30 Beauty Products From Amazon Our Readers Are Loving So Far In 2025

Buzz Feed

09-03-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
From head-to-toe mists that smell like a vacation to editor-approved mascaras that'll give your lashes length all day, the people have spoken.
1. Catrice's "Instant Awake" Under Eye Brightener blurs, brightens, and conceals with its creamy, nourishing texture. The pinky hue is intentionally designed to neutralize the blue-green tones of dark circles, while the hyaluronic acid and shea butter formula will give your skin an instant glow. Reviewers note that this provides sheer-to-light coverage, and it's available in two shades to suit different skin tones.
The color adaptive formula is designed so one of two shades will work on any skin tone. Check out a TikTok of the brightener in action.
Promising review: " This stuff is my new holy grail product! I am a fair-skinned girl, and I have the WORST dark circles. They get worse during spring and fall (thanks, allergies!), and I have tried literally everything to try and cover them. This color corrector works WONDERS! I just dab a little on and blend out with my ring finger. It works so well that I don't even have to use a concealer over it! I will never be without this product again! And the price?!? It's a STEAL! 10,000/10 you should try this product!!!" — Samantha Nelson
2. Londontown Illuminating Nail Concealer coats your nails in an insta-worthy finish that brightens and neutralizes the look of discoloration. Available in several subtle shades, you can achieve that perfectly chic, no-mani mani in minutes. I mean, Hailey Bieber could never...
Londontown is a small biz that sells nail products!
Promising review:"As much as I would love to have nice, manicured nails, I don't spend money on manicures. Gels are damaging, and regular manicures last a couple of days before peeling. I get regular pedicures because they last, but my hands have looked pretty unkempt for much of my adult life. Until now.
I was definitely skeptical that this polish could be any different from one of the countless neutral Essie shades out there that I've tried since the '90s — Ballet Slippers, Light as Linen, etc. — but I decided to give the milky shade a try, and I'm so glad I did!!! My nails look incredible. I'm not even sure how to describe why, but they look very natural and clean. It's been a week of wearing two coats, and there isn't one bubble or lift forming on the edges. One coat actually looks great, also. I am sold on this stuff. Hopefully, it will never be discontinued. So so happy." — Jann
3. Venus Visage Teeth Whitening Pens allow you to attain a pearly-white smile in next to no time. Goodbye, slippery whitening strips that slide all over your mouth. Hello, easy-to-use pen that can help to lighten teeth by 4–8 shades!
Promising review:"I really liked this product because it gave me significant results in just a few days. I have tried other whitening products, but I definitely think this one is my favorite because it's not only easy to use but also works very well. There is also no weird aftertaste, and all I do is keep my mouth open wide for around 30 seconds. The whitening capabilities were also great, and I know this because my teeth were stained before, but now they are not. Lastly, these pens were very easy to use because all you have to do is twist the dial at the bottom of the pen clockwise, and product comes out. So overall, I would rate this pen a 10/10, and I am definitely planning on buying more." — Roy Joseph
4. E.l.f.'s Lash Xtndr Tubing Mascara hugs each lash to create volume and extends length with a unique technology that our readers and editors alike can't stop raving about. Enriched with jojoba seed oil, this conditions as the applicator separates and lengthens each lash. What you're left with? A long-lasting, dramatic, eye-opening finish.
Watch on TikTok as one user goes from skeptic to believer!
BuzzFeed Shopping writer Emma Lord considers herself a fan:
"I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."
Promising review: "I've used Thrive Causemetics for quite a while and always had trouble with it flaking and clumping. I always just chalked it up to something that I'd deal with using a tubing mascara or something I was doing when applying but E.l.f. says: 'NOT the case!' My mind is blown that a $6 mascara is so amazing. I never have to deal with flakes sticking to my contacts after applying or clean any makeup out of my eyes at the end of the day anymore! I thought it was a fluke when I first started using it, but it's been weeks now and stayed consistent. It looks amazing, lashes are longer, fuller, and separated — I'm so happy I tried it, and you will be too!" — Adel Richardson
5. Or Essence Lash Princess Mascara, which achieves skyscraper falsie lashes at such a gasp-worthy price, 30,000-plus reviewers haven't been able to shut up about it. Yep, this holy grail sculpts lashes at only $5 a tube, which, if you think about it, is less than a fancy coffee order!
