Smugglers advertising Channel crossings on social media could face five years in prison
Research suggests about 80% of migrants arriving to the UK by small boat used internet platforms during their journey - including to contact agents linked to smuggling gangs.
While it is already illegal to assist illegal immigration, ministers hope the creation of a new offence will give police more powers and disrupt business models.
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Home Secretary Yvette Cooper is also planning to introduce a fast-track scheme to tackle the asylum backlog, meaning decisions will be made within weeks.
It comes as official figures show more than 25,000 people have arrived on small boats so far in 2025 - a record for this point in the year.
Ms Cooper said it is "immoral" for smugglers to sell false promises online, adding: "These criminals have no issue with leading migrants to life-threatening situations using brazen tactics on social media.
"We are determined to do everything we can to stop them, wherever they operate."
The new offence prohibiting the online promotion of Channel crossings is set to be included in the Border Security, Asylum and Immigration Bill already going through Parliament.
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Officials from the National Crime Agency already work with tech giants to remove such posts - with more than 8,000 taken offline last year.
A Preston-based smuggler who was jailed for 17 years had posted videos of migrants thanking him for his help.
Meanwhile, Albanian smugglers have created promotions for £12,000 "package deals" which claim to offer accommodation and a job in the UK on arrival.
The Conservatives have described the measures as "too little, too late" - and say automatic deportations are the only way to tackle small boat crossings.
Shadow home secretary Chris Philp said: "Labour still has no clear plan to deter illegal entry, no effective enforcement and no strategy to speed up removals. This is a panicked attempt to look tough after months of doing nothing."
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It comes as protests outside hotels believed to be housing asylum seekers continue in towns and cities across the UK.
Several demonstrators were detained - with police breaking up brief clashes - outside the Thistle City Barbican Hotel in north London yesterday.
The government is legally required to provide accommodation and subsistence to destitute asylum seekers while their claims are being decided, most of whom are prohibited from working.
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