Jaypore opens 32nd India store in Gurugram
Aditya Birla Fashion and Retail Ltd's artisanal lifestyle label Jaypore has opened a new outlet at Worldmark in Gurugram, marking its 32nd store in India. The launch is part of the brand's wider strategy to strengthen its offline presence across key urban markets.
The 2,000 square foot store offers a curated range of products spanning womenswear, menswear, jewellery, and home décor, Worldmark announced on Facebook. The apparel collections showcase traditional Indian textile crafts such as Kantha, Jamdani, Chikankari, Bagh, Brocade, Ikat, Gota Patti, and Kota weaves, reinterpreted through a modern retail lens.
'At Jaypore, our vision has always been to reimagine Indian craft for today's discerning consumer," said Jaypore's vice president and brand head Manu Gupta, Indian Retailer Bureau reported. "Our rapid expansion reflects a strong and growing appetite for authentic, design-led artisanal products. With every new store, we are not just expanding our footprint but also deepening our narrative- one that celebrates the extraordinary talent of Indian artisans. The Gurugram store embodies this ethos- rooted in tradition yet tailored for the modern aesthete.'
Jaypore's jewellery section includes handcrafted silver pieces, featuring tribal and classical elements such as jhumkas and balis. The home category features items made using traditional materials and methods, including brassware, kansa, Dokra, and products with decal prints.
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