And this is cruelty free!
See it in action on TikTok.
BuzzFeed Shopping editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes, and I'm terrible at applying them), this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."
Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can't stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like wild...and this stuff doesn't budge! I love it!!" — Carrie E Weikert
For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!
6. Clinique Almost Lipstick Tinted Lip Balm in Black Honey flushes lips with a subtle shade that thousands of reviewers can't get enough of. From the moisturizing benefits to the universally complementary hue, this no-fuss makeup enhancer has users raving about the natural-looking tint they can achieve in seconds — one that doesn't feel sticky and can be applied with ease throughout the day.
Promising review: "This lip color is a fantastic, no-fuss lip product for those who want a natural, effortless look. It offers the best of both worlds —hydrating balm and a hint of color — making it ideal for daily wear. The subtle pink shade enhances lips with a subtle tint, while the moisturizing formula keeps lips feeling soft and nourished. It's perfect for those looking for a low-maintenance, lightweight lip option with a natural finish. While it may not be the longest-lasting product, its comfort and versatility make it a great addition to any beauty routine." — The Unexpected Girl Mama
Watch this TikTok of someone using it on their lips AND cheeks!
7. Or E.l.f.'s Hydrating Core Lip Shine captures the essence and possesses similar magical traits to Clinique's " Black Honey," but for a more attractive price. For a conditioning color that melts into lips and leaves a sheer tint, this vitamin-E-formulated gem won't disappoint. Plus, you can either just apply a couple of sweeps or buildup to a darker finish.
Promising review: "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have several that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn't get stuck in this like some glosses, but I get the shine." — Hamps5
8. Hard As Hoof Nail-Strengthening Cream reinvigorates and conditions thin, brittle nails. If you're sick of chips, splits, and just downright weak-looking manis, this jar of nail-care heaven is here to help. Formulated with coconut oil, shea butter, calcium, and vitamins — aka the *good* stuff — you can massage it into cuticles and proceed to marvel at the length and strength your nails will gain with just a week of use.
www.amazon.com, www.amazon.com
Promising review:"This is amazing! I went from super brittle nails that I could never grow out. I had acrylic nails for two years and wanted a break; they were so thin and damaged from the acrylics. Now, only after a few weeks, my nails are completely healed and grown and will not break! I wish I found this sooner. I wouldn't have wasted my time and money on nail maintenance! Try it!" — Chelsea Lauren Hill
9. Al Rehab "Soft" Perfume Rollerball douses your skin in a delectable scent that users confirm actually lasts. Some are even comparing it to lemon sugar cookies, vanilla buttercream frosting, and this $65 bottle of Pink Sugar. Since it's a rollerball you can precisely apply it wherever you want the scent to linger, which — trust us — it will.
Sillage refers to the trail of scent that lingers in the air after someone wearing perfume passes by.
Promising reviews: "Convenient small-size rollerball applicator for precise perfume application. This smells divine — reminds me of the brand Pink Sugar, which is rather expensive. This was under $7, and I see why it was one of the BuzzFeed site recommendations. Subtle scent, but it seems to last. I'm still noticing a faint whiff late in the day, and this was post-Covid, so to smell something is a major win. I like that the scent is a sweet, almost buttercream frosting, vanilla brown sugar — if that makes sense? (Or makes scents if you'd rather.) I can have other scents from shampoo or hair products, and this seems to layer in vs. wage an all-out scent war. Subtle enough that my 'scent-sensitive' spouse wasn't complaining during a car ride (which happens with any, scented lotion). I can see layering this in with some of your other scents. Bottom line — for under $7 you can get a great scent that is reminiscent of a name-brand that is subtle, yet present, and lasts. I say give it a try!" — elaine 3
"Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." — Chrissy
10. L'Oréal Paris BB Cream neutralizes redness and evens out complexions fast with a moisturizing lotion that's perfect as a primer, pre-makeup application. It's lightweight, so you won't feel like you're packing on more product than you need to, and it keeps flare-ups at bay while still hydrating your skin.
