Sarawak takeover of MASwings set to realise tourism potential, says Abdul Karim
KUCHING: Sarawak's acquisition of MASwings Sdn Bhd to become state-owned carrier AirBorneo will significantly boost tourism through better connectivity, says Datuk Seri Abdul Karim Rahman Hamzah.
The state Tourism, Creative Industry and Performing Arts Minister said AirBorneo reflected Sarawak's ambition to improve connectivity and strengthen its ambition to be a leading destination for regional and international travellers.
"For too long, air connectivity has been a limiting factor in fully realising Sarawak's tourism potential," he said in an email interview.
"With AirBorneo, we are changing that narrative. By transitioning from MASwings into a state-owned, full-service carrier, we are addressing long-standing connectivity gaps, particularly in underserved rural areas.
"This allows us to open up the hidden gems of Sarawak, from the heart of the Bornean rainforest to the coastal charm of our lesser-known towns, offering visitors authentic experiences that go far beyond urban centres."
It was previously reported that the acquisition of MASwings was expected to be completed by Dec 31 when its ownership will be fully transferred to AirBorneo Holdings Sdn Bhd, a wholly-owned subsidiary of the state government
The state government signed a sale and purchase agreement with MASwings' parent company Malaysia Aviation Group on Feb 12.
Abdul Karim said AirBorneo will initially focus on rural air services within Sarawak and Sabah, with a long-term vision of regional and global connectivity.
He said this vision will be achieved through code-sharing agreements with Malaysia Airlines and other major international carriers, connecting Sarawak to Asean and Middle East hubs and eventually to long-haul markets like Germany, South Korea, Japan and beyond.
"This connectivity will not only support tourism but drive investment, trade and talent exchange," he said.
Abdul Karim also said Sarawak was actively exploring new international routes and greater flight frequencies.
"At Routes Asia 2025 in Perth, for example, our delegation engaged with global aviation stakeholders to promote Sarawak's tourism offerings and build new air service opportunities," he said.
He added that these efforts were complemented by Sarawak's plans to build a new international airport in Kuching, which would position the state capital as a regional aviation hub.
"In short, AirBorneo is a cornerstone of our integrated tourism strategy. It brings together infrastructure, service excellence, rural empowerment and international expansion," he said.
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Sarawak takeover of MASwings set to realise tourism potential, says Abdul Karim
KUCHING: Sarawak's acquisition of MASwings Sdn Bhd to become state-owned carrier AirBorneo will significantly boost tourism through better connectivity, says Datuk Seri Abdul Karim Rahman Hamzah. The state Tourism, Creative Industry and Performing Arts Minister said AirBorneo reflected Sarawak's ambition to improve connectivity and strengthen its ambition to be a leading destination for regional and international travellers. "For too long, air connectivity has been a limiting factor in fully realising Sarawak's tourism potential," he said in an email interview. "With AirBorneo, we are changing that narrative. By transitioning from MASwings into a state-owned, full-service carrier, we are addressing long-standing connectivity gaps, particularly in underserved rural areas. "This allows us to open up the hidden gems of Sarawak, from the heart of the Bornean rainforest to the coastal charm of our lesser-known towns, offering visitors authentic experiences that go far beyond urban centres." It was previously reported that the acquisition of MASwings was expected to be completed by Dec 31 when its ownership will be fully transferred to AirBorneo Holdings Sdn Bhd, a wholly-owned subsidiary of the state government The state government signed a sale and purchase agreement with MASwings' parent company Malaysia Aviation Group on Feb 12. Abdul Karim said AirBorneo will initially focus on rural air services within Sarawak and Sabah, with a long-term vision of regional and global connectivity. He said this vision will be achieved through code-sharing agreements with Malaysia Airlines and other major international carriers, connecting Sarawak to Asean and Middle East hubs and eventually to long-haul markets like Germany, South Korea, Japan and beyond. "This connectivity will not only support tourism but drive investment, trade and talent exchange," he said. Abdul Karim also said Sarawak was actively exploring new international routes and greater flight frequencies. "At Routes Asia 2025 in Perth, for example, our delegation engaged with global aviation stakeholders to promote Sarawak's tourism offerings and build new air service opportunities," he said. He added that these efforts were complemented by Sarawak's plans to build a new international airport in Kuching, which would position the state capital as a regional aviation hub. "In short, AirBorneo is a cornerstone of our integrated tourism strategy. It brings together infrastructure, service excellence, rural empowerment and international expansion," he said.
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Borneo Cultures Museum records 117,095 visitors from Jan-June 16 this year
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