Taylor Swift did not win a thing at this year's AMAs. Her fans have some theories why
The world's biggest pop star won nothing at the American Music Awards this year – and her fans are furious.
Despite nominations in six categories, including artist of the year, album of the year and favourite touring artist, Taylor Swift failed to snatch any trophies.
She also didn't show up, despite rampant fan-fuelled rumours that she would announce the release of Reputation (Taylor's Version) on-stage.
Swift's absence is not altogether surprising. She has only attended two major events this year so far – the Grammys and the Super Bowl. She didn't even attend events in which she won prizes, including the iHeartRadio Music Awards and Billboard Music Awards. So her absence wasn't completely surprising.
However, Swifties aren't buying it.
The AMAs is unofficially known as Swift's award show darling. She holds the record for the most AMAs won in history, having raked in 40 trophies. Given it's a fan-voted award show, Swift's success is largely thanks to her incredibly loyal following. Swifties span the globe, are willing to spend thousands of dollars on her shows and merchandise, and even get involved in who she dates. Because of them, Swift was Spotify's Global Top Artist last year, drawing over 82 million monthly listeners.
Yet, Swift won nothing. The public favoured Billie Eilish in multiple categories, including best album and artist. Arguably, the most surprising loss, however, was in the favourite touring artist category. Eilish prevailed once again for her Hit Me Hard and Soft tour, even though Swift's Eras tour grossed over $US1 ($A1.5) billion in just eight months – making it the highest-grossing tour of all time – and broke attendance records.
Swifties were certain the singer had been leaving Easter eggs in the lead-up to the show, such as by reorganising her website menu to spell out 'AMAs' ('Apparel, Music, Accessories, Sale') and reducing certain sale items by 26 per cent (the date of the awards). So, her fans quickly began speculating over why she didn't show up, and why she was 'snubbed'.
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