www.amazon.com, www.amazon.com
Promising review: "I'd yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There's no greasiness to it at all. It dries down to a beautiful matte finish. It's super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn't settle into my fine lines or wrinkles, and I don't need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." — Julie F.
11. Sol de Janeiro's Hair And Body Fragrance Mist blends the irresistible scents of pistachio, salted caramel, and vanilla into a lightweight spray that you can spritz all over your head to your toes. Over 60,000 people have awarded it five stars for its long-lasting fragrance that keeps heads turning and evenly dispenses the perfect amount of product that doesn't feel overpowering.
BuzzFeed Shopping contributor Jordan Grigsby gives us her honest review about the Sol de Janeiro body mist: "I have this, and let me tell y'all, you should have it too. It smells *divine*, so good that I literally just tried to take my own review pic, andddd it's, like, only a third full so I couldn't. I just threw it in my cart because I don't wanna be without it. Every time I wear this, people tell me how lovely I smell. I have a few of their fragrances, and every single one of them is a 1,000/10. If you're into perfume and love vanilla, you should totally try it. The obsession with this brand is real, it's taking over all of my shelf space that's specifically for my fragrances, I literally can't stop buying, lol. In love."
Promising review: "The hype off TikTok is real about this scent. It's very warm and vanilla-smelling. Almost like a beachy vibe. I hate how no one would give me any kind of explanation on how it smelled, but glad I jumped on the bandwagon with this one." — Karli Bullins
12. Derol Lip Plumper boosts the look of your pout with two natural hydrators that you can apply in the day and before you head off to bed — so you can wake up with fuller-looking lips. Made from vitamin E and collagen, reviewers swear this makes their lips look and feel healthier, not to mention plumper.
www.amazon.com, www.amazon.com
You'll get one lip plumper and one minty sleeping mask for your lips.
Promising review: "I discovered this product from TikTok, and I had to give it a try. I tried the day lip plumper, and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes, but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! — Amazon Customer
13. Neutrogena Remover Eraser Stick touches up and reverses any makeup mistakes in a snap. Whether you're on the go and notice an end-of-day mascara smear, or you're still sat at home trying to match your cat-eyes, this fixes with precision and ease.
Amazon
Promising review:"Why didn't someone think of this sooner? For years, I've been using cotton swabs dipped in makeup remover to remove little goofs or mistakes. This is so much better and portable! Erases waterproof mascara marks around my eyes easily. Must-buy product!!" — Katherine
14. Docolor Eyelash Comb separates clumpy lashes in a pinch. Made from stainless steel, this contoured comb safely undoes globs of mascara that lead to sticky lashes for a more fanned-out look.
www.amazon.com, www.amazon.com
The metal on the comb is anti-rust and easy to clean, and comes with a protective cover for maximum hygiene.
Promising review: "As a pro makeup artist, this is an excellent tool to have in my kit. Excellent for removing mascara clumps." — Lady Marina
15. Laura Geller New York Baked Balance-n-Brighten Powder Foundation covers and corrects in a demi-matte formula that conceals hyperpigmentation, dark circles, and blemishes. Simply apply using a fluffy brush to blend and sweep into the skin for lightweight, buildable coverage — that won't leave you looking cakey.
