Etihad Salam Telecom Company partners with Genesys to transform customer experience across Saudi Arabia
Both companies have joined together to leverage a comprehensive telecommunications solution that combines advanced SIP trunk services and call center platforms, transforming customer experience through AI, automation, and cloud-based technologies.
Riyadh, Saudi Arabia: Etihad Salam Telecom Company, a leading provider of telecommunications services in Saudi Arabia, and Genesys with the globally recognized call center solutions provider, announced a strategic partnership formalized at LEAP 2025. The partnership aims to address critical market needs and elevate customer experience through innovative solutions.
Abdullah Mohammed Khorami, Chief Business Officer at Salam said: " Etihad Salam Telecom Company is excited to embark on this journey with Genesys, a partnership that we believe will redefine customer interactions and satisfaction in the telecom industry. Together, we aim to provide a seamless and people-centered mobile experience, incorporating AI, automation, and cloud-based technologies to transform the way businesses connect with their customers."
Salam's SIP Trunk service, known for its cost-effectiveness and scalability, combined with Genesys's expertise in customer experience and its recent successful launch of its platform on Oracle Cloud Infrastructure (OCI) locally, will address consumers need for stable and reliable telecommunications infrastructure.
Evren Aker,Director of partner sales - META at Genesys said: "Genesys is excited to partner with Salam, a company that truly understands the importance of connecting technology with human needs," said a high-ranking Genesys official. "We look forward to applying our expertise in customer experience to enhance Salam's robust telecom services, delivering unparalleled value to our mutual customers."
Business partners of Salam can look forward to an advanced system that not only caters to their current needs but anticipates future demands, ensuring a scalable, efficient, and user-friendly customer service environment. This partnership marks a significant milestone in providing solutions that are not only technologically advanced but also foster human-centric connections, ensuring customer satisfaction and loyalty.
-Ends-
About Etihad Salam Telecom Company
Etihad Salam Telecom Company Salam is a leading homegrown telecommunications company based in Saudi Arabia, and part of the Mawarid Media & Communications Group (MMCG) and Mawarid Holding Company recently recognized as the Kingdom's fastest growing and most innovative telecom brand. Salam has operated one of the region's most established telecom networks since 2005. It provides market-leading next-generation enterprise and wholesale ICT solutions for business, government, and local and international carrier and operator services, as well as fixed and mobile services that enhance the company's offerings in support of the digital transformation in the Kingdom of Saudi Arabia.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Khaleej Times
4 days ago
- Khaleej Times
Wes Anderson reveals his 'unsuccessful' attempts to cast Jodie Foster in multiple films
Acclaimed director Wes Anderson, known for his quirky and star-studded ensemble casts, recently shared that he has tried, but failed, to cast actress Jodie Foster in several of his films over the years. The Oscar-winning director revealed that despite his repeated efforts, timing never seemed to align, preventing him from working with the legendary actress. According to Deadline, in a recent interview, Anderson admitted, "Over the years, I had so many movies that I tried to get Jodie Foster to be in." He explained that this was a recurring effort, with Foster being approached for roles in several films. "It used to be that every movie, we went to Jodie Foster for a part. And I think I did it three movies in a row, maybe four," Anderson recalled, speaking fondly of his admiration for the actress. "I met her, and I liked her. And I thought it was going to get her. And I think she's just great, Jodie Foster," he said. "And I loved her." Despite his best efforts, Anderson's attempts to cast Foster were unsuccessful, and the timing never seemed right for both parties. The director went on to explain that sometimes the timing and type of work just don't match up. "I still would like to get Jodie Foster. But I guess after asking a few times, I thought maybe I'm not... I think sometimes somebody has an idea of the kind of work they want to do at that time in his or her life, and we weren't right," he said. Anderson did not specify which roles he envisioned for Foster. Anderson's most recent work, The Phoenician Scheme, marks his 13th feature film. The film is centred around Benicio del Toro, who plays Zsa-zsa Korda, a wealthy businessman. Korda becomes the target of a dangerous pursuit after appointing his nun daughter, Sister Liesl (Mia Threapleton), as the sole heir to his vast estate. The film has been released in theatres, garnering attention for its unique storytelling and star-studded cast, further cementing Anderson's signature style. Meanwhile, Jodie Foster made her debut in French cinema with Vie privee (A Private Life). The film premiered last month at the prestigious Cannes Film Festival, where The Phoenician Scheme was also in the running for the Palme d'Or.
