The controversial energy alternative that teens are snapping up
School resource officers have noted students using these pouches, which can contain up to 200 milligrams of caffeine, sometimes in conjunction with nicotine pouches.
Richard Mumby, a marketing executive previously involved with the e-cigarette Juul, is now launching Wip, a caffeine pouch startup, promoting them as a portable alternative to caffeinated drinks.
Despite Wip's claims of responsible marketing and not targeting under-18s, health experts warn that these pouches may deliver caffeine more rapidly, potentially increasing the risk of overdose.
The American Academy of Pediatrics advises teenagers to limit caffeine intake to 100 milligrams daily or avoid it altogether, and views pouches as another concerning delivery method.
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