amazon.com
Promising reviews:"I've been wanting to try this for a long time and I'm sooo glad I finally purchased the medium shade. It covers everything perfectly without even looking like I'm wearing any foundation at all. I'm 64 and my skin is combination oily/normal and it's the best I have ever used including Lancôme, Tarte Cosmetics, Charlotte Tilbury, and Clinique. Doesn't go into wrinkles and stays flawless all day." — Laura
"Finally! A perfect foundation. I love this for my skin! It matches perfectly (I got it in tan), and the coverage is amazing. I have never left a review for any product that I have ordered from Amazon, but I had to let others know. It hasn't been easy finding a foundation that matches my skin complexion, plus it goes on like a powder and covers my dark circles! Glad I finally purchased it!" — Tira Hunter
16. TailaiMei Color Removal Sponge scrubs makeup brushes clean for those going from hue to hue in their eyeshadow palette to achieve a smokey eye. This magically removes pigment from makeup applicators sans water, so you can get on with completing your look without the fuss or drying time. Plus, you can just flip the reusable sponge over to continue maximizing its cleaning abilities.
Check out what BuzzFeed Shopping writer Emma Lord thinks of this awesome little tool:"I picked up this color removal sponge from Amazon after hearing about this hack on TikTok and can testify that it actually works SO well. I'm *so* bad about cleaning my brushes (I know...shameful), and this makes it super easy to clean a brush in a matter of seconds. So, even if I'm trying to do a *slightly* more elaborate eyeshadow look for the day, this makes the process of switching colors as quick and painless as possible. Also, it's *super* lightweight, and I've already tossed it in my bag and brought it on vacation with me. This is one of those products I won't be traveling without in the future if I plan on doing eyeshadow at any point — and it means you only need to pack one or two eyeshadow brushes!"
Promising review: "This product makes it even easier for me to be lazy when it comes to cleaning my brushes. It also allows me to use the same brush for a makeup look since I can swish away a previous shadow and move on to the next. Great buy. Super easy to wash. I'm not going anywhere anytime soon, but when I do finally travel again, I'm sure this will be excellent to travel with and make it so that I only need to bring one or two brushes." — Azaleah Bumpus-Barnett
17. MagicMinerals AirBrush Foundation simplifies the coverage step of your makeup routine. By simply spraying this handy product onto the included brush, you can glide on flawless foundation that's made up of a microfine mist that A) won't streak or B) leave you with a heavy finish. And, of course, it's buildable, so you can control how much you apply with each sweep.
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
Here's why BuzzFeed Shopping writer Emma Lord loves it: " HELLO — I found this through a recommendation on a Reddit beauty forum for people in their 30s, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit pricey compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT."
Promising review: "Seriously! I haven't gotten a makeup product that made me verbally say "oh my god?' to my self alone I think ever. But, I actually did. Just like the directions say, it took two little spays on the brush to cover my entire face evenly. It felt like I was wearing nothing, and nearly zero makeup appeared on my phone after an hour of talking with my sister. She is also about to buy this foundation now. I also now have the stackable, setting, and primer sprays on their way to me, and I just can't wait! Perfect for coverage of all types, amazing quality product, amazing price, OMG! It matches me perfectly, light on my face with no oily residue, and lasted all dang day! 100% a win." — October Klein
18. CND SolarOil Nail and Cuticle Repair Oil helps whip weak nails and damaged cuticles into shape with its tried-and-true potion in a bottle that's made with natural nourishing, strengthening, and brightening ingredients.
Promising reviews:"It's a miracle! I had peeling, weak nails for years. Tried everything. A friend recommended a nail strengthener they saw on QVC. It was quite pricey, and I wanted to make sure it was worth it, so I read the reviews. One of the comments said to just buy SolarOil. Since it was much more affordable than the QVC stuff, I tried it. I bought it in February. This size bottle lasted a bit more than a month, religiously applying it two to three times a day. I was really seeing great improvement so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" — Diana
19. Maybelline Total Temptation Eyebrow Definer pencils in patchy brows for a look that's natural, long-lasting, and can be tamed using the soft, built-in spoolie. And! Reviewers note that the angled pencil allows for quicker (and easier) application over a smaller, pointed tip.
