Al Mukhtar Abdul Karim al Mujaini claimed first place, followed by fellow Omani Ayman Abdullah al Ghafri in second and Egypt's Ahmed Mohammed in third. After two stages, Mujaini leads the overall rankings, followed by Mohammed and Ghafri. The Masirah Island leg also hosted the Coastal Race, contested by 33 riders. Germany's Fryderyk Cuba secured the top spot, with Mujaini finishing second and Marta Morlo of Poland in third. A Big Air Show and Freestyle Show were also held, giving participants a platform to demonstrate their technical skills and the dynamic capabilities of modern kiteboarding equipment. With its open beaches and consistent wind, Masirah Island has emerged as a promising venue for future international events, reinforcing Oman's place on the global map of kiteboarding and marine adventure sports. Shaima al Asmi, Project Manager of the festival, said the event's impact is already visible. 'It has brought together international athletes and raised the profile of our coastline. It promotes Oman as a year-round destination for adventure seekers, especially during the summer season,' she said. Shaima al Asmi Mujaini described the second stage as physically demanding. 'It was a tough leg with strong winds and high waves,' he said. 'The level of competition has risen with each stage, but I'm pleased with my performance.' The festival now moves to Al Ashkharah, followed by Ras al Jinz and Ras al Hadd, with the final leg scheduled for July 24. The Oman Kite Festival builds on the momentum of the 2024 Oman Downwinder and aims to unlock new tourism value in lesser-known regions. It supports domestic travel, encourages local participation, and contributes to Oman's broader tourism strategy under Vision 2040 by integrating sports, nature, and community-driven development.
Muscat Daily
a day ago
- Muscat Daily
Tourism career camp trains 50 Omani students
Muscat – The first edition of a summer camp designed to familiarise school students with careers in tourism and hospitality concluded on Monday. It was organised by Oman Tourism Development Company (Omran Group) in collaboration with Directorate of Career Guidance and Student Counselling under Ministry of Education (MoE). The ten-day programme included 50 students from Grades 10 and 11 who engaged in a series of site visits and interactive workshops across Omran-affiliated tourism and hospitality entities. The aim was to provide participants with a deeper understanding of the tourism industry and its career possibilities. The closing ceremony was held under the patronage of H E Abdullah Khamis Ambusaidi, Undersecretary for Education in MoE, with Dr Hashil Obaid al Mahrouqi, CEO of Omran, and officials of the group and ministry in attendance. Maha al Farsi, HR Business Partner at Omran, said the camp served as a practical introduction to the sector's core areas. 'We were impressed by the students' enthusiasm and commitment. The camp provided real-world exposure and helped raise early career awareness. We see this as an important step towards building local talent for Oman's tourism sector.' Zahran bin Nasser al Maghadri, Assistant Director of Studies and Entrepreneurship at the ministry's Vocational Guidance Centre, noted the initiative's alignment with broader education goals. 'The camp bridged the gap between education and the job market. It helped develop key skills and highlighted national opportunities. This is a model of effective public-private partnership.' Students also reflected positively on the experience. Aya Sultan al Wahaibi said the camp was 'inspiring and useful', while Mohammed Ali al Maamari described it as 'a fun and practical way' to learn about the industry. The summer camp is part of Omran Group's #IAmTourism strategy, aimed at developing a national workforce in the tourism sector. The strategy focuses on four areas: raising awareness of tourism careers, attracting local talent, improving retention, and strengthening institutional collaboration.