Channel Post MEA
08-05-2025
- Channel Post MEA
IBM And Oracle To Advance Agentic AI and Hybrid Cloud Capabilities
IBM is working with Oracle to bring the power of watsonx, IBM's flagship portfolio of AI products, to Oracle Cloud Infrastructure (OCI). Leveraging OCI's native AI services, the latest milestone in IBM's technology partnership with Oracle is designed to fuel a new era of multi-agentic, AI-driven productivity and efficiency across the enterprise. Organizations today are deploying AI throughout their operations, looking to take advantage of the extraordinary advancements in generative AI models, tools, and agents. AI agents that can provide a single, easy-to-use interface to complete tasks are emerging as key tools to help simplify the deployment and use of AI across enterprise operations and functions. 'AI delivers the most impactful value when it works seamlessly across an entire business,' said Greg Pavlik, executive vice president, AI and Data Management Services, Oracle Cloud Infrastructure. 'IBM and Oracle have been collaborating to drive customer success for decades, and our expanded partnership will provide customers new ways to help transform their businesses with AI.' Watsonx Orchestrate to support multi-agent workflows To give customers a consistent way to build and manage agents across multi-agent, multi-system business processes, spanning both Oracle and non-Oracle applications and data sources, IBM is making its watsonx Orchestrate AI agent offerings available on OCI in July. This multi-agent approach using wastonx Orchestrate is designed to work with the expansive AI agent offerings embedded within the Oracle AI Agent Studio for Fusion Applications, as well as OCI Generative AI Agents, and OCI's other AI services. It extends the ecosystem around Oracle Fusion Applications to enable further functionality across third-party and custom applications and data sources. The first use cases being addressed are in human resources. The watsonx Orchestrate agents will perform AI inferencing on OCI, which many customers use to host their data, AI, and other applications. IBM agents run in watsonx Orchestrate on Red Hat OpenShift on OCI, including in public, sovereign, government, and Oracle Alloy regions, to enable customers to address specific regulatory and privacy requirements. The agents can also be hosted on-premises or in multicloud environments for true hybrid cloud capabilities. IBM Granite Models Hosted on OCI Data Science To give customers more choice of fit-for-purpose, compact and efficient models, Oracle intends to make the IBM Granite family of AI models available through its OCI Data Science via AI Quick Actions. To streamline Granite access, the open-source Granite models are expected to be available within OCI as a cached LLM in the second half of this year. 'By integrating our AI with Oracle's offerings, we're enabling businesses to easily deploy and manage AI agents across their enterprise,' said Kareem Yusuf Ph.D, Senior Vice President, Ecosystem, Strategic Partners & Initiatives, IBM. 'Our collaboration with Oracle illustrates how IBM and our partners offer clients a seamless and flexible path to scale AI.' IBM Software to be Available on OCI Oracle and IBM also plan to make IBM Envizi ESG Suite available on OCI, with an initial release in Saudi Arabia expected within the next 12 months. IBM Envizi is an enterprise sustainability solution that automates the capture, management and reporting of environmental, social, and governance (ESG) data. IBM's is now certified to run on OCI, enabling customers to leverage its industry-leading scalability and performance for bare metal and virtual machine instances with the benefits of the Red Hat OpenShift. is an enterprise-grade developer studio for building, running, and managing AI applications. Bringing to OCI can help organizations develop AI services on OCI, where they may already have applications and data, and deploy them into their application of choice with a collection of the APIs, tools, models, and runtimes. Expanded Oracle Services from IBM Consulting IBM is introducing expanded consulting services to help customers turn enterprise strategy into enterprise outcomes by enabling the use of AI agents across multiple platforms to transform end-to-end business processes. Leveraging deep technology and industry expertise, IBM Consulting will help customers orchestrate their agentic ecosystem by integrating, building, and scaling AI agents, including native Oracle AI agents, watsonx Orchestrate AI agents, and agents from across IBM's partner ecosystem. IBM Consulting will also advise customers on how AI agents impact enterprise operating models and the workforce, including change management and enabling new ways of working. IBM consultants bring deep expertise in transforming core business processes like HR and supply chain as well as capabilities in its AI-powered delivery platform, IBM Consulting Advantage, to deliver value quickly. IBM Consulting is offering new services that leverage AI-powered assets and methods to help Oracle customers migrate their workloads from on-premises virtual machines to Red Hat OpenShift Virtualization on OCI bare metal cloud. This service helps customers migrate and modernize their infrastructure as they deploy with the proven virtualization of the OpenShift container platform running on OCI to provide flexible infrastructure for both legacy applications and AI and hybrid multicloud workloads. IBM brings deep expertise in business transformation with OCI and Oracle Fusion Cloud Applications, backed by a 38-year strategic partnership spanning technology and services, thousands of consultants who are certified across core Oracle technologies, and the acquisitions of Oracle consultancies Accelalpha and Applications Software Technology LLC. Oracle and IBM also intend to pilot a joint go-to-market approach in select markets to help bring these new services and capabilities to customers. 