Salesforce Joins Hands with Jaquar Group to Drive Digital Transformation
Jaquar Group will deploy Salesforce tools like Consumer Goods Cloud, CPQ, Partner Community Cloud, and Field Service to boost sales efficiency, pricing, partner collaboration, and service delivery.
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Salesforce has announced a strategic partnership with Jaquar Group, a brand in bathroom and lighting solutions, to accelerate the company's digital transformation journey. This collaboration aims to unify customer engagement, boost productivity, and drive revenue growth by leveraging Salesforce's AI-powered, mobile-first platform.
As part of the initiative, Jaquar Group will implement a range of Salesforce tools across its operations. These include Consumer Goods Cloud to improve sales efficiency, CPQ and Partner Community Cloud for smarter pricing and partner collaboration, and Field Service to enhance service delivery for internal teams and contractors. Tableau will also play a key role in enabling data-driven decision-making across sales and service teams.
With a presence in over 55 countries and a workforce of more than 12,000, Jaquar is adopting Salesforce as its end-to-end customer solution across key business divisions, including Bath and Light. This move is part of the company's vision to build a smart, scalable platform that gives a 360-degree view of customers by connecting previously siloed data sources.
Arundhati Bhattacharya, CEO of Salesforce - South Asia, said, "Digital transformation is not just a business initiative — it is a strategic imperative. Jaquar's decision to harness AI, automation, and data shows a future-ready mindset. We are proud to partner with such a visionary company," she said.
Rajesh Mehra, Director and Promoter at Jaquar Group, highlighted, "This collaboration is more than just a tech upgrade — it's about embedding intelligence into every customer and operational interaction."
Ninad Raje, CIO of Jaquar Group, added, "Markets today are dynamic and digitally driven. With Salesforce, we're moving from conventional upgrades to a truly connected and intelligent enterprise."
This partnership also aligns with Salesforce's ongoing product innovation, including the introduction of Agentforce, its new platform enabling AI agents to act autonomously across business functions — shaping the future of work.
With this collaboration, both companies aim to redefine customer experience and set new benchmarks for operational excellence in the manufacturing and consumer goods sector.
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Institute of Regional Studies: Field Marshal Visits U.S. to Reinforce Role as Regional Stabilizer
Pakistan's top military leader meets U.S. officials amid rising Iran–Israel conflict, reflecting Washington's growing reliance on Islamabad to anchor regional peace and security. ISLAMABAD, June 17, 2025 (GLOBE NEWSWIRE) -- Pakistan's Chief of Army Staff, Field Marshal Syed Asim Munir, commenced a high-level visit to the United States this week, signalling a renewed chapter in military diplomacy amid escalating tensions across the Middle East and South Asia. The Institute of Regional Studies (IRS) in Islamabad held an event on 'What's next for Iran-US Nuclear negotiations' on the 12th of June 2025 where analysts reflected on Pakistan's proactive diplomatic and defence engagement with the United States during a critical time for global and regional security. IRS and participating analysts spoke about Pakistan's foreign policy and regional peace, noting that Pakistan has taken a strategic reset after the altercation with India in May 2025 – choosing to not only rekindle US-Pakistan ties but to take a proactive approach in managing regional peace and security. With conflict intensifying between Iran and Israel, and Afghanistan remaining a fragile state following the U.S. withdrawal, Pakistan's position (geographic, diplomatic and security) makes it a critical player for the US and the world at large. Munir's visit is seen as part of a broader U.S. effort to cultivate reliable partners who can help contain extremist spill over, mediate regional hostilities, and provide strategic balance against escalating tensions and instability in the region. Welcomed by diaspora communities across major American cities, the Field Marshal's presence has been widely perceived as a message of resilience and a signal of Islamabad's intent to re-engage proactively with Washington on defense and security matters. Key Focus Areas of the Visit Counterterrorism Coordination: Strengthening intelligence sharing to track extremist elements across the Afghan-Iranian corridor. Securing Abandoned U.S. Military Assets: Developing joint protocols for tracking and neutralizing equipment left behind post-Afghanistan. Strategic Dialogue: Opening renewed discussions on Kashmir, regional diplomacy, and economic cooperation. Support to the US: in restoring the peace process with Iran-Israel U.S. CENTCOM Chief General Michael Kurilla's recent acknowledgment of Pakistan as a 'phenomenal partner' highlights the importance of this engagement. Analysts view the visit as an inflection point in U.S.–Pakistan relations — moving from transactional ties to a more sustained security alliance. About The Institute of Regional Studies (IRS) is an Islamabad-based think tank that conducts free, focused research on South Asia's foreign and national affairs, including geostrategic, defense, economic, cultural, health, education, environment, science, technology, and social issues. IRS also works on China, West Asia, and the Central Asian Republics. A photo accompanying this announcement is available at CONTACT: Contact Institute of Regional Studies (IRS), Islamabad Phone: +92-51-9203974 Email: Website: in to access your portfolio