Promising reviews: "This is the easiest and most effective way to add some life to fading eyebrows I've tried (and I've experimented with a lot of them). Once I've filled in sparse areas, using the little brush on the end can smooth and blend the color in to get a pretty natural-looking result, one that will last all day. This is my second purchase — the highest recommendation I can give." — Cecilia P.
"Spent years using a brow pomade but got tired of it drying out in the little pot so quickly. I avoided pencils since I could never find one that went on as saturated and with a creamy sort of consistency that I was used to. Tried this on a whim since I'd seen a few positive reviews via YouTube and thought the angled tip was pretty neat. I don't know if I'd want to use anything else ever again because I love it so much! Easy to apply, goes on smoothly, and the little brush on the end is great for evenly brushing product through the brows once they're filled in. Looks so natural and precise. So very happy to get out of my comfort zone and try something new." — Shannon M Slape
20. E.l.f.'s Poreless Putty Primer grips makeup for all-day wear. Simply sweep the velvety-soft formula (that has 27,000+ positive ratings) over skin pre-foundation to smooth out uneven complexions and minimize the appearance of pores in a flash.
www.amazon.com, www.amazon.com
Promising reviews:"It's my holy grail — my pores look like they vanish when I use this product. 10/10 recommend." — Eric
"I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth, and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" — Brooks Crim
21. Brazilian Bum Bum Cream moisturizes with a rich-looking lotion that's infused with caffeine, guarana extract, and coconut oil that'll make your skin glisten on camera and beyond. Reviewers note that it's worth the bucks since the delectable, vacation-inspired scent provides enough fragrance that may even replace the need for perfume!
Caffeine can brighten skin and temporarily minimize the appearance of stretch marks and cellulite, if that's something you're looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising reviews:"Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom, one for my sister, and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it, people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I'm not usually a sucker for marketing, but this was so worth it." — Kristen
"I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening before bed, for optimal results. It goes on smooth and has a creamy, non-sticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." — Amazon Customer
22. Elizabeth Mott Waterproof Eyeshadow Primer laughs in the face of oily lids and creases, since its paraben-free formula features a sebum-controlling powder that locks in your shadow. (And you're not going to want to skip out on this step if you're looking for your pigment to really pop.)
And it's cruelty-free!
Promising review:"So let me start by saying, I have used nearly every eyeshadow primer available. From high-end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae
23. Schick Dermaplaning Razors carefully take care of any unwanted peach fuzz, plus keep your eyebrows lookin' on fleek. The blades are designed with built-in guards that won't hurt your skin, plus they come with an extra attachment for salon-precise eyebrow shaping.
www.amazon.com, Amazon
This tool also helps soften skin by gently exfoliating as you use it!
Promising reviews: "Holy grail. These are the best peach fuzz shavers out there! Works so easily! Even on my sensitive skin." — Amy S. Thompson
"I saw these on TikTok and was skeptical, but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they're perfect." — Megan Kopicko
Get a set of three from Amazon for $5.94 (for a set of three — also available in a nine-pack).
24.
The Flick Stick Winged Eyeliner Stamp receives cult-status with beauty newbs and experts alike — and for good reason. If you're thinking of upping your eyeliner game, this revolutionary tool will award you with the ability to *finally* nail a cat-eye on both sides. (So they actually look related, and not like step cousins!)
Amazon, amazon.com
Lovoir Beauty is a small biz based in New Zealand that sells this genius winged eyeliner stamp known as The Flick Stick.
Promising review:"These are so fun. If you're looking for something easy and quick, then you'll love this. It does take a few tries to perfect it. But once you get it, you'll love it. A quick flick, and you have a sexy look. The quality is great. Lasts all day/night. Didn't irritate my eyes at all. Not too thick and not sticky at all. Good from day to night in just one flick of the wrist. The functionality of this product is endless." — mary sunshine
25. Revlon Oil-Absorbing Roller Stick mattifies shine with its volcanic stone roller, which takes care of oily complexions in an instant. It essentially works like a blotting sheet but *better* since it won't mess with your impressive contour.
