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May 05, 2025
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Mint
an hour ago
- Mint
The biggest retailers are thriving in the tariff economy
In the tariff economy, retailers who cater to cautious consumers are winning. Those who don't are falling behind. Walmart, Amazon and the owner of T.J. Maxx are scooping up market share from rivals by offering shoppers good deals and convenience. In a bid to ease the burden on stressed-out consumers and undercut competitors, Walmart has kept price increases to a minimum by absorbing much of the tariff cost. 'We're keeping our prices as low as we can for as long as we can," Walmart Chief Executive Doug McMillon said Thursday. TJX is seizing the moment by snapping up excess inventory that other retailers ordered ahead of tariffs—and now need to unload. Its CEO called the buying opportunities 'outstanding." Amazon made improvements to its delivery network that helped get packages to customers faster and more cheaply. That helped propel a whopping 11% increase in online-store sales in the latest quarter, Amazon executives said. So far, tariffs haven't made a big impact on its prices, the e-commerce giant said. Walmart is beating out rivals like Target in part because of its low prices and in part because a large share of its sales are groceries—an essential purchase even for cash-strapped shoppers. Tariff-related price increases are prompting more middle- and low-income shoppers to focus on needs over wants, Walmart executives said Thursday. Because of tariffs, Walmart is raising prices on about 10% of the goods it imports to the U.S., absorbing the rest of the elevated cost. Kimberly Mae Hansen, 48, has cut back her spending this year. Gone are her nice-to-haves: her drive-through coffees, her soda and her Downy laundry scent boosters. 'Luxury buys have tightened up for me for sure," said Hansen, who lives in Montana and works as a business development manager for Resilient Stories, a motivational blog. Now she compares prices at different stores, buying Coffee Mate sugar-free vanilla creamer at Target and Charmin toilet paper in bulk at Sam's Club. (Toilet paper at Target, she says, is 'ungodly expensive.") Like Hansen, many shoppers are spending more time researching before they make a purchase. In the first half of the year, online shoppers clicked 18% more often, yet spending grew just 0.4%, according to an analysis of 1,554 North American brands by a platform for brands to manage partnerships with affiliates and influencers. Consumers are holding off on larger home-improvement projects because of higher interest rates and economic uncertainty, though they are moving ahead with smaller projects that they can pay for with cash, Home Depot executives said this week. Home Depot and Lowe's each reported comparable sales growth of around 1% in the latest quarter. 'Some relief on mortgage rates in particular could help" the business, Home Depot Chief Executive Ted Decker said on a call with analysts Tuesday. Worries about price increases have soured consumers' mood, according to the latest readout from the University of Michigan's long-running survey. Inflation has slowed in recent months, but years of steep price increases have pinched Americans' wallets and job growth has slowed. While tariffs haven't yet led to broad price increases at big retailers, retail executives said this week that more price hikes are coming. One of Target's challenges is the perception among consumers that its prices are higher than competitors. The retailer's comparable sales fell 1.9% in the latest quarter, continuing a 2½-year stretch of flat or falling quarterly sales. Walmart said its U.S. comparable sales rose 4.6% in the latest quarter. Target's incoming CEO, Michael Fiddelke, said that steep inflation over the past few years have put pressure on consumers and led to a pullback in spending on discretionary items. Target is negotiating with suppliers and diversifying its supply chain across more countries to keep prices down, executives said. Raising prices is the last resort, they added. TJX, which owns off-price retail chains T.J. Maxx, Marshalls and Home Goods, raised its outlook Wednesday after reporting better-than-expected financial results. Companywide same-store sales rose 4% in the latest quarter. 'Our buyers did a very good job taking advantage of the excess inventory in the market," said TJX CEO Ernie Herrman. Walmart said it was winning over shoppers with grocery discounts, fast shipping and in categories like more elevated fashion offerings. To avoid some of the costs of rising tariffs, Walmart is placing early orders on items it thinks will sell well. At the same time, it is ordering fewer of some higher-priced items that shoppers are likely to pull back on, Walmart Chief Financial Officer John David Rainey said in an interview. Walmart's prices rose by an average of 1% in the most recent quarter, he said. 'We're going to continue to try to navigate this on an item-by-item, category-by-category way to minimize the impact on the consumer," Rainey said. Write to Sarah Nassauer at and Natasha Khan at
