Bharat Lubricants: 40 Years of Trust, Launches Biker Care Range
Surat (Gujarat) [India], April 21: In the bustling city of Surat, where industry meets tradition, a legacy was born in 1984--a legacy of trust, performance, and relentless innovation. Bharat Lubricants, founded by the visionary Mr. Satish Kumar Gupta, has become more than just a brand. It is a story of passion, perseverance, and purpose--one that has journeyed alongside India's growth for over four decades. And now, as it celebrates its 40th year, Bharat Lubricants writes a new chapter in its story with the launch of two game-changing products designed for the heart and soul of India's roads--the bikers.
Introducing: Biker Chain Spray and Biker Chain Cleaner
Crafted with precision and love for the two-wheeled companions that drive millions of Indians every day, Bharat Lubricants proudly unveils its latest innovations: Biker Chain Spray and Biker Chain Cleaner. These aren't just products--they're solutions born from the understanding of what it truly means to rely on your ride.
"Every biker has a bond with their machine. We wanted to honor that relationship by developing products that not only perform, but protect," shares Mr. Rahul Gupta, the dynamic CEO and Managing Director of Bharat Lubricants. "Our new range is designed with the rider in mind--those who brave the early morning rush, who ride through rain or shine, who count on their bikes not just for transport, but as a lifeline."
40 Years of Trust, Innovation & Progress
What started as a small-scale venture in 1984 has grown into one of India's most respected names in the lubricant industry. From its early days, Bharat Lubricants stood for quality, integrity, and an unwavering commitment to excellence. The company's products have powered everything from family hatchbacks and commercial trucks to massive industrial machinery, always delivering superior protection, fuel efficiency, and long-lasting performance.
But Bharat Lubricants' true strength lies not only in its products but in its people--the mechanics who trust it implicitly, the families who drive safely because of it, and the bikers whose engines hum smoothly thanks to its magic touch.
For the Rider in Every Indian
With the launch of the Biker Chain Spray and Biker Chain Cleaner, Bharat Lubricants taps into a deep emotional chord. In India, a bike isn't just a vehicle--it's freedom for a student attending college, it's the daily companion of a delivery executive feeding his family, and it's the ride of dreams for a small-town youngster with big ambitions.
Recognizing the grit and emotion behind every ride, the new Biker Chain range is engineered for performance and protection. The Biker Chain Spray ensures smooth movement, corrosion resistance, and dust protection, extending chain life and giving riders peace of mind. The Biker Chain Cleaner tackles grime and buildup with ease, keeping bikes running cleaner, longer.
"These products are not just about machines--they're about people. They're about safety, savings, and smooth rides home," says Neha Gupta, Head of Product Development. "When a father rides his child to school or a mother uses a scooter for work, their safety and performance depend on something as small--but crucial--as chain maintenance. That's what we're here for."
A Greener Tomorrow, Fueled Today
While Bharat Lubricants continues to serve millions with high-performance products, it's also laying the groundwork for a cleaner future. The company's manufacturing facilities have embraced energy-efficient processes, renewable energy, and recycling initiatives that ensure minimal impact on the environment.
"Our vision has always been dual--serve people today, protect the planet for tomorrow," explains Mr. Rahul Gupta. "Our eco-friendly formulations, waste management practices, and bio-based lubricants reflect that mission. With the rise of electric vehicles and modern machinery, we're constantly evolving to meet the future head-on."
Innovation Meets Heart
From developing high-performance synthetic oils to collaborating on electric vehicle lubricants, Bharat Lubricants has stayed ahead by blending cutting-edge technology with human understanding. It's not just about chemistry--it's about compassion. Whether it's educating mechanics on eco-responsible practices, supporting small workshops with training, or partnering with NGOs for safe waste disposal, Bharat Lubricants lives its values beyond the boardroom.
A Legacy That Rides With You
As Bharat Lubricants steps into its fifth decade, the company remains grounded in its origins and inspired by its future. The faces have changed--sons now lead where fathers once did, technology has replaced hand-mixed batches--but the heart of the company beats the same.
"We're not just in the business of lubricants. We're in the business of trust," says Rahul. "From the highways of Haryana to the gullies of Guwahati, from the mechanic's shop to the factory floor--our journey is powered by every Indian who believed in us."
Ride On, India
With the Biker Chain Spray and Biker Chain Cleaner, Bharat Lubricants invites every rider to experience care, performance, and reliability like never before. These products are now available through Bharat Lubricants' extensive dealer network and e-commerce platforms.