Amazon, www.amazon.com
Promising review:"This rolling device is like pure magic. You simply roll it around your oily areas, and BOOM, the oil magically vanishes into the ball, never to be seen again! This is an item that #TikTokmademebuyit for sure! I saw a video on TikTok and immediately went on the hunt, only to be disappointed that this item was sold out everywhere! I eventually got added to a waiting list here on Amazon, and once they had it in stock again, they charged my card and sent it my way! If you have the chance to purchase this and you have oily skin, get yourself on the waiting list if you need to and just kick it until it shows up. You will be pleased. Thank me later." — Veronica Cooper
26. L'Oreal Lumi Glotion enhances your facial moisturizing experience since it features not only the hydrating aspect you'd expect from a moisturizer, but also a highlighting quality as well. This formula is infused with glycerin and shea butter to feed your skin, while producing a luminous layer that'll make you appear more awake (even if your caffeine hasn't kicked in yet).
Promising reviews:"TikTok viral for a reason!! This product elevated my makeup game!! It lays beautifully under makeup and provides a lovely glow!" — Shelley Dunham
27. Nooni Tinted Appleberry Lip Oil provides a similar look and feel to costlier alternatives like, say, the Dior Lip Oil — but all for a more attractive price. According to thousands of reviewers, this Korean lip oil offers a natural-looking tint that's glossy *and* gives a natural plumping effect. Cracked lips will now be a thing of the past, thanks to the Appleseed oil and raspberry fruit extract, which provide up to 24 hours of hydration.
This lip oil is also vegan, cruelty-free, and has no parabens, sulfates, or phthalates.
Promising reviews: "This is a game changer! I love how this oil stains the lips and keeps the colorway longer than a gloss, but without needing to reapply like lipstick. Plus, no smudges on teeth." — Rachel
"For the price of this product, and the quality — I'd say the value is more than worth the price. It's important to understand before you buy that with stains the color will vary for each person. Does not take much to get the desired effect. I apply one swipe on my bottom lip in the morning, smack between the top, and within a few minutes, the stain is set. Gloss will wear over time, but the color remains and does not smudge!" — CJ
29. Ecotools Makeup Brush Cleaner cleanses your most-used makeup tools for when you forget what color your applicator's bristles are supposed to be (hint: they're *not* orange).
www.amazon.com
Promising review:"I absolutely LOVE this brush shampoo! I purchased two bottles. I was a little skeptical of how well it would clean my brushes since I had never tried it before, but after using this, I am very pleased with the outcome. It has a faint 'shampoo scent' but nothing too overpowering, and suds like you wouldn't believe. They got all the way down to the base of the brush and gave it a really good cleaning. One of my brushes is made from boar hair (Estée Lauder powder brush), and I was worried it was going to frizz out and ruin the shape, but it actually improved it after I had previously used baby shampoo. It's very soft and not at all coarse feeling. I also used this shampoo on my Beautyblender, and it did a great job getting all the foundation out. All in all, I'd rate this product a 10/10!" — Katastrophe
Price: $6
30. Beakey Makeup Sponges apply and blend your holy grails with an airbrush finish every single time — plus, they also absorb less product! That means you won't be unnecessarily wasting your expensive, only-for-special-occasions foundation.
www.amazon.com, www.amazon.com
Promising review: "I have put off buying sponges because they are ridiculously high in price! This bag of beauties are wonderful!! Just the right size — not too small and not too big! I love the colors as well as the quality!! They are easy to use and easy to clean up! You don't have to break your bank cleaning them! Just a little soap and water and dry overnight, it's just that easy! You can't even buy one sponge from CVS, Walmart, etc., for the price these folks are charging for five of these jewels! I will be ordering more! You should, too!! Heck of a deal!" — Sheri Davis
Price: $5.99 (for a set of five — available in five colors)
Reviews have been edited for length and clarity.