'Agents are becoming an important strategic advantage for organizations to optimize operations and deliver better customer and employee experiences,' said Ritu Jyoti, IDC General Manager and Group Vice President. 'Today's most advanced agents are able to interact across different systems and processes, unleashing greater productivity and driving wider adoption. The Agentic AI approach IBM is taking with Oracle is a leading example of how the ability to orchestrate agentic workflows across systems can drive significant advantages, streamlining how work gets done and unlocking growth and innovation.' 0 0
Arabian Post
28-04-2025
- Arabian Post
Lebanon Eyes IMF Deal After Long Struggle for Stability
Lebanon's government is optimistic about securing a staff-level agreement with the International Monetary Fund within the coming months. The move represents a significant step towards addressing the country's crippling financial crisis, which has left the Lebanese pound in freefall, unemployment rates soaring, and inflation skyrocketing. The news has brought a flicker of hope for a nation desperate for international assistance, after enduring years of economic turmoil exacerbated by political instability and the effects of the 2019 Beirut port explosion. The announcement, made by Lebanon's Minister of Economy and Trade, Amin Salam, comes at a time when the country is facing its worst economic collapse since the end of the civil war in the 1990s. Despite the IMF's cautious stance on extending its aid to Lebanon, negotiations are progressing, and the country is hopeful that an agreement could finally be reached. Salam stated that the aim is for the Lebanese authorities to finalise discussions with the IMF, which would then allow Lebanon to access critical funding to stabilise its economy. Securing a deal with the IMF is a priority for Lebanon as it seeks to unlock international loans and support. Lebanon has been in talks with the IMF for over two years, with the institution imposing strict financial reforms as a condition for assistance. These reforms are designed to rebuild Lebanon's crippled financial institutions, tackle rampant corruption, and implement fiscal discipline. However, these measures have been met with resistance from political elites, many of whom have been accused of contributing to the financial crisis through mismanagement and corruption. See also Dubai's RTA Integrates LiDAR for Enhanced Road Maintenance The IMF's requirements include reforms such as restructuring Lebanon's financial sector, implementing measures to improve the country's fiscal transparency, and reducing public sector spending. The institution has made it clear that Lebanon must address these structural weaknesses before it can secure international aid. Lebanon's political class, long known for its infighting and inability to push through reforms, has struggled to meet these expectations, with reforms stalling in the face of political resistance. Despite these challenges, some experts believe that the IMF agreement is crucial to any hopes of Lebanon stabilising its economy. The Lebanese government has faced mounting pressure from citizens who are increasingly disillusioned with their leaders' inability to address the country's dire financial situation. Protests have erupted across the country in recent years, calling for an end to corruption and better governance. While these protests have led to some changes, they have not been enough to reverse the economic downturn. Economic indicators show the extent of Lebanon's struggles. The Lebanese pound, which once traded at 1,500 to the dollar, now hovers around 100,000 pounds to the US dollar on the black market, reflecting a dramatic devaluation. Inflation has surged, with food prices spiraling out of control, and essential services such as healthcare and education becoming increasingly unaffordable for many Lebanese citizens. This economic decline has driven more than 60% of the population into poverty, according to estimates from the United Nations and local organisations. The IMF's involvement is seen as a necessary step in restoring confidence in Lebanon's financial system. However, the road to recovery will be long and fraught with challenges. A key issue is the need for political unity. Lebanon's fractious political system, which is based on a delicate sectarian balance, has hindered the passage of many essential reforms. The lack of a functioning president, with the presidential seat remaining vacant for several months due to political deadlock, has added to the uncertainty. See also AI Integration Propels DAMAC Properties' Revenue Surge International donors, including the European Union and Gulf countries, have signalled their support for Lebanon's recovery plan, but they are also waiting for concrete reforms before committing significant funds. They have been clear that Lebanon's political elite must demonstrate the political will to implement the reforms required for a sustainable recovery.