Because every bike deserves to shine, every rider deserves to glide, and every journey deserves to be smooth, safe, and sustainable--with Bharat Lubricants riding along.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
&w=3840&q=100)
Business Standard
14 minutes ago
- Business Standard
Apple rings up record run in India's phone exports amid US tariff threat
Listen to This Article Amid tariff disruptions and the threat of 50 per cent duties on Indian exports to the US, smartphone exports have once again broken records. In the four-month period from April to July 2025-26 (FY26), exports touched the $10 billion mark, up 52 per cent from $6.4 billion in the same period of 2024-25 (FY25), according to industry estimates. Apple Inc has led the charge despite concerns that it might slow its expansion in India. Its iPhone exports rose 63 per cent to $7.5 billion in April–July this year, compared with $4.6 billion a year ago. Apple's three vendors — Foxconn,
Time of India
28 minutes ago
- Time of India
Govt should give power subsidy only to Vidarbha, Marathwada: FIA
Nagpur: The Federations of Industries Associations (FIA), an umbrella organization of industrial bodies across Vidarbha, has demanded that state govt should withdraw the power subsidy scheme for rest of Maharashtra, and once again extend the benefit exclusively to industrial units in Vidarbha and Marathwada. This will restore the scheme to its original form. The scheme was introduced in 2016 when it was available exclusively for industries in the two regions. Later, it was discontinued for two years during the MVA regime, and then restarted in 2022, with all the D-Plus talukas in the state covered, said FIA's past president Kiran Paturkar. FIA has demanded that this has thinly spread the subsidy amount. As against Rs1,100 crore received by Vidarbha earlier, now only Rs500 crore is paid, claims the association. The association has demanded that instead of D-Plus talukas across the state, the power subsidy should be extended to all talukas irrespective of the classification in Vidarbha and Marathwada. The talukas are classified from A to D on the basis of development. The whole idea of providing the subsidy was to boost industries in backward regions like Vidarbha and Marathwada. If the incentive is also available in richer regions like West Maharashtra why would an industrial unit be attracted to a region like Vidarbha, said Paresh Raja, president of FIA. The FIA will be taking up the issue with the state govt soon, he said. Raja said the state's ease of doing business policy at present focuses mainly on the large industries. There need to be steps for MSMEs too. Paturkar said even the land allotment mechanism for small and mid-sized industries needs changes, as applicants often face hassles in the online portal. BOX State forms panel on tariffs The state govt has formed a committee to review the impact of US tariff hike and suggest measure to increase exports. It would specially study the impact on state's economy and come up with mid and long term solutions. The committee would also take up a review of aspects like de-criminalisation, self-certification of low risk non-hazardous, non-polluting industries, and ease of doing business. A government resolution (GR) issued in this regard says that the tariff hike would hamper the competitiveness of the Indian industry. As much as 18% of India's exports are to the US, which comes to 2.2% of the GDP. The 14-member committee will work on measures like exploring new markets, region-specific incentives and come up with a flexible approach against the protectionist stance of the US govt, says the GR. The committee will headed by Apurva Chandra, former IAS officer and principal advisor to ministry of defence. The industries will be represented by Gems and Jewellery Export Promotion Council (GJEPC), CII, FICCI, FIEO as well as other bodies like Dalit Indian Chamber of Commerce (DICC), and Engineering Export Promotion Council of India (EEPC). The panel will also work on special schemes focusing on small industries. Stay updated with the latest local news from your city on Times of India (TOI). Check upcoming bank holidays , public holidays , and current gold rates and silver prices in your area.
&w=3840&q=100)
Business Standard
an hour ago
- Business Standard
Differences must not become disputes: S Jaishankar to China's Wang
India and China on Monday discussed economic and trade issues, including resumption of border trade and direct flights, with New Delhi again flagging its concerns over Beijing's curbs on the export of rare earth minerals. Chinese Foreign Minister Wang Yi landed in New Delhi on Monday evening for a two-day visit. He held talks with External Affairs Minister S Jaishankar. In his opening remarks during the discussion, Jaishankar said that 'the basis for any positive momentum' in India-China ties 'is the ability to jointly maintain peace and tranquillity in the border areas'. It is also essential that the de-escalation process move forward, he said. 'Having seen a difficult period in our relationship,' Jaishankar told Wang, 'our two nations now seek to move ahead'. This requires a candid and constructive approach from both sides, he said. Jaishankar said the two countries must be guided in this endeavour by the three mutual, 'mutual respect, mutual sensitivity and mutual interest.' 'Differences must not become disputes, nor competition conflict,' he said. Prime Minister Narendra Modi and Chinese President Xi Jinping's meeting on October 23, 2024, in the Russian city of Kazan, on the sidelines of the Brics Summit, paved the way for de-escalation in the border areas between the two countries after the friction in ties since the Galwan Valley clashes in June 2020. Jaishankar and Wang's discussion will also lay the groundwork for the Indian PM's visit to the northern Chinese city of Tianjin to attend the Shanghai Cooperation Organisation (SCO) Summit on August 31 and September 1, where he is slated to meet the Chinese President on the sidelines of the summit. Wang and India's National Security Adviser Ajit Doval will discuss the boundary issues under the auspices of the 24th round of the Special Representatives mechanism on Tuesday. Wang will also call on Prime Minister Modi on Tuesday evening. At the meeting of the two delegations on Monday, Jaishankar said they will also discuss river data sharing, people-to-people contacts, among other issues. 'I would like to follow up on some particular concerns that I had brought up with you when I visited China in July,' Jaishankar told Wang, alluding to India's request that China lifts restrictions on its export of rare earth minerals. The two sides discussed the international situation. 'We seek a fair, balanced and multi-polar world order, including a multi-polar Asia. Reformed multilateralism is also the call of the day,' Jaishankar said. 'In the current environment, there is clearly the imperative of maintaining and enhancing stability in the global economy as well,' he said. The fight against terrorism in all its forms and manifestations is another major priority, the EAM said. Wang's visit is the first by a Chinese minister since Modi and Xi's Kazan meeting in October, Jaishankar noted. 'Overall, it is our expectation that our discussions would contribute to building a stable, cooperative and forward-looking relationship between India and China, one that serves both our interests and addresses our concerns,' he said, wishing China a successful SCO Summit that it is hosting. In Beijing, China on Monday said Foreign Minister Wang's visit to India was aimed at working with New Delhi to deliver on important understandings reached between the leaders of the two sides and decisions taken during the previous round of border talks. Wang is slated to visit Pakistan later this week.