Observer
3 days ago
- Observer
Dhofar: From seasonal escape to sustainable destination
Dhofar is no longer just Oman's monsoon hideaway. A quiet transformation is underway—one that aims to shift the governorate from a three-month seasonal destination into a vibrant, sustainable tourism hub active year-round. With upgraded infrastructure, flagship investments, and an emerging vision aligned with Oman Vision 2040, Dhofar is preparing for its next chapter. FOUNDATIONS IN PLACE Roads have been expanded, Salalah Airport upgraded, and municipal services improved to better serve both residents and the growing number of visitors. In areas like Salalah, Taqah, Mirbat, and Dalkut, we're seeing new hospitality projects, retail developments, and expanded urban services—laying the groundwork for a richer tourism offering. Official data reflects this shift. Tourism contributed RO 2.7 billion to Oman's GDP in 2024, with Dhofar playing a key role—especially during the Khareef season. Still, the governorate's impact remains modest compared to its potential. Meanwhile, outbound travel by Omanis and residents reached RO 1.8 billion—a strong indication that domestic destinations like Dhofar could capture more of that spending if they delivered the right experiences. More than 3.8 million tourists visited Oman in 2024, with over half arriving from the United Arab Emirates. That market—familiar, affluent, and right next door—remains under-leveraged. TWO PROJECTS, ONE DIRECTION Among the most promising signs of Dhofar's evolution are two standout developments: Janaen Salalah, a 5.5 million square metre agritourism destination developed by Omran Group, is designed to blend farming, hospitality, and environmental learning. Coconut and papaya plantations will sit alongside eco-lodges, educational trails, a local produce village, and spaces for cultural exchange. It is a model that fuses sustainability with lifestyle—rooted in place, yet globally relevant. Just a few kilometres away in the Ittin Plain, the award-winning Boulevard al Rathath is preparing to offer something entirely different: a 470,000 m² leisure and entertainment district inspired by the interplay of mist, water, and the Omani identity. With a total investment of RO 40 million, the project includes the 'Grand Souq,' botanical gardens, canal-side restaurants, suspended walkways, open-air theatres, and retail experiences—all built around a central theme of nature in motion. The first phase will be funded by the Ministry of Finance with RO 10 million, with the remaining capital coming from the private sector. Together, the two projects are expected to attract more than 1 million visitors annually and generate over 1,500 jobs, helping diversify Dhofar's economy while creating lasting value for local communities. Both are firmly aligned with Oman Vision 2040's pillars: economic diversification, sustainable cities, private sector empowerment, and local value creation. THE MISSING PIECE: INTEGRATION Despite such gains, the region's tourism landscape remains fragmented. Activities during Khareef are not yet unified under a central brand or management body. Events are often organised in silos, and promotional campaigns—though well-intentioned—lack the consistency, identity, and storytelling power required to position Dhofar competitively on the global map. If Dhofar is to become a true four-season destination, we must move from infrastructure to orchestration—from building roads and hotels to building narratives, partnerships, and systems that hold everything together. FOUR PRIORITIES FOR THE FUTURE 1. Establish a central tourism authority in Dhofar to plan, brand, and coordinate all tourism seasons—Khareef and beyond. 2. Boost investment in eco-, cultural, and adventure tourism in underutilised protected areas, while maintaining environmental integrity. 3. Launch a unified digital platform for booking, navigation, real-time updates, and feedback—making every visitor's phone a smart travel companion. 4. Empower local communities not just as workers, but as owners and storytellers, bringing Dhofar's identity to life through food, crafts, hospitality, and heritage. A TOURISM VISION ROOTED IN PEOPLE At the end of the day, tourists don't come back because of how many stars a hotel has. They return because of how a place made them feel. The warmth of a honey-seller in Mirbat, the pride of a farmer planting coconut trees in Janaen, or a young guide explaining the history of frankincense under the drizzle of Khareef—these are the memories that turn visits into stories, and stories into loyalty. Dhofar's natural beauty is already world-class. What will set it apart is how it uses that beauty to foster connection—between people and place, past and future, economy and ecology. There is no shortage of effort. Ministries are supporting, investors are building, and communities are ready. But to truly elevate Dhofar, these efforts must converge. With coordination, imagination, and a clear sense of purpose, Dhofar can become more than a season—it can become a signature of what sustainable tourism in Oman looks like. The map is drawn. The first foundations are in place. What comes next will define not just Dhofar's tourism—but its legacy.
