Sweden's H&M Studio captures Marrakesh essence in Resort 2025 capsule
With vibrant Marrakesh city life and serene desert wonders at its heart, H&M Studio brings together harmonious contrasts and an emphasis on craftsmanship for their Resort 2025 Capsule collection. Airy summer dresses, kaftans and knits meet bold, minimalistic silhouettes in tailoring and denim separates. Radiating with confidence, each piece is ready for a magical summer getaway – and beyond. The H&M Studio Resort Capsule will be available in selected stores and at hm.com from 8th of May 2025.
'For the H&M Studio Resort Capsule collection, we turned to the vivid sights of Marrakesh and serene beauty of the surrounding desert. There's an eye for intricate detail and love of craftsmanship that we also wanted to bring through with the different embellishments and embroidery, but also shapes of necklines and hems. The result is dreamy yet fierce and modern,' says Kathrin Deutsch, collection designer at H&M Studio .
The H&M Studio Resort 2025 capsule collection draws inspiration from Marrakesh's vibrant city life and serene desert landscapes. Featuring airy dresses, kaftans and structured tailoring, the collection balances craftsmanship with bold silhouettes. Key pieces include embellished cotton jackets, curved-leg jeans and printed kaftans in a palette of terracotta, beige, black, white and vibrant blues.
The colour palette ranges from calming terracotta and sandy beiges with black and crisp white to the most vibrant blues. Materials include linen, cotton and chiffon that move with ease. Key pieces include a cropped beige cotton jacket with a curved statement neckline, stud embellishment and heavily embroidered pattern. It can be paired with the engineered curved-leg beige jeans that have studs along the side seams. Printed full-length kaftans flow beautifully in custom patchwork prints that layer iconic Moroccan motifs.
A black cropped waistcoat features contrast stitching, covered buttons, beading on the hem, raised piping, and small tassels. The dusty blue maxi-dress has sheer sleeves, stud detailing overlay, ruching and a cut-out back. A white shirt in heavy cotton poplin with a curved hem also has cut-out details at the side for an edgier feel. Matching wide-leg trousers have a slouchier look with a drawstring waist and tassel details.
Accessories in the capsule include a terracotta bikini with asymmetric top, golden flat mules with knot-detailing, rope high heel sandals, a light terracotta suede bag with whipstitch detailing and golden details, sunglasses, a tassel necklace and earrings embellished with studs and crystal beads. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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