Economic Times
2 hours ago
- Economic Times
Online marketplaces prep brands for GST cut ahead of festive rush
Walmart-owned Flipkart and Amazon have initiated talks with leading brands on ways to deal with the proposed Goods and Services Tax (GST) reduction. The e-commerce marketplaces believe lower taxes could dent demand in the transitory phase as consumers may wait for prices to fall, especially for high-value goods like electronics, industry executives said. The marketplaces are particularly concerned about the impact on their upcoming flagship festive sales, their most crucial annual sales event. This sale usually happen ahead of Navratri festival by when the new GST rates are unlikely to come into effect, the executives said. The GST Council is likely to meet in the third week of September to finalise the new GST rates and the date of implementation. A Group of Ministers (GoM) on GST rate rationalisation Thursday approved the Centre's proposal to eliminate the 12% and 28% slabs, consolidating the GST structure into two rates—5% and 18%. A higher levy of 40% GST could be levied on sin products like alcohol, tobacco, and some luxury goods. While executives said Flipkart's Big Billion Days and Amazon's Great Indian Festival will happen as per schedule in September to ensure their month-long sales calendar is not impacted, the platforms told the brands to be prepared for a late surge in sales in October in the second and third leg of their festive sales. The sales are likely to start around September have also been asked to keep sufficient inventory ready in case the GST rate cut is effective earlier than expected, which would lead to a demand spurt as prices would fall by at least 8-9%, the executives and Flipkart did not respond to email Singh Marwah, chief executive at online-focused TV manufacturer Super Plastronics said the ecommerce platforms do not want to postpone their flagship festive sales. The company is licensed to sell brands such as Kodak, Thomson, and Blaupunkt.'We fear consumers may postpone their purchases which may impact the first leg of the sale, but with the expectation that the GST rates will be cut by early October before Diwali it should be compensated then. The platforms have asked brands to keep sufficient stock for a late pick up,' said Marwah. The first sale of the e-commerce platforms around Navratri is the largest business period for online platforms in India, contributing 40-50% of the total festive ecommerce business. Discounts also tend to be the highest during this Gupta, cofounder at wearable and hearable brand GoBoult said the company has already produced and supplied the festive inventory to its partners in Amazon and Flipkart. He said the sales are happening as per plans though a GST rate cut may further boost demand. Around 80% of the brand's revenue comes from ecommerce. A founder of an apparel brand said the category may not see a sizeable impact in terms of customers delaying purchases during the festive season due to the GST cut. "Overall, there might be a 5-7% price benefit that can be passed on to the customers once the new rate slabs kick in... The combination of high-visibility sale events like BBD and the GST being lowered may result in one of the best quarters in recent memory for us," the person said requesting to executives, the GST rate for large-screen televisions with more than 32-inch screen sizes, air conditioners, and dishwashers are likely to fall from 28% to 18%. Smartphone manufacturers through industry lobby, India Cellular and Electronics Association, have also requested the government to reduce the GST on smartphones to 5% from 18% now. GST on several aspirational goods may also come down from 28% to 18%. Certain fashion categories such as specific sarees or clothing may see rates fall to 5% from 12%. Another founder of a direct-to-consumer footwear brand, which garners 60-70% of its sales from marketplaces like Amazon and Flipkart, said any margin enhancement from GST reduction will allow smaller brands to boost their visibility during the sale events. "Consumers are extremely price-sensitive during the season and any tax relief that allows us to offer sharper price points can drive volume growth without compromising brand positioning," he said. Overall, from the mid-year sales onwards, brands and sellers have been reporting strong sales—pointing towards a rising momentum for ecommerce sales in the festive season, ET reported earlier.
Time of India
2 hours ago
- Time of India
Online marketplaces prep brands for GST cut ahead of festive rush
Synopsis Flipkart and Amazon are in discussions with brands regarding the proposed GST reduction, anticipating a potential dip in demand as consumers await price drops. Despite concerns about the impact on upcoming festive sales, both platforms plan to proceed as scheduled, advising brands to prepare for a surge in sales later in October.
